Why Realtors have GOT to create a MEDIA PLAN for 2016 – Episode 17


Last week I spoke about a social media plan… and the fact that you as a Realtor have GOT to create one. But when I said that, I said that it requires that you create a Media Plan as well. What’s a media plan? It’s a strategy for producing media, of some kind, that you can use to position yourself as THE go-to expert in your niche (real estate). This can be a very powerful thing for you, especially in your local area. On this episode I’m going to show you how I’m doing that and share some plans for a future show I’m going to create to leverage media to my advantage in a powerful way.


Why creating a show is beginning conversations you wouldn’t normally have.


Think about the conversation that happens around the water cooler at the office. It’s often laced with conversation about media – television shows, memes from Facebook, videos seen on Youtube. What if YOU were one of those media channels. What if YOU had the position in your market that people were talking about you around the water cooler. You may not think it’s possible, but the tools at your disposal today make it totally possible. I’m going to walk you through some ideas of how you can pull it off, and reveal what I’m doing behind the scenes to grab the attention of my local market, all on this episode of Onion Juice.


Start out with the end in mind: What’s the purpose for your show?


If you want to leverage the power of media to move your Real Estate business forward, then you’ve got to know where you’re headed. No podcast or video show is going to be successful if you don’t give it a little bit of thought on the front end. You’ve got to know what it is you want out of the show and how you’re going to get it. Is it only to get clients? Is it to provide value to people to position yourself as an expert? Is it to welcome new residents to your community or to reach people who are thinking of coming to your city? Let’s talk about what your end goal might be, on this episode of Onion Juice.

There are so many types of shows you could produce.


I think that you are talented enough, smart enough, and knowledgeable enough about your Real Estate market and your city, to put together a show that is truly helpful to people considering a move to your fair town. But you’ve got to decide what format or approach you want to take. Is it going to be purely Real Estate focused? Is it going to be entertainment based? Is it going to be aimed at a specific niche, like moms, or athletes, or fitness people, or foodies? There are so many options and every one can be leveraged to bring exposure to your Real Estate business. Find out how you can do it on this episode of Onion Juice.


My next media project: Backseat Driver


On this episode of Onion Juice I’m going to share my next project with you, a podcast/video show that I’m going to produce to entertain and serve people who are interested in moving to Madison, Wisconsin (where I live). It’s going to have a lot of interesting content and a smattering of my own promotional stuff – and it’s going to be FULL OF VALUE in every episode. My goal is to get regular listeners/watcher, not just one time folks. That way I become the household name when it comes to Real Estate in Madison, and I KNOW I’m going to gain  more clients as a result. I’ll give you a step by step of what I’m going to do on this new show, so be sure to listen.


Outline of this great episode


  • [0:24] My welcome and introduction to this episode.
  • [2:40] Why SnapChat is something that’s getting my attention.
  • [4:37] I want to encourage you to do a show (podcast or video).
  • [6:30] What’s the PURPOSE of your show? You’ve got to have a plan.
  • [9:00] Ideas for the types of shows you can do.
  • [14:04] Why an entertainment factor is important and attractive!
  • [17:53] My upcoming podcast episode that I’m going to launch in 2016.
  • [22:50] How you can get in touch with me.
  • [24:00] Why I’m enjoying SnapChat lately.

Resources & Links mentioned in this episode


Connect with me on SnapChat: NeilMathweg


Follow me on Periscope: @NeilMathweg – 4PM on Tuesdays


onionjuicepodast (at) gmail (dot) com


Follow Neil on:




Periscope (search for @NeilMathweg)

SnapChat: NeilMathweg

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