bucky beeman - Agent Rise Coaching

YouTube is the NOW! Learn how to use it or risk becoming irrelevant. – Episode 31

by Neil Mathweg | Apr 18, 2016 | Podcast

If you haven’t noticed for yourself, YouTube is the place to be! Everyone uses YouTube, even my toddler! That’s why in this episode, I’m picking real estate agent Bucky Beeman’s brain to find out his insights on the YouTube phenomenon and how to utilize it. Bucky says YouTube is fast on its way to taking over the cable industry. That’s HUGE! That’s why he’s decided recently to double down his efforts to make a powerful presence on YouTube. And there’s plenty of room for improvement for the way the real estate industry has been using this tool so far.

Make your videos entertaining and educational. (Yes, even real estate videos can be entertaining!)

If your videos are not entertaining, you’ll notice it when you look at your ratings. You don’t necessarily have to be a funny guy to be entertaining (though that’s definitely helpful). This episode of Onion Juice touches on how to keep your screen lively and dynamic, keeping things moving. Even though you may be simply repurposing the content you created for other platforms like snapchat or Twitter, you need to rethink it when it goes into a video, not just regurgitate it. People will come back to your videos or even subscribe to them if you’re offering them entertainment along with education.

Use YouTube to connect with people! It’s not just a search site anymore.

YouTube definitely started out as more of a search site, but it’s now showing signs of transforming into more of a social networking site. People find you on there and if they like what they see, they come back to your video series. They may even subscribe to it. That’s why it’s important to make and upload videos to it on a regular basis. Whether your niche is in residential or commercial real estate, or underwater basket weaving for that matter, learn how to make your video presence one that people will come back to time and again. You’ll connect with more people on YouTube than on Snapchat or Twitter.

Grab your audience’s attention first thing, and introducing yourself is NOT the way to do that.

Everyone likes to start their YouTube videos off by introducing themselves. “Hi, I’m so and so and this is such and such.” But the script is boring! No one cares who you are, at least not before they know you. In this episode, I tell about the best piece of constructive criticism I’ve received from a listener. She corrected me of starting out this way and taught me a much more effective way of grabbing my audience’s attention. Take a listen to learn what I learned from her. I’ll also tell you about a video of mine that got 1500 views in one day! It was successful because it was NOT self-promotional.

You can make awesome videos even if your technical prowess is pretty hillbilly like mine.

Near the end of this episode, Bucky Beeman and I talk about what sort of software and equipment we use. Turns out I’m pretty low-tech. I often rubberband my iPhone to my rearview mirror, stuff like that. Hey, it works great! Another resource you’ll want to use is the colleagues you have. Pool some like-minded folks together and start a “gear share.” That way everyone doesn’t have to have everything to make great videos. Here Bucky also talks about how he’s using interviewing locals in his area to help promote his town, which helps promote his real estate business.

Outline of this great episode

[0:24] Welcome to our discussion of how using videos and YouTube for marketing and networking!
[4:34] How YouTube is taking over the cable industry and what that means for us
[10:25] Entertainment and educational aspects of YouTube
[17:15] What has worked well for me in past videos.
[20:32] Some constructive criticism from a listener that helped my show a LOT!
[22:33] Discussions of equipment and editing software we use for video making.
[27:45] Promote your city, not yourself, and use drones!
[32:32] The benefits of interviewing people around your town about what they’re doing.
[37:15] Conclusion and information about how to find Bucky Beeman.

Resources & Links mentioned in this episode

Our sponsor: www.KnightBarry.com

Text “BuckyB” to “44222” to get the show notes and links to Bucky’s show sent to you.

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My SnapPack of Real Estate All Stars, and How We’re Using Snapchat – Episode 23

by Neil Mathweg | Feb 22, 2016 | Podcast

I totally, TOTALLY appreciate you taking the time to listen to this episode of Onion Juice. And do you know what else I appreciate? When you share the show with others. If you would be so kind as to hit the share buttons right on this page and give us a shout, that would help other people like you get word of the stuff we’re doing right here to help them ramp up their Real Estate business. Thanks! On today’s show we’ll be chatting about Snapchat (again), but this time it’s going to be a bit different. I’m chatting with the Real Estate contacts I’ve made on Snapchat to discover why they like Snapchat so much and what they’re doing to move their businesses forward using the platform.

Snapchat is a game changer for REALTORs all over the country.

Snapchat is different than most social media platforms because it’s so much easier to be real and raw using Snapchat. People don’t like to be chased down anymore, but when you’re able to post personal and business things in such an unassuming way that lets people get to know, like, and trust you, you find people responding of their own volition rather than running away because they feel they’re being pressured. Find out how these REALTORs are using Snapchat effectively, on this episode of Onion Juice.

Why SnapChat fits the “relationship business” that REALTORs are in.

If you don’t realize it yet, you have to come to terms with the fact that Real Estate is not about securing listings, it’s about helping people through building relationships. People don’t buy based on expertise, they buy based on trust – which flows from relationships. The way SnapChat is structured, it’s much easier to build real relationships on the platform, and those relationships (like the ones you hear on this episode) are powerful for building referral networks, finding new clients, and getting the exposure you need in your geographic area to position yourself as a trusted expert.

Why and how you should be using SnapChat as a REALTOR.

Snapchat is a real life way you can broadcast content on the fly to engage with people in your area. Think about that. There are people in your geographic area who are watching others in the area snap, broadcast, and watch. If you are doing the same, you can easily and quickly become a household name when it comes to the Real Estate market in your area. You can post “how to” videos, events from your day at work (good or bad), and examples of what consumers should look out for when it comes to real estate in the area. And when you lace all of that with personal events that happen with your family and personal life, you’ll engender trust in ways you didn’t think possible – because you’re coming across as a real person. Be sure to listen to these all stars to find out the wide variety of things these REALTORs are doing on SnapChat.

The most crucial point on SnapChat is authenticity.

The people you want to help in your Real Estate business appreciate dealing with others who are “real.” They don’t want (or need) a salesman, they need a trusted expert who cares about them. You’re able to broadcast yourself – who you are and how you operate – by using SnapChat to the people in your area. That enables your potential clients to see you in real life situations, in the middle of circumstances and opportunities they face, which makes you authentic in ways you can’t buy with advertising. SnapChat is a new medium that is just at the beginning and you should learn how to get yourself going on SnapChat now, before the platform is flooded.

Outline of this great episode

[0:31] Welcome to this episode and how you can get connected with the guests in today’s episode.
[1:01] My introduction to the guys and gals on this episode.
[6:02] GROUP QUESTION: What is your favorite thing about Snapchat and what are the major opportunities you see using it?
[12:00] The way my SnapPack group of REALTORs has become so connected through SnapChat.
[14:41] What is SnapChat and how should it be used effectively?
[19:00] Concerns about privacy and permission when filming situations and people.
[22:16] Showing off local businesses and merchants as a Real Estate strategy.
[25:05] “How To” videos on SnapChat and the power of positioning.
[33:17] How SnapChat can be like reality TV and dealing with the fear in real life situations.
[38:11] Dealing with the “old timers” who don’t understand what you’re doing.
[39:01] What the group says to those who are not yet on SnapChat.
[43:05] How you can get the SnapChat contact info on all these great REALTORs.