by Neil Mathweg | Jan 23, 2017 | Podcast
If you’ve been on Facebook for any length of time you’ve no-doubt been invited to a number of groups. Have you noticed what happens inside those groups? People interact. People talk about areas of interest they have in common (usually the focus of the group). And relationships and community happen. What might happen to YOUR business if YOU were the one to create that kind of group surrounding what YOU do. Find out what my guest Dustin Brohm is experiencing in his Facebook Group, on this episode.
But I don’t think I’d be able to keep a Facebook Group going.
I hear excuses all the time – and don’t misunderstand, I do get the reasons behind them. But I’ve come to believe that though there are reasons, there are never excuses. If you feel that building a Facebook Group would be beneficial to your brand and business, you have NO excuse for not building it out. On this episode my buddy Dustin and I are chatting about the benefits we’ve been seeing in our FB groups, what we think it’s doing for our brands, and why we simply LOVE the enthusiasm and connection that’s happening. Learn more on this episode.
As long as you’re giving value to your group – you’ll kill it with Facebook groups.
There’s a LOT of reason to start a Facebook Group. But one of the best reasons is the community and authority you’ll build by doing it (OK, that’s two reasons). Here’s what I mean. First – the community: When you get a bunch of people in the same space who love to talk about the same thing a funny thing called “relationships” happens. People start sharing, helping, asking questions, and building good feelings for each other, and when that surrounds you and your brand, it’s nothing but good for you. On the authority piece: Well, I don’t think I’ve got time to explain it here but you can hear it in the midst of this fun conversation, so be sure you listen.
Authority, authority, authority. That’s what you get when you start something.
It’s really a bizarre fact of the way human nature works, but it’s true nonetheless. Whenever you are the one to come up with an idea or start something new – like I did with The Onion Juice Podcast – the people who begin to notice it instantly assume that you are an authority when it comes to those subjects. They just DO! The same thing happens when you start a Facebook Group, even if you’re not the main person putting content into the group. You become the go-to person about the subject you’ve built the group around. All of that is GREAT. But what does it do for your business and brand? Nothing but good. You can hear the full details on this episode.
The conversations that happen in Facebook Groups fuels enthusiasm.
One of the most difficult parts of getting your message out is locating and motivating a group of people who are rabidly interested in what you are all about. In the modern vernacular we often call those people a “tribe.” But I’m here to tell you that Facebook Groups make the tribe building process a TON easier. Dustin Brohm and I chat about the impact Facebook Groups are having on our businesses, without a script, on this episode. It’s a fun conversation you won’t want to miss.
Outline of this great episode
- [0:27] My introduction of my friend Dustin and this episode about Facebook Groups.
- [4:34] Dustin and I start chatting about Facebook groups (without notes!).
- [7:10] Why Facebook Groups are great for creating community (it’s powerful!).
- [12:12] How Dustin has developed Facebook Groups to market rentals, etc.
- [14:20] How Facebook groups and online community change your life.
- [23:05] What Dustin says to the agent who is afraid to start it.
- [26:30] Thing that have happened in Neil’s group that he didn’t expect.
- [30:20] What Dustin does in the Snap Pack group that makes it unique.
- [39:00] Dustin’s idea for Instagram (not his idea, really).
Resources & Links mentioned in this episode
Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ
Text “OJGroup” to “44222” to get into the Onion Juice Facebook group
www.SearchSaltLake.com – Dustin’s website
The Snap Pack Live Group
Join the Onion Juice – Ideas for Real Estate Agents Facebook Group
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by Neil Mathweg | Nov 21, 2016 | Podcast
Do you have a growth mindset? You may think you do but really don’t. We all come into life with a certain way of looking at the world. We have a certain perspective about whether or not we – as an individual – are able to change things, make things better, or get better ourselves. Some people get stuck in their pessimism, they see the obstacles or difficulties as being too large for them to overcome. People like that (and I hope I’m not talking about you) are not able to develop personally or grow as a businessman or businesswoman. They simply can’t. Not because they are unable, but because they THINK they are unable. This is not some stupid mind-trick or positive thinking schtick I’m talking about here, it’s reality. I hope you listen so you can learn how to do the hard but important work of assessing whether you have a growth mindset or a fixed mindset.
A fixed mindset is easy to come by. A growth mindset requires constant attention.
We all tend toward pessimism and discouragement. It’s part of the human condition. We see the negative things going on around us and naturally feel fear, doubt, insecurity, and resistance. We come by that kind of thinking easily and it can leave you feeling like (and believing) you are a victim with little power over your circumstances. But it’s a lie. You DO have the power to overcome the obstacles in your life. You’ve been CREATED with that ability. But it doesn’t come naturally, it’s something you have to develop and nurture. On this episode, I’m touching the tip of the iceberg about what it means to develop a growth oriented mindset, so if you want to start the long, hard, but totally rewarding journey of becoming a can-do/will-do person – and see your life change as a result – this episode is for you.
You know what might help you? You need to get good and angry!
There’s nothing that steams me more than seeing myself caving in – to something that I should have resisted and overcome. I hate feeling like a victim and I hate it, even more, when I give in to my own tendency toward LETTING myself be a victim. You know what helps me when that happens? I get angry. I get good and mad – not at myself but at the thing that is trying to conquer me. I view it as an enemy who’s coming to take my soul – and I go to war. That may sound a bit dramatic to you but it’s that kind of aggressive growth mindset that enables me to believe in myself more than I believe in the power of the problem I’m facing. It’s that kind of mindset that empowers me to be an overcomer even in the toughest situations. So let me ask you, when are you going to get angry enough that you start doing something about the way your life and real estate career are going, and make a change?
You are NOT a timid person. Really, you aren’t. So stop acting like it.
You may not be an extrovert but that doesn’t mean you have to be timid. Timidity is based in fear, it’s based on insecurity and lack of confidence. And while it’s true that each of us is on a journey and may fall at different places on the confidence continuum at any given time, none of us is designed to stay at the lower end of the scale. We are made to uniquely express and demonstrate who we’ve been created to be for the good of those around us – and to do it confidently. That’s why you need to start believing that the timidity you feel is a distorted picture of who you really are. It’s a feeling, not a fact and it’s time you stopped acting on it. It’s time you started conquering your world rather than allowing it to conquer you. This episode is all about becoming a conqueror. Are you ready for the challenge?
Excuse me, your mindset is showing.
Here’s an assignment for you. Take an hour out of your day and go to a mall or coffee shop. Grab yourself a drink, sit down, and watch people. Don’t just watch WHAT they are doing but watch HOW they are doing it. What you’ll find is that everyone you meet demonstrates their mindset through their demeanor and actions. You’ll see people who are confident, who believe that they are able to accomplish great things (these people have a growth mindset) and you’ll see people who are reserved, uncertain, and even lazy in the way they go through life (those are the ones who have more of a fixed mindset). Then you need to do one more thing. Go out to your car, get in, and look at yourself in the mirror. Out of those two types of people you observed, which are you? I’m chatting about fixed mindsets VS growth mindsets on this episode. I really believe that understanding this issue could explode your real estate business. Are you ready for it?
Outline of this great episode
- [0:01] Fixed mindset VS growth mindset and why I might need to take back some things I’ve said. 🙂
- [4:00] The things that contributed to me rethinking some things and recording this episode.
- [9:00] Why a growth mindset is so powerful and needed.
- [14:50] The momentum that comes from developing a growth mindset.
Resources & Links mentioned in this episode
Our sponsor: www.KnightBarry.com
Episode 47 (my thoughts about self awareness)
BOOK: Mindset by Carol Dweck
Text “OJ Notes” to “44222” to get the show notes for this episode
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by Neil Mathweg | Oct 17, 2016 | Podcast
Too many people get into the real estate business and take a course from some slick guy who teaches them to chase, chase, chase business. Of course, at first you need to go out and find clients, but it doesn’t take much of that to get you feeling like a failure. It’s a very hard grind to be successful in real estate, and you’re going to BE successful you’ve got to get yourself busy doing things that you enjoy that ALSO builds the connections that will lead to new business. On this episode of the podcast, I’m talking about why you feel like a failure, what you can do about it, and begin introducing the first “C” of my 3C course – Clarity!
You might feel like a failure because you are comparing yourself to other agents.
Yes, there are tried and true things that work in the real estate industry. But more and more these days they are becoming “tried and untrue.” That’s because the culture has changed and sales methods that used to work simply don’t appeal to the customers who we’re dealing with these days. That means you’ve got to adapt. You’ve got to quit looking at what other agents are doing to drive their success and determine who you are and what fits YOU. I’m convinced that as you learn who you are and begin operating in your areas of strength you’ll find the real estate business to be much more enjoyable and profitable. You can hear more about this idea on this episode.
You don’t have to focus on your weaknesses. That could be EXACTLY why you feel like a failure.
Nobody likes to have weaknesses. I get it. But you have to be humble enough to admit that you’re human – therefore you are going to have weaknesses. But a great thing that’s just as true is that you also have strengths. Why not get clear on what your strengths are and begin working hard at amplifying the effect of those things? Your weaknesses won’t go away but they’ll begin to not matter so much. The success you start to experience from focusing on your strengths will overshadow that feeling of failure that plagues you and things will start to change!
Learn how to lead with your heart, not your head.
Do you suffer from a paralysis of analysis? Many new real estate agents do! They get hung up on the details of the steps they are supposed to be taking – calling FSBOs, sending out direct mail, doing open houses – instead of getting in touch with the kind of events, outreach, and connections they could make that are in alignment with who they are inside. You’ve got to learn how to lead (yourself) with your heart, not your head. On this episode, I unpack exactly what that means and how you can begin to unpack what’s inside of you for the sake of clarity in your business.
The agents who make it find confidence and build on it.
If you feel like a failure there’s one thing you’ve got to do yesterday. 🙂 You’ve got to find your source of confidence. I know, when you’re the new agent in the office it’s hard to feel very confident about a lot of things. But that can’t stop you because the agents who make it big find their source of confidence and build on it. I want you to succeed. My heart goes out to the new agent who knows he/she can make it in real estate but simply doesn’t know how to put it all together to create that success. If I’ve just described you, please listen to this episode. I’ve got some things to share with you – the new agent – that I believe will help you get out of the newbie rut and into the confidence zone. Ready? Give it a listen.
Outline of this great episode
- [0:27] My introduction and explanation of this crazy podcast!
- [1:27] Why I want to talk to new agents on this episode.
- [6:41] I’m opening up the juice bar again soon… send me your questions!
- [8:40] Why you need to stop comparing yourself to other real estate agents.
- [9:55] Why you need to double down on your strengths.
- [11:15] Lead with your heart, not your head.
- [12:34] Surround yourself with people who see your value.
- [15:37] What do you do with these 5 things?
- [19:19] Would you be interested in my course? Let me know.
- [20:46] What it means for you to have a clear plan.
Resources & Links mentioned in this episode
Our sponsor: www.KnightBarry.com
neilmathweg(at)gmail.com – send me your questions
Onion Juice Episode 47 about doubling down on your strengths
Text “Yes Neil” to “44222” if you are interested in the course I’ve created.
Service For Life
The World’s Most Interesting Postcard
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by Neil Mathweg | Aug 29, 2016 | Podcast
THIS is the real estate podcast where you can get your questions answered! It doesn’t matter if you are an experienced agent or brand new to the real estate game. I’m a real estate coach and mentor and manage a very busy and profitable real estate office. And I take a little different approach to things than most people. This episode of the podcast is aimed at answering your questions – anything you want to ask! So listen in to hear these 7 incredible questions answered and find out how you can ask your questions for the next Q&A Juice Bar episode!
As a new agent, how can I best prepare for the lean winter months in the real estate industry?
In many parts of the country, the winter is traditionally a slow time for real estate. I get that. I live in Madison, WI for crying out loud! Winter can seem like forever. But I don’t think you should allow yourself to settle into the “winter is slow” mentality. Instead, take Thanksgiving as a cue that you should ramp up your game even more. On this episode of the podcast, I’m going to tell every agent exactly what I’d do if I suspect a slow winter to KEEP IT from becoming a self-fulfilling prophecy.
I’ve just set up my first real estate Facebook page. What should I post on it?
You know that I love Facebook. Heck, I love all social media for that matter. So I’m happy when I hear of agents like the one who sent in this question who have set up their first real estate related Facebook page. And she’s got a good question about it: What should I post? You know that I’m not one to shy away from sharing my opinion about social media so I’ve got quite a few suggestions for this gal about what she can share on her Facebook page – and one of them is a consistent, pure gold idea. Can you guess what it is?
What is the difference between the agents who make it and those who don’t?
I hate, Hate, HATE to see new real estate agents quit the business – especially when they haven’t been given a chance by poor mentoring or bad advice by other agents. That’s a big reason Is tarted this real estate podcast – I want to help you become successful. A listener asked me what I see as being the difference between the agents who succeed in the real estate business and those who wash out. You may not like my answers but I’m going to shoot straight with you on this one. I want you to know exactly what you need to do in order to be successful – so I’m going to give you my honest opinion.
I need help writing my realtor bio. What suggestions do you have?
If you haven’t heard my opinion about why your story is so vitally important to your career as a real estate agent you need to go back to episode 24 to hear it. It’s a must. But beyond that, in this episode, I cover three approaches you could take to craft your story: the reluctant hero – the hometown boy makes good – and the Us VS Them scenario. If those sound a bit mysterious to you then you’ve got to listen to this episode. It will all make sense – I promise!
Outline of this great episode
- [0:01] My preview of what is going to be on this Q&A episode.
- [2:24] Why the Onion Juice?
- [5:07] QUESTION ONE: How can agents prepare for the slow times over the winter months?
- [7:58] QUESTION TWO: I need more help in the office but need more leads to justify it. What should I do?
- [13:37] QUESTION THREE: I’ve just set up my first Facebook page but am not sure how to come up with enough content.
- [17:11] QUESTION FOUR: The difference between agents who make it and those who don’t.
- [21:34] QUESTION FIVE: How do you do your 1 minute market report?
- [26:15] QUESTION SIX: I’m struggling with writing my real estate bio. Any tips?
- [28:23] QUESTION SEVEN: How do you learn how to podcast?
Resources & Links mentioned in this episode
Text “OJ notes” to “44222” to get all of my show notes.
Our sponsor: www.KnightBarry.com
www.Facebook.com/NeilMathweg – Monday Morning Trivia
ProQuest
www.CityBlast.com
www.NeilMathweg.com
John Lee Dumas
Carey’s podcast production and show notes service mentioned – www.PodcastFastTrack.com
Follow Neil on:
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Join Neil On Facebook Live every Monday at 3pm CST at facebook.com/onionjuicepodcast
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by Neil Mathweg | Jun 13, 2016 | Podcast
Are you afraid of social media? Thinking it’s something your teens can handle, but it would completely snow you? In this episode, I want to focus especially on helping you overcome that fear. Learn how easy it truly is! And then learn how amazing your business can grow when you learn how to become a media company that just happens to sell real estate. Then once you like what you hear here, go back and listen to back episodes of Onion Juice for more solid ideas on how to use media to take your business to the next level.
My first show makes my ears hurt! But hey, I made it–and many more (and much better) thereafter!
Several months ago, my guest Rory Washington was clueless about how to incorporate media into his real estate business, but now he’s absolutely crushing it on Snapchat, and more! How did he do it? Mostly just by diving in and giving it a go. When he first started out as a realtor, he did what the “gurus” said: a lot of phone calling and door-knocking. But that got him nowhere except feeling like he was annoying people. Then he discovered Onion Juice and got on board! Just a few months later, he’s killing it in the once foreign world of social media. Listen here for more about how he stopped chasing business and learned to attract it instead.
Learn how to be entertaining, not irritating! And NOT a stiff.
My guest in this episode of Onion Juice tells about a pretty embarrassing thing that happened to him a while ago when he was making videos in a park. He was publicly accused of being a creeper, taking pictures of mothers and children! Did he rush to delete that post? No, he highlighted it on his own Facebook page. And guess what, people LOVED it! It was hilarious and it generated a lot of interactions on his page. Here he talks about that and other important lessons he learned about being an entertainer, not a stiff that takes himself too seriously.
Skip first gear! Open up and start in second gear with your clients.
Most people like to work with people they feel are like-minded to themselves. It’s not necessarily professionalism that attracts them to a certain realtor. It’s being a regular guy. That’s why posting zany things on Facebook, or raw things on Snapchat, can win you more clients than putting the number of houses you sold last year on a billboard. Open up. Be real. Be vulnerable. In this episode, my guest Rory Pitts talks about how much his business grew when he stopped doing what traditional realtors told him to do and started letting his inner media artist flourish.
But who are you REALLY? (One question your clients should never need to ask)
If you’re using social media on a daily basis, your clients will know you. If you’re posting entertaining things, their friends will get to know you too! Social media can drive your networking to an exponential level. In this episode, we talk about how to post a little something, a little glimpse into your day, everyday, and why that is so important. Even if, for instance, you set aside Sundays as family day; post that. Let your people know, “Hanging with my kiddos in the park on this gorgeous afternoon!” That’s not narcissism; it’s just fleshing out your online persona and letting people see the real you. That and more great tips on how to attract business rather than chase it in this episode of Onion Juice.
Outline of this great episode
- [0:27] Welcome to the show dedicated to teaching you to be a media company that just happens to sell real estate!
- [2:50] Introducing today’s guest, Rory Pitts, who was also once as reluctant as you may be to put media to work for his business.
- [4:35] Jerry Potter with This Week in Social Media, keeping us up to date so we don’t have to!
- [7:22] Rory and I talk directly to agents who aren’t quite sure they can tackle this media thing yet–just like Rory used to be.
- [13:50] Rory’s camera use gets him accused of being a creeper in a park, and how he uses that to his advantage!
- [19:30] If you set aside a family day, let people know that too; they’ll respect it.
- [23:53] Why it’s important to let people see inside your day on a daily basis.
Resources & Links mentioned in this episode
Our sponsor: www.KnightBarry.com
Follow Rory on:
Facebook: @rorypitts
Snapchat: @rorypitts
Instagram: @rory_pitts
iTunes: The Rory Pitts Show
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Snapchat: @neilmathweg
Leave a rating and review on iTunes
If you’ve been on Facebook for any length of time you’ve no-doubt been invited to a number of groups. Have you noticed what happens inside those groups? People interact. People talk about areas of interest they have in common (usually the focus of the group). And relationships and community happen. What might happen to YOUR business if YOU were the one to create that kind of group surrounding what YOU do. Find out what my guest Dustin Brohm is experiencing in his Facebook Group, on this episode.
