Creating Curiosity & Conversations with your Content & Mastering Real Estate Social Media: Insights from Sue “Pinky” Benson
Welcome to another episode of the Agent Rise Podcast! In this session, co-hosts Neil Mathweg and TJ McGraw are joined by the dynamic Sue “Pinky” Benson, a well-known figure in the real estate community, especially on Instagram. Although this episode was meant to be released before the Agent Rise Summit, the content remains invaluable for those who missed the event or are looking for actionable social media strategies.
Why Social Media Matters for Real Estate Agents
Pinky emphasizes that social media is not just a platform for posting listings but a space to create curiosity and spark conversations. She notes that many agents fall into the trap of posting generic, uninspiring graphics and wonder why they fail to engage their audience. The key is to create content that intrigues people and prompts them to interact, ultimately leading to more business.
Overcoming the Fear of Creating Content
One of the biggest hurdles real estate agents face is the fear of being judged or trolled online. Pinky advises agents to accept that not everyone will like them, and that’s okay. The focus should be on providing value and answering the questions potential clients are searching for. She shares inspiring success stories, like that of Don in Utah, who went from not knowing how to use a camera to creating advanced videos that have significantly boosted his business.
The Power of Time Blocking and Multipurposing Content
Balancing content creation with the demands of real estate work can be challenging. Pinky shares her strategy of time blocking, dedicating specific times for creating and planning content. She also highlights the importance of multipurposing content. For instance, when visiting a property for a listing appointment, use that time to create multiple pieces of content, from walkthrough videos to live streams. This efficient use of time ensures that you always have a bank of content ready to post.
Consistency is Key
Pinky’s success story underscores the importance of consistency. She shares how being consistent with her social media efforts over the years has not only built her brand but also directly led to significant business opportunities, like the sale of a $2.3 million condo. Agents are encouraged to think of social media like a postcard campaign – it requires ongoing effort and consistency to see results.
Practical Tips for Getting Started
For agents looking to get started, Pinky suggests a simple yet effective tip: set a daily reminder on your phone asking, “What video did I record today?” This keeps content creation top of mind and helps build the habit of regularly producing content. Remember, you don’t need to post immediately; having a stash of videos ready ensures you can maintain a consistent posting schedule.
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In the latest series of the Agent Rise Podcast, Neil Mathweg and Mindi Kessenich take us on a deep dive into the complexities and strategies of acquiring listings in the current real estate market. The journey begins with a candid reflection on personal breakthroughs and the subtle art of understanding client hesitation.
One pivotal moment comes from Mindi’s revelation about overfunctioning—how it creates an illusion that one must prove their worth excessively before asking for business. This mindset is a common trap for real estate professionals, often hindering their ability to connect and convert leads effectively. The series emphasizes the importance of introspection and confronting personal barriers to growth and success.
Neil and Mindi also highlight the underestimated power of your sphere of influence. Contrary to popular belief, the people you’ve helped in the past are not just past clients; they are potential gateways to new opportunities. Engaging with your sphere, whether they are settled with a “honey of a rate” or not, can open doors to referrals and new listings. It’s about maintaining that connection, reminding them of your presence in the real estate realm, and positioning yourself as a resource for their investment aspirations.
The duo also introduces practical tools like HomeBot, a sophisticated system that aids in keeping clients informed about their home’s value, fostering regular interaction, and cementing your role as their go-to real estate advisor.
As the series progresses, Neil and Mindi plan to unravel more strategies, focusing on different market segments and innovative ways to secure listings. Their conversational, insightful approach makes the Agent Rise Podcast a must-listen for any real estate professional aiming to thrive in today’s market. Stay tuned, engage with your sphere, and be the reason someone smiles in your real estate journey today!
???? Build a real estate business you love! Start with the Agent Rise Book – Get the first five chapters for free – https://agentrisecoaching.com/book/
???? Get started building a real estate business! Book your discovery call today – www.agentrisecoaching.com
???? Get your tickets to the Agent Rise Summit 2024 in Fort Myers Flordia ???? (April 28-30th, 2024) – www.agentrisecoaching.com/summit
???? The Agent Rise Podcast has been producing a weekly podcast for real estate agents since 2016 – that’s over 300 weeks in a row. Search for your favorite at https://agentrisecoaching.com/agent-rise-podcast/
Self-love might sound a little strange, especially coming from a 45-year-old man like me. It can be awkward to talk about, but Mindi and I are both on this journey, and we’ve experienced its profound impact on our lives. Today, we’re diving deeper into what self-love truly means and how you can practice it in your life. Stick with us, even if it sounds a bit unconventional at first. We promise it’s a beautiful thing.
In our conversation, we’ll explore how choosing the people you spend the most time with plays a crucial role in your journey. I’ve personally seen incredible benefits from intentionally selecting the people I surround myself with, and Mindi is witnessing this transformation as well.
Join us as we share our experiences, discuss the importance of self-love, and provide practical insights on how to incorporate it into your life, both personally and professionally. It may sound woo-woo at first, but trust us, it’s a game-changer.
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???? Build a real estate business you love! Start with the Agent Rise Book – Get the first five chapters for free – https://agentrisecoaching.com/book/
???? Get started building a real estate business! Book your discovery call today – www.agentrisecoaching.com
???? Get your tickets to the Agent Rise Summit 2024 in Fort Myers Flordia ???? (April 28-30th, 2024) – www.agentrisecoaching.com/summit
???? The Agent Rise Podcast has been producing a weekly podcast for real estate agents since 2016 – that’s over 300 weeks in a row. Search for your favorite at https://agentrisecoaching.com/agent-rise-podcast/
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This episode covers:
Real estate self-love
Agent Rise Podcast
Transforming lives through self-love
Self-love in real estate
Prioritizing self-care
Mindset shift in real estate
Business and self-love
Personal growth in real estate
Choosing positivity in real estate
Real estate success through self-love
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Chapters:
[00:00:00] Introduction
[00:01:00] The Concept of Loving Yourself
[00:03:00] Neil’s Personal Journey and Loving Oneself
[00:05:00] Mindy’s Health and Self-Love Journey
[00:07:00] Impact of Self-Love on Health and Decisions
[00:09:00] Transforming Diet and Lifestyle with Love
[00:11:00] Mindy’s Health Challenges and New Approach
[00:13:00] Embracing Health Challenges with Optimism
Are you a real estate agent trying to juggle work and personal life during the holiday season? Finding that balance can be a real challenge, but it’s essential for maintaining your well-being and reaching your professional goals. In this blog post, we’ll delve into the insights shared in a recent episode of the Agent Rise Podcast, where co-hosts Neil Mathweg and Mindi Kessenich discussed strategies for staying focused on your vision even during the holidays.
Setting Boundaries: The Key to Work-Life Balance
One of the first steps to maintaining a healthy work-life balance is setting clear boundaries. Neil shared his personal experience of setting boundaries to protect his weekends from being overrun by work. He highlighted the importance of recognizing when you’re procrastinating during the week by promising to tackle tasks on the weekend, only to end up feeling defeated.
Instead, Neil now adheres to a rule: If a task doesn’t get completed during the week, it gets scheduled for the following week or tackled immediately, prioritizing family time and self-care during the weekend.
Prioritizing Health and Family
Mindy emphasized the significance of safeguarding your weekends and understanding that when you say yes to certain commitments, you may inadvertently be saying no to quality time with your family. She shared her own experience of protecting her weekends as a result of past on-call work experiences.
Both co-hosts agreed on the importance of prioritizing health and family time and finding routines that work for you. They also encouraged listeners to be mindful of not letting Monday’s thoughts creep into their Sundays, allowing themselves to fully engage in the present moment.
Creative Flow and Self-Care
Neil discussed the concept of maintaining a daily routine even on weekends, especially when it comes to health and self-care. He shared his own morning routine, which includes breathwork, a brisk walk, and other rituals that keep him energized and motivated. By adhering to this routine, Neil ensures he’s in a positive mindset to tackle his goals.
However, he also pointed out that weekends should be a time for creativity and rejuvenation, not just work. For him, this means engaging in creative writing and photography, two of his passions. By following this pattern, he maximizes the benefits of the weekend while staying productive and true to his vision.
Conclusion: Finding Your Balance
Maintaining a work-life balance during the holiday season is essential for real estate agents aiming to reach their goals without burning out. By setting boundaries, prioritizing health and family, and allowing time for creativity and self-care, you can strike a balance that works for you.
Remember that your approach may evolve with different seasons of life and work. Whether you’re protecting your weekends like Mindy or following a structured routine like Neil, the key is to find what aligns with your vision and leaves you feeling fulfilled.
As a real estate agent, achieving success doesn’t mean sacrificing your well-being. By mastering work-life balance, you can make the most of every moment, both personally and professionally, even during the holiday hustle and bustle.
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???? Build a real estate business you love! Start with the Agent Rise Book – Get the first five chapters for free – https://agentrisecoaching.com/book/
???? Get started building a real estate business! Book your discovery call today – www.agentrisecoaching.com
???? Get your tickets to the Agent Rise Summit 2024 in Fort Myers Flordia ???? (April 28-30th, 2024) – www.agentrisecoaching.com/summit
???? The Agent Rise Podcast has been producing a weekly podcast for real estate agents since 2016 – that’s over 300 weeks in a row. Search for your favorite at https://agentrisecoaching.com/agent-rise-podcast/
Introduction and Holiday Focus [00:00:00 – 00:02:29]
Hosts Neil Mathweg and Mindi Kessenich introduce the topic of staying focused during the holidays and discuss the importance of setting boundaries.
Vacation Deficiency and Weekend Boundaries [00:02:29 – 00:04:53]
Discussion on balancing work and personal time, especially during weekends.
Setting Personal Boundaries [00:04:53 – 00:06:33]
Mindi shares her approach to protecting weekends and the importance of setting boundaries for personal time.
Daily Routines and Health Focus [00:06:33 – 00:09:18]
Neil talks about his daily routines for health and wellness, and the importance of consistency even on weekends.
Balancing Work and Family Time [00:09:18 – 00:12:04]
The hosts discuss the challenge of balancing work with family time and maintaining boundaries to ensure quality time with loved ones.
Planning and Preparing for the Week [00:12:04 – 00:16:28]
Discussion on the importance of planning and preparation for the week ahead, especially during busy seasons.
Thriving Through the Holiday Season [00:16:28 – 00:21:22]
Strategies for staying focused and successful during the holiday season, and setting realistic goals and boundaries.
Goal Setting and the 12 Week Year [00:21:22 – 00:26:47]
The concept of the 12-week year for goal setting, especially relevant during the holiday season.
Social Media Addiction and Creative Impact [00:26:47 – 00:27:55]
Upcoming discussions on the impact of social media addiction on creativity and time management.
Closing Remarks [00:27:55 – End]
Conclusion of the episode with final thoughts and a reminder to be positive influences in others’ lives.
Lead magnets in real estate has changed a lot. They’ve moved from just being content to genuine value offers. The recent Agent Rise Podcast digs deep into this change.
Neil Mathweg’s Take: With years of experience, Neil has watched and adapted to the shifts in lead magnets. He’s gone from sending out home-selling tips by mail to harnessing YouTube today. He fondly recalls older methods like offering relocation advice but stresses the current need to focus more on providing true value than just content.
YouTube’s Power: Mindi Kessenich loves YouTube. For her, it’s more than just a video platform; it’s a powerful tool to connect with potential clients. By just being real and not sticking to strict scripts, she’s drawn in people who feel they know her even before meeting. It’s about reaching the right audience, not the largest one.
Staying Connected: Realtors understand the value of their network. But, how often do they really connect with it? Neil finds consistency in newsletters vital, even if some find it cheesy. Mindi agrees, underlining the need for regular touchpoints.
To sum it up, even as the methods change, the heart of a lead magnet remains – offer true value. As real estate trends shift, staying updated and using modern lead magnets will help agents stand out.
Dominate Your Market with Powerful Lead Magnets! Harness the Agent Rise framework for YouTube, Social Media, FSBOs, Expireds, and beyond. Secure your strategy session now at agentrisecoaching.com!
