by Neil Mathweg | Apr 3, 2017 | Podcast
My good friend Dustin Brohm recently attended the Social Media Marketing World conference in San Diego. In this episode, we are chatting about his takeaways and how what he learned relates to Real Estate marketing on Facebook and other social media. Listen to this episode to hear Dustin’s take on Facebook, Twitter, LinkedIn, and Instagram. Find out how to use Google Analytics to track your Facebook ads. I think you’ll enjoy this lighthearted conversation and you’ll learn a lot in the process!
Why it’s still a great time to start a Facebook group
Groups are not being utilized as much as they should be for Real Estate marketing on Facebook. In this episode, Dustin Brohm talks about starting groups and shares some great ideas for getting people to engage within the group. Want to know how to make new members feel welcome? You’ll find out here. Listen to this episode and be motivated to create and use Facebook groups that work!
How to decide what content to promote
You definitely want to promote your content when you are doing Real Estate marketing on Facebook. But how do you know what content to promote? In this episode, Dustin Brohm tells me what he learned at the Social Media Marketing World conference in San Diego about promoting content. Listen in to know what to test, and how to not waste money in deciding what content to promote.
Facebook still runs the world in terms of social media marketing
Each of the social media platforms has its value in Real Estate marketing. But Facebook still rules the world. In this episode, Dustin Brohm talks about the various social media platforms and focuses in on Facebook. We talk about Facebook ads, Facebook Messenger, and Facebook Stories. If you are using, or want to use Facebook for Real Estate marketing, you will definitely want to hear this conversation.
Using social media to build your credibility in the Real Estate market
How do you let people in your sphere of influence know who you are and what you are doing? There are a number of ways that you can use social media to get the word out and build your credibility. In this episode, Dustin Brohm and I talk about how to do that. Listen in to find out what you should be communicating with people to build your credibility and motivate people to contact you when they want to buy or sell Real Estate.
Outline of this great episode
- [2:25] Introduction of Dustin Brohm and this episode.
- [8:06] Facebook still runs the world in terms of social media marketing.
- [9:47] Why it’s still a good time to start a Facebook group.
- [10:55] How to get people in your Facebook group to engage.
- [14:55] How to know what content to promote.
- [18:12] Facebook ad tracking using Google Goals within Google analytics,
- [20:28] Facebook Messenger ads that start a conversation.
- [23:32] Facebook Day and Facebook Stories.
- [29:00] Using Instagram influencers to get your content out there.
- [33:02] Using social media to build your credibility in the Real Estate market.
Resources & Links mentioned in this episode
Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ
Dustin Brohm’s SnapPack Live Facebook group
Neil Mathweg’s video on Facebook Messenger ads
LanceWhippel
Realtyexecutivescs.com
To get the listing presentation, text “listing” to 42222
Neil’s Coaching program
Join the Onion Juice – Ideas for Real Estate Agents Facebook Group
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by Neil Mathweg | Jan 23, 2017 | Podcast
If you’ve been on Facebook for any length of time you’ve no-doubt been invited to a number of groups. Have you noticed what happens inside those groups? People interact. People talk about areas of interest they have in common (usually the focus of the group). And relationships and community happen. What might happen to YOUR business if YOU were the one to create that kind of group surrounding what YOU do. Find out what my guest Dustin Brohm is experiencing in his Facebook Group, on this episode.
But I don’t think I’d be able to keep a Facebook Group going.
I hear excuses all the time – and don’t misunderstand, I do get the reasons behind them. But I’ve come to believe that though there are reasons, there are never excuses. If you feel that building a Facebook Group would be beneficial to your brand and business, you have NO excuse for not building it out. On this episode my buddy Dustin and I are chatting about the benefits we’ve been seeing in our FB groups, what we think it’s doing for our brands, and why we simply LOVE the enthusiasm and connection that’s happening. Learn more on this episode.
As long as you’re giving value to your group – you’ll kill it with Facebook groups.
There’s a LOT of reason to start a Facebook Group. But one of the best reasons is the community and authority you’ll build by doing it (OK, that’s two reasons). Here’s what I mean. First – the community: When you get a bunch of people in the same space who love to talk about the same thing a funny thing called “relationships” happens. People start sharing, helping, asking questions, and building good feelings for each other, and when that surrounds you and your brand, it’s nothing but good for you. On the authority piece: Well, I don’t think I’ve got time to explain it here but you can hear it in the midst of this fun conversation, so be sure you listen.
Authority, authority, authority. That’s what you get when you start something.
It’s really a bizarre fact of the way human nature works, but it’s true nonetheless. Whenever you are the one to come up with an idea or start something new – like I did with The Onion Juice Podcast – the people who begin to notice it instantly assume that you are an authority when it comes to those subjects. They just DO! The same thing happens when you start a Facebook Group, even if you’re not the main person putting content into the group. You become the go-to person about the subject you’ve built the group around. All of that is GREAT. But what does it do for your business and brand? Nothing but good. You can hear the full details on this episode.
The conversations that happen in Facebook Groups fuels enthusiasm.
One of the most difficult parts of getting your message out is locating and motivating a group of people who are rabidly interested in what you are all about. In the modern vernacular we often call those people a “tribe.” But I’m here to tell you that Facebook Groups make the tribe building process a TON easier. Dustin Brohm and I chat about the impact Facebook Groups are having on our businesses, without a script, on this episode. It’s a fun conversation you won’t want to miss.
Outline of this great episode
- [0:27] My introduction of my friend Dustin and this episode about Facebook Groups.
- [4:34] Dustin and I start chatting about Facebook groups (without notes!).
- [7:10] Why Facebook Groups are great for creating community (it’s powerful!).
- [12:12] How Dustin has developed Facebook Groups to market rentals, etc.
- [14:20] How Facebook groups and online community change your life.
- [23:05] What Dustin says to the agent who is afraid to start it.
- [26:30] Thing that have happened in Neil’s group that he didn’t expect.
- [30:20] What Dustin does in the Snap Pack group that makes it unique.
- [39:00] Dustin’s idea for Instagram (not his idea, really).
Resources & Links mentioned in this episode
Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ
Text “OJGroup” to “44222” to get into the Onion Juice Facebook group
www.SearchSaltLake.com – Dustin’s website
The Snap Pack Live Group
Join the Onion Juice – Ideas for Real Estate Agents Facebook Group
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by Neil Mathweg | Nov 14, 2016 | Podcast
If you don’t know what attraction marketing is, you need to learn it yesterday! It’s a newer term that refers to a strategy that entices your ideal customers to come to you, asking you to take their business rather than you chasing them down, begging them to give you business. It really is that simple – at least in theory. Exactly HOW to apply attraction marketing isn’t all that simple, but when it’s done right it’s a gold mine! My friend Dustin is quickly becoming my go-to guy when it comes to learning new ways to practice this powerful attractional approach, so I thought I’d have him on the podcast (again) to unpack the goods when it comes to building a killer, attractional agent website.
When you chase your customers they tend to run away from you. So, STOP IT!
The old style of marketing was to blanket a neighborhood, city, or region with your fliers, ads, and radio spots. The idea was that if you put your face in front of enough people they can’t help but know who you are. I get that kind of approach but the problem is that the world we live in has changed. People have become more jaded and cynical when it comes to a business person trying to sell them something, so they don’t pay attention to those ads like they used to. So instead of chasing down your ideal customers in that way, why not attract them by providing incredible value to them up front? On this episode of The Onion Juice Podcast, my friend Dustin is with me to unpack how attractional marketing has been working for him through his website – Search Salt Lake. It’s a great example of providing very real and powerful resources to the exact people you want to serve. You’ll learn a lot from Dustin’s example and enthusiasm on this episode.
You need to get good at something worth getting good at.
That’s what my friend Dustin says – and I agree with him. And in this day and age, something that you definitely need to get good at is attraction marketing. On this episode, Dustin and I dismantle the old ideas of what makes a great real estate agent website and show you why you need to consider your website to be more than an online billboard. It’s much more than that if you will dedicate yourself to becoming the best in your city at providing value to your ideal customers THROUGH your website. Find out exactly what we mean by that on this episode.
Attraction marketing means providing great resources to those you want to serve.
Imagine that you were considering a move to my city, Madison, Wisconsin. Maybe your company is moving you, or you decide to come enjoy the tropical breezes Madison is famous for (cough, cough). What types of things might you search on Google to find out if Madison is indeed the place for you? Those exact phrases are the ones I need to research so that I can come onto your radar screen as a resource for your move to Madison. And it’s not even about real estate yet because if I can help you find out about setting up your utilities, or what the academics of the local school systems are like, I’m able to show you upfront how much help I can be to you – which attracts you to me when it comes to finding a home. Do you get it? Attraction marketing means that I give you great resources in order to prove my worth to you. Find out how you can apply the same approach to your business, on this episode.
The most successful articles on your website may not be real estate related.
Of course, you can write articles to post on your website that cover important and needed real estate topics. You’re the expert on real estate in your city so you definitely should provide those kinds of resources. But what about the other important things that people moving to or living in your city need to know? What might happen if you provide the answers to those questions in addition to providing real estate advice? You’ll not only be seen as the local real estate go-to gal (or guy), you’ll also be seen as a great human being who is eager to help anybody whether it benefits you or not. That’s the kind of person everybody wants to work with, right? This episode is so full of great information about how you can build an attraction marketing model in your real estate business that I can hardly contain myself. You’ve got to hear it.
Outline of this great episode
- [0:44] Why I’m super stoked for you to hear this episode about websites, with my friend Dustin.
- [4:37] Why Dustin is a great example of what blogging can do for you.
- [6:20] How Dustin got started in Real Estate and got the idea to start attraction marketing.
- [9:25] Why you get what you pay for when it comes to websites.
- [12:12] What Dustin loves about his Easy Agent Pro website.
- [15:10] The importance of landing pages inside the platform.
- [18:05] The Moving to Salt Lake City blog post and Dustin’s strategy behind it.
- [21:16] How Dustin used Facebook ads to target marketing to those moving to Salt Lake.
- [24:49] A basic understanding of keywords and how they work – and how Dustin researches them.
- [32:10] Dustin’s strategy for finding topics and writing articles.
- [38:55] The biggest mistakes agents are making with their websites.
Resources & Links mentioned in this episode
Our sponsor: www.KnightBarry.com
Dustin’s site: www.SearchSaltLake.com
Easy Agent Pro (the website company Dustin uses)
Yoast SEO Plugin
Text “OJ Notes” to “44222” to get the show notes for this episode
LeadPages
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by Neil Mathweg | Mar 28, 2016 | Podcast
Whoa! There you are! I can’t believe you’re back for more of my outside-the-box thoughts about turning the Real Estate industry on its head. That must mean you’re a real Juicer! Thanks for joining me for this episode. Speaking of which, today we’re going to be drilling down into the issue of how you can market your Real Estate business in unique ways. I’m into this BIG TIME because getting noticed REQUIRES being original. People have seen it all before, so you’ve got to get their attention in new ways. Anyway, here we go… diving into this episode of Onion Juice.
Your Uber driver might be your next Realtor.
No joke! Today I’m chatting with my friend Dustin, who’s also a Realtor. He’s been working to get himself outside the box when it comes to driving his Real Estate business forward. He really did it this time – by applying to be a driver for Uber. What he found is that many of the people he drove were visiting his city and they’d naturally ask him what he did. What an amazing lead-in to a person new to the city, and many of them are actually in the process of relocating. Ingenious! I wish I had come up with that idea, don’t you? Find out more of Dustin’s great ideas for moving your business forward, on this episode.
Get over your pride and do things other people won’t!
There is all kinds of discomfort that comes with stepping out to do things differently. In this conversation with my friend Dustin he tells me the story of how he got started driving for Uber and as a result has been adding leads to his Real Estate business. But he had some fear to work through in order to do it. But think about it friends, think about it! People who get uncommon results usually do uncommon things. You’ve GOT to get over yourself and do what the average, run-of-the-mill Realtor is not willing and able to do!
Dogs don’t bark at parked cars!
Have you ever noticed that? The only kind of car that gets a dog’s attention is a car that is moving! Movement is a sign that something’s going on and as you get moving in your Real Estate business you’re going to attract those people who only want to bark! But that’s a good sign my friend, a very good sign. It means you’re going somewhere, you’re the kind of person who’s willing to try stuff that just might work! On this episode you’re going to hear a little brainstorming session I had with my buddy Dustin about this and a whole lot more.
What are you prepared to do?
Who can name the movie that line comes from? It’s The Untouchables – and Sean Connery’s character, Jim Malone is a wisened old beat cop who is enlisted in the group to help bring down Al Capone. He asks the question when Elliot Ness (Kevin Costner) asks him how to take down Capone. His point? You’re going to have to go farther than you really think you will in order to do what you want to do. That’s a great lesson for those building a business in Real Estate. You’re going to have to risk some things like your reputation, your comfort, and your sense of what’s normal and respectable in order to get the attention of the kind of clients you want to serve. Listen in and hear some great ideas about how to move in that direction, on this episode of #OnionJuice.
Outline of this great episode
- [0:24] My welcome to this episode about creative networking.
- [3:50] What you’ll hear in my conversation with Dustin.
- [9:50] Working through the fear.
- [13:35] Why this strategy is not a short term gain.
- [16:27] What’s it like to be a driver for Uber?
- [20:12] The response Dustin has received from his post.
- [22:50] Ideas for original and creative networking ideas.
Resources & Links mentioned in this episode
Our sponsor: www.KnightBarry.com
Text “OJ Notes” to “44222” to get the show notes of this episode sent to you.
Driving for Uber to get Real Estate Deals
Text “Dustin” to “44222” to get linked to his Uber blog post.
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by Neil Mathweg | Feb 22, 2016 | Podcast
I totally, TOTALLY appreciate you taking the time to listen to this episode of Onion Juice. And do you know what else I appreciate? When you share the show with others. If you would be so kind as to hit the share buttons right on this page and give us a shout, that would help other people like you get word of the stuff we’re doing right here to help them ramp up their Real Estate business. Thanks! On today’s show we’ll be chatting about Snapchat (again), but this time it’s going to be a bit different. I’m chatting with the Real Estate contacts I’ve made on Snapchat to discover why they like Snapchat so much and what they’re doing to move their businesses forward using the platform.
Snapchat is a game changer for REALTORs all over the country.
Snapchat is different than most social media platforms because it’s so much easier to be real and raw using Snapchat. People don’t like to be chased down anymore, but when you’re able to post personal and business things in such an unassuming way that lets people get to know, like, and trust you, you find people responding of their own volition rather than running away because they feel they’re being pressured. Find out how these REALTORs are using Snapchat effectively, on this episode of Onion Juice.
Why SnapChat fits the “relationship business” that REALTORs are in.
If you don’t realize it yet, you have to come to terms with the fact that Real Estate is not about securing listings, it’s about helping people through building relationships. People don’t buy based on expertise, they buy based on trust – which flows from relationships. The way SnapChat is structured, it’s much easier to build real relationships on the platform, and those relationships (like the ones you hear on this episode) are powerful for building referral networks, finding new clients, and getting the exposure you need in your geographic area to position yourself as a trusted expert.
Why and how you should be using SnapChat as a REALTOR.
Snapchat is a real life way you can broadcast content on the fly to engage with people in your area. Think about that. There are people in your geographic area who are watching others in the area snap, broadcast, and watch. If you are doing the same, you can easily and quickly become a household name when it comes to the Real Estate market in your area. You can post “how to” videos, events from your day at work (good or bad), and examples of what consumers should look out for when it comes to real estate in the area. And when you lace all of that with personal events that happen with your family and personal life, you’ll engender trust in ways you didn’t think possible – because you’re coming across as a real person. Be sure to listen to these all stars to find out the wide variety of things these REALTORs are doing on SnapChat.
The most crucial point on SnapChat is authenticity.
The people you want to help in your Real Estate business appreciate dealing with others who are “real.” They don’t want (or need) a salesman, they need a trusted expert who cares about them. You’re able to broadcast yourself – who you are and how you operate – by using SnapChat to the people in your area. That enables your potential clients to see you in real life situations, in the middle of circumstances and opportunities they face, which makes you authentic in ways you can’t buy with advertising. SnapChat is a new medium that is just at the beginning and you should learn how to get yourself going on SnapChat now, before the platform is flooded.
Outline of this great episode
- [0:31] Welcome to this episode and how you can get connected with the guests in today’s episode.
- [1:01] My introduction to the guys and gals on this episode.
- [6:02] GROUP QUESTION: What is your favorite thing about Snapchat and what are the major opportunities you see using it?
- [12:00] The way my SnapPack group of REALTORs has become so connected through SnapChat.
- [14:41] What is SnapChat and how should it be used effectively?
- [19:00] Concerns about privacy and permission when filming situations and people.
- [22:16] Showing off local businesses and merchants as a Real Estate strategy.
- [25:05] “How To” videos on SnapChat and the power of positioning.
- [33:17] How SnapChat can be like reality TV and dealing with the fear in real life situations.
- [38:11] Dealing with the “old timers” who don’t understand what you’re doing.
- [39:01] What the group says to those who are not yet on SnapChat.
- [43:05] How you can get the SnapChat contact info on all these great REALTORs.
Joining me in this episode
Dustin Brohm – Utah
Bucky Beeman – Minnesota
Marian Rosaaen – Washington DC
Dean Ouellette – Arizona
Eric Larkin – Forida
Alex Wang – California
Resources & Links mentioned in this episode
Get your “SnapPack” invites by texting “SnapPack” to “44222.”
Our sponsor: www.KnightBarry.com
Follow Neil on:
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Facebook
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Periscope (search for @NeilMathweg)
Leave a rating and review on iTunes
