by Neil Mathweg | Aug 29, 2016 | Podcast
THIS is the real estate podcast where you can get your questions answered! It doesn’t matter if you are an experienced agent or brand new to the real estate game. I’m a real estate coach and mentor and manage a very busy and profitable real estate office. And I take a little different approach to things than most people. This episode of the podcast is aimed at answering your questions – anything you want to ask! So listen in to hear these 7 incredible questions answered and find out how you can ask your questions for the next Q&A Juice Bar episode!
As a new agent, how can I best prepare for the lean winter months in the real estate industry?
In many parts of the country, the winter is traditionally a slow time for real estate. I get that. I live in Madison, WI for crying out loud! Winter can seem like forever. But I don’t think you should allow yourself to settle into the “winter is slow” mentality. Instead, take Thanksgiving as a cue that you should ramp up your game even more. On this episode of the podcast, I’m going to tell every agent exactly what I’d do if I suspect a slow winter to KEEP IT from becoming a self-fulfilling prophecy.
I’ve just set up my first real estate Facebook page. What should I post on it?
You know that I love Facebook. Heck, I love all social media for that matter. So I’m happy when I hear of agents like the one who sent in this question who have set up their first real estate related Facebook page. And she’s got a good question about it: What should I post? You know that I’m not one to shy away from sharing my opinion about social media so I’ve got quite a few suggestions for this gal about what she can share on her Facebook page – and one of them is a consistent, pure gold idea. Can you guess what it is?
What is the difference between the agents who make it and those who don’t?
I hate, Hate, HATE to see new real estate agents quit the business – especially when they haven’t been given a chance by poor mentoring or bad advice by other agents. That’s a big reason Is tarted this real estate podcast – I want to help you become successful. A listener asked me what I see as being the difference between the agents who succeed in the real estate business and those who wash out. You may not like my answers but I’m going to shoot straight with you on this one. I want you to know exactly what you need to do in order to be successful – so I’m going to give you my honest opinion.
I need help writing my realtor bio. What suggestions do you have?
If you haven’t heard my opinion about why your story is so vitally important to your career as a real estate agent you need to go back to episode 24 to hear it. It’s a must. But beyond that, in this episode, I cover three approaches you could take to craft your story: the reluctant hero – the hometown boy makes good – and the Us VS Them scenario. If those sound a bit mysterious to you then you’ve got to listen to this episode. It will all make sense – I promise!
Outline of this great episode
- [0:01] My preview of what is going to be on this Q&A episode.
- [2:24] Why the Onion Juice?
- [5:07] QUESTION ONE: How can agents prepare for the slow times over the winter months?
- [7:58] QUESTION TWO: I need more help in the office but need more leads to justify it. What should I do?
- [13:37] QUESTION THREE: I’ve just set up my first Facebook page but am not sure how to come up with enough content.
- [17:11] QUESTION FOUR: The difference between agents who make it and those who don’t.
- [21:34] QUESTION FIVE: How do you do your 1 minute market report?
- [26:15] QUESTION SIX: I’m struggling with writing my real estate bio. Any tips?
- [28:23] QUESTION SEVEN: How do you learn how to podcast?
Resources & Links mentioned in this episode
Text “OJ notes” to “44222” to get all of my show notes.
Our sponsor: www.KnightBarry.com
www.Facebook.com/NeilMathweg – Monday Morning Trivia
ProQuest
www.CityBlast.com
www.NeilMathweg.com
John Lee Dumas
Carey’s podcast production and show notes service mentioned – www.PodcastFastTrack.com
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by Neil Mathweg | Jun 13, 2016 | Podcast
Are you afraid of social media? Thinking it’s something your teens can handle, but it would completely snow you? In this episode, I want to focus especially on helping you overcome that fear. Learn how easy it truly is! And then learn how amazing your business can grow when you learn how to become a media company that just happens to sell real estate. Then once you like what you hear here, go back and listen to back episodes of Onion Juice for more solid ideas on how to use media to take your business to the next level.
My first show makes my ears hurt! But hey, I made it–and many more (and much better) thereafter!
Several months ago, my guest Rory Washington was clueless about how to incorporate media into his real estate business, but now he’s absolutely crushing it on Snapchat, and more! How did he do it? Mostly just by diving in and giving it a go. When he first started out as a realtor, he did what the “gurus” said: a lot of phone calling and door-knocking. But that got him nowhere except feeling like he was annoying people. Then he discovered Onion Juice and got on board! Just a few months later, he’s killing it in the once foreign world of social media. Listen here for more about how he stopped chasing business and learned to attract it instead.
Learn how to be entertaining, not irritating! And NOT a stiff.
My guest in this episode of Onion Juice tells about a pretty embarrassing thing that happened to him a while ago when he was making videos in a park. He was publicly accused of being a creeper, taking pictures of mothers and children! Did he rush to delete that post? No, he highlighted it on his own Facebook page. And guess what, people LOVED it! It was hilarious and it generated a lot of interactions on his page. Here he talks about that and other important lessons he learned about being an entertainer, not a stiff that takes himself too seriously.
Skip first gear! Open up and start in second gear with your clients.
Most people like to work with people they feel are like-minded to themselves. It’s not necessarily professionalism that attracts them to a certain realtor. It’s being a regular guy. That’s why posting zany things on Facebook, or raw things on Snapchat, can win you more clients than putting the number of houses you sold last year on a billboard. Open up. Be real. Be vulnerable. In this episode, my guest Rory Pitts talks about how much his business grew when he stopped doing what traditional realtors told him to do and started letting his inner media artist flourish.
But who are you REALLY? (One question your clients should never need to ask)
If you’re using social media on a daily basis, your clients will know you. If you’re posting entertaining things, their friends will get to know you too! Social media can drive your networking to an exponential level. In this episode, we talk about how to post a little something, a little glimpse into your day, everyday, and why that is so important. Even if, for instance, you set aside Sundays as family day; post that. Let your people know, “Hanging with my kiddos in the park on this gorgeous afternoon!” That’s not narcissism; it’s just fleshing out your online persona and letting people see the real you. That and more great tips on how to attract business rather than chase it in this episode of Onion Juice.
Outline of this great episode
- [0:27] Welcome to the show dedicated to teaching you to be a media company that just happens to sell real estate!
- [2:50] Introducing today’s guest, Rory Pitts, who was also once as reluctant as you may be to put media to work for his business.
- [4:35] Jerry Potter with This Week in Social Media, keeping us up to date so we don’t have to!
- [7:22] Rory and I talk directly to agents who aren’t quite sure they can tackle this media thing yet–just like Rory used to be.
- [13:50] Rory’s camera use gets him accused of being a creeper in a park, and how he uses that to his advantage!
- [19:30] If you set aside a family day, let people know that too; they’ll respect it.
- [23:53] Why it’s important to let people see inside your day on a daily basis.
Resources & Links mentioned in this episode
Our sponsor: www.KnightBarry.com
Follow Rory on:
Facebook: @rorypitts
Snapchat: @rorypitts
Instagram: @rory_pitts
iTunes: The Rory Pitts Show
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by Neil Mathweg | May 23, 2016 | Podcast
In this episode of Onion Juice I’ve invited The SnapPack back to talk about what’s changed with Snapchat in recent months. You might remember we talked to them 15 episodes ago or so. Well, nothing stands still, certainly not social media! So today they’re back with some useful updates. It’s all part and parcel of the Onion Juice mission to help you be the best realtor you can–one who attracts business, not chases it! Using social media is not just part of your trade, it’s your art, and the Snap Pack’s got some great insights in this episode.
Make videos that POP! No snoozers, please.
Snapchat has a lot of new features you can use to really make your videos stand out. In this episode of Onion Juice, I pick the brains of The SnapPack to really delve into what those cool features are. Do you know about the new auto advance feature? Wow! How about the video and audio call options that are now available? And stickers! They’ve been around for a while, but there are so many options with them now. Did you know you can put a sticker somewhere in your video, say on your forehead, and it’ll stay there throughout the video? Learn more here…
Snapchat’s not always a snap. But it can be FUN!
Let’s be honest: networking through Snapchat is a chore. It takes time and it takes thought. But working it into your daily routine can go a long way toward making sure you maintain a consistent presence. Remember, here at Onion Juice, our aim is not simply to be great realtors, but to be media companies who happen to sell real estate. In this episode, members of The SnapPack talk about their own successes and failures with using Snapchat in different ways to improve their business. Learn from their experiments with geofilters, ghost codes, and more.
Snapchat is not just for your teenage daughter!
A lot of folks want to let the extent of their social media aptitude live and die on Facebook. They’re missing out! Snapchat is just as easy to use. Do it like you did with Facebook: just get on there and figure it out. You’ll be amazed how user-friendly and intuitive it is and how much it can expand your reach. It’s also a great platform for repurposing content that you can then use on other social media platforms such as Facebook, Instagram, Periscope, Twitter, etc. Listen to The Snap Chat talk casually here about the far-reaching advantages of getting to know Snapchat from the inside.
What gets YOU talking? Being asked a question, duh!
The same principle applies on Snapchat. If you want to get a lot of response and engagement from your followers, ask something. Ask for opinions about something. As a realtor, maybe ask which of these two properties people like better and why. Start discussions. But avoid boring, end-in-themselves comments. “I am heading to work now.” Um, okay. Who cares?! The professionals from The Snap Pack talk in this Onion Juice episode talk about other types of posts that have generated a lot of activity for them. Listen here to learn from their experience. Come on, get Snappy!
Outline of this great episode
- [0:27] The Snap Pack is back to talk about what’s changed with Snapchat.
- [3:30] Some new, special features available with the new version of SnapChat released in March.
- [6:10] This Week in Social Media (Twitter, Facebook, Instagram and Windows updates).
- [12:55] Here are the most important things the social media gurus of The Snap Pack have learned about Snapchat.
- [17:05] How to use geofilters as a realtor; jump on the very beginning of this train!
- [23:55] How Snapchat helps you realize how much content there is out there for you to repurpose.
- [33:17] About getting your local community to embrace and become part of Snapchat.
- [40:05] Strategies for generating interactions on Snapchat.
Resources & Links mentioned in this episode
Our sponsor: www.KnightBarry.com
Text “snappack” to 44222 to get links to the SnapPack and plenty of my other professional associates.
This week in Social Media – Tonicmediagroup.com/blog
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by Neil Mathweg | Feb 8, 2016 | Podcast
Hey, welcome back to Onion Juice. I’m Neil Mathweg, your host, REALTOR, and fellow entrepreneur. I’m here to help you increase your business and maximize your life as a REALTOR. Today I’ve got something very special to share with you, something that has changed the way I think about the services I offer my clients and the way I approach Real Estate sales overall. It takes the form of 15 questions I have learned that I ask my potential clients when we sit down during a listing appointment. I’m convinced this is THE way to do a listing appointment for maximum effectiveness, and my hope is that what’s on this episode of the podcast will empower you to be more effective and get more listings for yourself as well.
Why curiosity is key in dealing with your Real Estate clients.
When you walk into a potential client’s home, what’s on your mind? What expectations do you have? What do you foresee the appointment being like? If we’re honest, we have to admit that none of us really know the answers to those questions. Why? Because every client, every seller is different than the one before. THEY bring things to the table and the listing and sales process that are unique to their situation. That’s why in order to be the most effective Real Estate Agent you can be, you have got to be curious: about them, their situation, their home, their history; it all goes together. On this episode I’m going to walk you through how I channel that curiosity into my listing appointments to not only get more listings but to position the entire process for greater success.
The first thing you HAVE to do at your listing appointment.
When you arrive at a potential client’s home for the listing appointment, do you know what you should do first? It’s not a tour of the house. It’s not a conversation about the weather. The first thing you want to do is have a relaxed conversation sitting around the kitchen table. That enables you to set the tone for the conversation as a relaxed, relational one, an environment where they feel at ease and see you as a real person, just like them. Then…. you pull out your secret weapon: questions. Find out what questions to ask and how to ask them, on this episode.
Why questions are the power behind a successful listing appointment.
As a REALTOR, one of your biggest goals is to understand your sellers, to know what they think, feel, and expect regarding the listing and sales process. Why are those such big goals? Because when you know those things you know how to meet their expectations and even surpass them. You know how to make them a happy client who is likely to refer others to you in the future. You know how to make the experience a positive and powerful one for them. Questions show them you care, that you want to help them accomplish their goals, and that you want to serve them in the best way possible. On this episode of Onion Juice, I’m going to give you the exact question I use in every listing appointment and give you the opportunity to download a hard copy of those questions so you can learn them for yourself.
Make sure you’re listening, not carrying on a dialogue.
At your listing appointment you don’t want to talk WITH your clients, you want to listen TO them. There’s a big difference. When you’re listening TO them, you are letting them talk. That enables you to hear their concerns, fears, wants, wishes, expectations, and even their disappointments from their past experiences with REALTORs. That empowers you to know what the potential pitfalls will be in the relationship and how you can avoid them. It also positions you to serve them in the best possible way. It’s your responsibility to make sure you know what your clients expect and need, and the only way you can find out is by listening TO them. On this episode I’m going to teach you how to keep your mouth shut and listen… and ramp up your listings at the same time.
Outline of this great episode
- [0:29] Neil’s introduction to this episode on listing appointment breakthroughs.
- [1:40] How you can get my listing process sent to you, step by step.
- [3:42] How to turn the listing appointment upside down for more effectiveness.
- [4:27] Neil’s process for setting up the listing appointment and getting the listing.
- [5:10] Why you want to sit at the kitchen table and talk with the seller first.
- [6:00] The questions you should ask the seller (get these sent to you, see below).
- [13:00] The ice cream sundae approach to your questions.
- [14:45] Clarifying the seller’s role in the listing process and sale.
- [16:00] The question that STICKS with your clients and empowers the listing process.
- [17:46] Keeping the questions as a “listening” exercise, not a dialogue.
- [18:43] Preview of next week’s episode: it’s all about Snapchat.
Resources & Links mentioned in this episode
Last week’s episode: Curiosity to Build Your Business
www.Snapchat.com
If you want my step by step listing process, text “Listing” to “44222”
Today’s sponsor: Knight Barry Title: www.KnightBarry.com
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by Neil Mathweg | Jan 25, 2016 | Podcast
It’s great to have you landing on this show notes page for episode 19: “Why YOU need to play a game nobody else is playing!” I’m Neil, and I’m humbled to have you along on this movement to change the status quo of the Real Estate industry. So, what’s this all about, playing games that nobody else is playing? It really means finding an opportunity that you can capitalize on that your competitors have not caught onto – yet. Do you see what I’m saying? They WILL find it in time. But if you can find it first and establish yourself there, you’ve got the high ground. On this episode I’m going to talk about how you can do that by building a “media company” that also sells Real Estate, and other ways as well.
It’s a busy world out there in Real Estate circles.
You know what I’m talking about. Zillow. REATLOR.com Those sites are FLOODED with REATLORs who are trying to break through the noise so they can be noticed. But think about that for a second… if you’re in a noisy room and are trying to be heard, what do you have to do? You have to talk louder – and louder – and LOUDER until somebody hears you. When it comes to doing that in a business or sales context, that’s what turns people off these days. What can you do instead? Find the playgrounds that your competition is not in. Find the places you can be the expert relatively easily and BECOME that expert. I’m going to give some examples of how you can do that, on this episode of Onion Juice.
A great example of niching-down to find a great opportunity.
I’ve been playing around with a new social media platform lately: it’s Snapchat. You may not have even heard about it yet, and that’s EXACTLY why I’m excited about it. I’ve only been on Snapchat for a short time and I’m already getting some significant leverage there as a Real Estate expert. Why? Because there aren’t many other REATLORs on the platform yet. I’m staking a claim for myself, and it’s fairly easy to do. This podcast is the same way. There may be lots of Real Estate Agents doing podcasts, but not nearly as many as there are on Zillow or all those other places. That’s part of what I believe is contributing to the success of Onion Juice. I’m going to give you some encouragement to create your own version of an unused playground, on this episode.
The “fun” you can find in playing in unique spots that others haven’t discovered.
I’m having so much fun doing this podcast thing. I didn’t have a clue about how to do it well when I first started but the learning has been a blast. That’s what happens when you step into a new area with a sense of wonder, excitement, and eagerness to discover some new turf where you can plant your flag. Creativity comes alive. Vision gets clear. Excitement and fun come back to your business. You can grind it out day after day making calls and setting appointments. That’s great for what it is. But sometimes the change you make by forging ahead into new territory is what gives you the spark to try some new things that could open new doors of possibility. Listen in to this episode to find some ways you can do that.
What if you’re not the “type” to build your own media company (like I’m doing).
You know, it’s entirely possible that you don’t see yourself as the creative or “media” type. If we were sitting across a cup of coffee from each other I might argue with you about that, but for now, I’ll admit it’s entirely possible. What do you do then? You know, you don’t have to build a media company that happens to sell Real Estate. You can break new ground in other ways. Look around you and notice: what are the places where your colleagues are NOT active. Is there a way you can slip into that niche or community and begin to establish a presence? Is there a way you could build relationships there as the “go to guy” when it comes to Real Estate? I’m sure there is, if you just start looking. I’ve got a section at the end of today’s show especially for you, to challenge you to find that place and get busy.
Outline of this great episode
- [0:24] My introduction to this episode and my thanks to all of YOU!
- [1:21] A potential sponsor for the podcast and some perks it might provide.
- [2:38] Would you do me the favor of rating and reviewing the show on iTunes?
- [3:33] What is the benefit of starting your own podcast show as a REATLOR?
- [4:55] It’s about leveraging new opportunities that few others see.
- [7:19] The fun behind media and how it leverages your business opportunities.
- [8:53] How long to “try it” before throwing in the towel, and giving up too soon.
- [10:58] How you can play where nobody else is playing even if you don’t think being a “media company” is for you: Find places where there are few other REATLORs.
- [13:04] How this relates to your advertising: the kind you do and the places you do it.
- [13:54] If you want to know how to make your message “pop” give me a shout (NeilMathweg (at) gmail)
Resources & Links mentioned in this episode
Give me a shout for help getting your adverts to “POP” – NeilMathweg(at)gmail(dot)com
Follow Neil on:
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Periscope (search for @NeilMathweg)
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THIS is the real estate podcast where you can get your questions answered! It doesn’t matter if you are an experienced agent or brand new to the real estate game. I’m a real estate coach and mentor and manage a very busy and profitable real estate office. And I take a little different approach to things than most people. This episode of the podcast is aimed at answering your questions – anything you want to ask! So listen in to hear these 7 incredible questions answered and find out how you can ask your questions for the next Q&A Juice Bar episode!
