How Real Estate Agents are Doing Instagram Wrong – Episode 10

WELCOME BACK to this episode of Onion Juice, I’m so happy you’re here. As you probably know by now, or maybe you don’t, my name is Neil Mathweg and I am here to help you figure out how to move your real estate business into the digital age, to take advantage of the technology that is available to move your business forward. On this episode I’m talking about Instagram, the image and interaction platform that can help you make real connections with real people to move your real estate business forward. Find out how I suggest you approach the platform on this episode of Onion Juice.


Why you’re probably using Instagram all wrong.


Instagram is a new way of relating to other people through social media. It’s primarily image based, and it is all about interaction and connections. That means posting pictures of your latest listing is probably not the best way to connect with people. They need to know, like, and trust you, before they will buy from you. That only happens through engagement and interaction. On this episode of Onion Juice I’m going to give you some great creative ideas to help you engage in real and meaningful ways with people who are on the Instagram platform. You’ll learn how to find them, how to interact with him, and most importantly, how to present yourself in a way that they grow to trust you.

How I helped a brewery use Instagram to market their business.


On this episode I tell the quick story of how I helped a local brewery in my city of Madison, Wisconsin, use Instagram to reach out to people in the area who are looking for the kind of entertainment and relaxation they provide. It’s a great example of the approach you need to take when connecting with people on Instagram, and if you are a real estate agent, you really need to know this. Be sure you set aside the time to listen to this one. You won’t regret it.

What is it you are passionate about? Use Instagram to connect with others who are passionate about it too!


Say you are passionate about stamp collecting. Surely there are many other people in your local area who are passionate about stamp collecting also. Search Instagram for the hashtag “stamp collecting,” and begin interacting with those people, dial it in even further by searching for that same hashtag along with the hashtag for your local city. You might be surprised how many people are already talking about and posting about your particular hobby. As you interact with them, they will discover that you are a real estate agent. When the time comes for them to purchase a home or sell a home, guess who will be top of mind for them? Find out more tips like this on this episode of the podcast.


For the next 20 days,  I challenge you to comment on 20 Instagram posts per day.


By doing so, you are going to begin the interactions that will lead to relationships. Those relationships, in time, will lead to some client relationships, which is what you’re after in the first place. Is a long game, and one that takes discipline and determination, but the fun of being social on social media will make it all worthwhile. You can find out my entire strategy to  Instagram engagement for real estate agents on this episode of Onion Juice


Outline of this great episode


  • [0:24] Welcome to the episode about Instagram!
  • [0:43] The power of engaging with real people on Instagram.
  • [1:15] How I helped a local brewery do some marketing with Instagram.
  • [2:30] How AJ Bomber’s used Twitter to reach out to people.
  • [4:00] Creative ideas for reaching out to people through Instagram.
  • [6:50] The disadvantages for Real Estate Agents.
  • [8:01] Using areas of passion others are using to connect and engage.
  • [9:10] The long game and the home run you could hit.
  • [12:00] A 20 comments-a-day challenge for you.
  • [13:31] How to connect with me about how YOU use Instagram.
  • [14:20] How you can get my free gift!

Resources & Links mentioned in this episode


AJ Bomber’s Restaurant in Madison, WI


InstaBiz Marketing


Follow Neil on:




Periscope (search for @NeilMathweg)


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