Why REALTORS need to pay attention to Snapchat – Episode 22


Welcome to this episode of Onion Juice, the podcast for REALTORS about Real Estate and making your business thrive. I’m Neil Mathweg and I’m glad you’ve joined me here on the show notes page. Today I’m beginning a two-part series focusing on a relatively new social media platform, Snapchat. Previously I’ve said that Snapchat was not such a big deal, but I was wrong. On this episode I’m going to walk you through a couple of experiences I’ve had on Snapchat that have convinced me that this is a powerful, powerful platform that REALTORS can use to build connections, gain referrals, and a whole lot more… so, I hope you listen.


Get on the Snapchat train now while it’s still fresh and young.


You know, Facebook started out as a college thing, used only by college students within their campus community. But now… NOW, it’s a worldwide thing that even grandmas and grandpas are using. That’s what happens with a well thought out, practically useful social media platform. I think the next big boom in social media is going to be Snapchat. It’s a platform that allows you to connect with people directly and carry on conversations that build real relationships. In a way, you could say it’s putting the “social” back into social media. If you get onto Snapchat now and learn to use it well, you’ll be one of the pioneers who sets the tone for how the network is used, and you’ll have a leg up on the competition when they start trying to get on onboard. This is my snapchat rant… so set aside some time to listen.


What’s so great about Snapchat?


I can sum up the value of Snapchat in one word: Attention. Here’s what I mean… on Facebook, where I have thousands of followers, I can post something important or valuable and how many people get to see it? Maybe 1% or 2% of the people who follow me. But with Snapchat, those numbers are flipped. I’ve been getting engagement and views of my “snaps” from almost all of my following. Why? Because the way the platform is built, your following is a truly INTERESTED following. They are people who have followed you because they WANT to pay attention to what you have to say. Find out more about how this can turn into great professional relationships and referrals for you as a REALTOR, on this episode.

The REALTOR buddies I’ve made on Snapchat over the past few months are ALREADY making a difference in my business.


I can’t quite put my finger on it, but something about the way Snapchat works enables me to connect with people of similar interests on a deeper level, much faster than I normally would. I’ve only been seriously experimenting with Snapchat for a couple of months and already I have REALTOR connections across the country that are my referral partners. I mean, get this: Say they have a client who just hired them to sell their home. That client is moving to my city. They make the introduction, and I’ve instantly got a new client who trusts me immediately because they already worked alongside my REALTOR buddy in their previous hometown, and he’s referred me. That happened in less than two months. Do you see the power of making those kinds of professional connections? Find out more how you can do the same: listen to this episode.


I want to connect you with my “Snapchat All Star REALTORs.”


Snapchat has no built in way to “search” for people to follow. Why? Because Snapchat is aiming at building authentic relationships, connections that are build on mutual interests and needs. So… you’ve got to be introduced to someone on Snapchat, you’ve got to be given their Shapchat ID so you can connect with them. So, how do you find the right people to follow? The same way you make good connections in real life, through networking. So… I want to get you started, and here’s how: If you will text “SnapPack” to “44222” I will send you my list of powerful REALTORs I’ve connected with via Snapchat, my “All Star” team of Snapchat connections. Do it, and you’ll be on your way to building a Snapchat network that will serve your business well.


Outline of this great episode


  • [0:29] My introduction to the episode: Snapchat.
  • [2:29] How you can get access to the Snapchat All Star Team Neil has assembled.
  • [3:44] Join Neil on Periscope – Tues 4PM Central.
  • [4:17] Today’s sponsor: Knight Barry Title
  • [5:00] Why I’m taking back his previous statement about Snapchat.
  • [5:59] What is Snapchat and how does it work? It’s all about attention.
  • [9:10] How you can share stories on Snapchat and keep the story going while it’s live.
  • [10:38] The powerful connections that are made through Snapchat.
  • [15:26] Why you need to believe that Snapchat is for real.
  • [15:55] How you can learn to use Snapchat: Search Youtube and make sure you watch 2016 videos.
  • [16:31] Again: Get the list of Snapchat All Stars by texting “SnapPack” to “44222”


Resources & Links mentioned in this episode



Text “Snappack” to “44222” for your access to the Snapchat All Stars


Today’s sponsor: Knight Barry Title – www.KnightBarry.com   

Follow Neil on:




Periscope (search for @NeilMathweg)


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