by Neil Mathweg | Jan 9, 2017 | Podcast
It’s time to take a deep-dive. Do you have your oxygen tank? I’ve talked a lot about attracting business instead of chasing it on this podcast, but I realized that I haven’t gone deeply enough into the subject to tell you exactly what it might look like. So that’s what this episode is – my attraction marketing deep-dive where I’m going to tell you what attraction marketing is, why it’s much more effective than the old style marketing we’re used to, and how you can do it in a variety of ways. It’s an episode worth hearing so make sure you take the time.
Attraction marketing is a counterintuitive concept, but it really works. Really.
I was thinking this last week about the old-time television show or movie where the Mom puts her fresh-baked pie on the window sill to cool. The aroma of the delicious pie wafts through the neighborhood and the woman’s next door neighbor smells the pie and comes looking for it. With eyes bulging wide and mouth watering, he eats the entire pie right there at the window! When you think about marketing you need to be thinking about attracting people, just like the smell of that pie attracted the neighbor to the window. You’ve got to do things differently, in ways that draw people to you. That means the old-style “come look at my thing” type of marketing is out. On this episode, I’m going to give you quite a few examples of what attraction marketing could look like for you.
When you are vulnerable, people can relate to you. When you are perfect, they can’t.
I’ve done so many Snapchat videos with my hair messed up or my kids yelling in the background that I’ve lost count. I’m willing to put out videos like that even when circumstances are not ideal simply because I believe that people appreciate that I’m not afraid to let them see my real life, screaming kids and all. Vulnerability endears people to you. It enables them to believe that you are an everyday person just like them. And that attracts potential customers. On this episode, I tell the story about the time when I tripped on my shoelace when I was walking down the sidewalk with some buyers and the impact that story had in attracting even more clients. It’s a lesson in vulnerability that I hope you’ll take the time to hear.
Your art is the glue between you and your audience.
You probably don’t think of yourself as an artist. Not many people do. But I’m convinced that every one of us has art inside. What IS art? It’s nothing more than the expression of who you are in some visual, audio, or other way. And when you let the real you come out, in whatever way you choose, people will be attracted to that real-life person. That’s what you’ve got to do these days if you want to draw people to you instead of having to go chase them. Find out more as I take you on an attraction marketing deep-dive, on this episode.
Here are some ideas for how you can creatively attract new business.
If you’re drawing a blank when it comes to ideas that will attract new business, you are in luck! On this episode of The Onion Juice podcast, I list 20 or more ways that you could creatively put out your marketing message in forms that attract people instead of repelling them. Honestly, this stuff works and you won’t believe it until you try it. So grab a pencil and some paper and get ready to write down these great ideas so that you can sort through them, narrow down the options to ones that fit you, and then get to work attracting clients!
Outline of this great episode
- [0:23] My intro to this episode and invitation to you to submit your questions.
- [4:01] What is attraction marketing?
- [4:50] The Cheese and Whiskers concept.
- [7:03] How you can follow Gary V’s idea and document your day.
- [11:19] The power of being vulnerable – and my story of being vulnerable.
- [17:42] Tripping on my shoelace when I was with some buyers.
- [20:02] The significance of sharing and documenting as you go.
- [21:58] How it will help you to be an artist.
- [28:06] Champion a cause publically in your community.
- [
Resources & Links mentioned in this episode
Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ
NeilMathweg(at)gmail.com
BOOK: Jab, Jab, Jab, Right Hook
BOOK: Getting Naked
www.NeilMathweg.com
Test “OJ Groups” to “44222” and you can get into the Facebook group
Join the Onion Juice – Ideas for Real Estate Agents Facebook Group
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by Neil Mathweg | Dec 26, 2016 | Podcast
Every business person wants to know how to attract new customers, right? It’s how you make your living – serving more and more people really, really well. But I became aware of something lately that boggled my mind – and I want to talk to you about on this episode of The Onion Juice podcast. Here it is: Some people do NOT want to use social media to attract their customers. They don’t feel it fits their personality and style to use it. Wow. That blows my mind. But I think I get it. So on this episode, I’m going to give you some examples you can use to attract new customers WITHOUT using social media. Man, I can’t believe I’m even saying that!
You are like a bear standing at the top of a waterfall, waiting to catch a salmon.
You’ve probably seen the documentaries on TV where the gigantic grizzly bear is standing at the top of a waterfall while the salmon are trying to get upstream. The bear stands there in the rushing water – watching, waiting, timing it just right – so it can snatch a fish out of the air as it leaps up the waterfall. Notice something about that picture. The bear does NOT stand at the side of the river where it would be hard to snatch the fish, it stands in the middle of the rushing stream, where the fish MUST leap up the waterfall. You have GOT to be just like that bear. You have GOT to put yourself in the path of opportunity by showing up where your customers will naturally be. On this episode, I’m going to reveal some of those places and challenge you to get busy creatively strategizing where your ideal customers might already be hanging out – and brainstorm ways you can show up there.
Do you know where your customers are? What are you doing to be there?
One of the most important ways to attract new customers is to show up with expert help, advice, and tips in the places they already are. So… can you think of places that people in need of real estate services like yours might hang out? Maybe the local Chamber of Commerce or their website? Maybe on the phone with local moving companies? Maybe in line at the local DMV or other companies they’d have to do business with to make a move to your area happen? Start putting yourself in their shoes to remind yourself what a person would have to do in order to move to your city. Are there ways you can show up in those places? On this episode, I’m going to share some ideas I have for how you can take advantage of the natural places new real estate customers might be already, so be sure you listen.
Do you have a “Top 25” list for your local area? Here’s why you MUST – and how to use it.
I want you to think for a second about the community you live in. There are shops, businesses, service professionals, utility companies, and more that serve the people who move into your area. Ask yourself this: “Who are the TOP service providers and companies in my area?” Do you know? If you don’t – that’s your first problem. You need to find out who the A-players are. Next – you need to associate yourself with them. Give them a call. Invite them to lunch (you’re buying). And don’t make the HUGE MISTAKE of asking them to refer business to you. Ask them how YOU can help THEM get more business. Ask them for creative ways that YOU can make their job easier. You’ll find something amazing happens when you do this with the top 25 professionals in your area. Can you guess what it is? Find out on this episode.
You don’t have to be online to attract new customers… but it helps.
On this episode of The Onion Juice podcast, I’m trying to help those of you who don’t see yourselves using social media to attract new customers. As you’ll find out from listening there ARE some amazing and truly effective things you can do to make that happen. BUT – I’m also going to make the case for why you HAVE TO figure out a way that you can use social media to meet and serve your potential customers that fits your personality and gifts. And I’m going to tell you a story of how a friend of mine began to open his mind and heart to the way he could use social media – and the difference it’s making in his business. Please – listen to this episode to increase your business. I know it will work for you if you’re willing to grow. Come on – kill the fear and try something new!
Outline of this great episode
- [0:28] My welcome to you and introduction of this podcast – and the weird name. 😉
- [3:10] Why you need to be where your customers are.
- [6:07] Why Facebook is a dream come true for me as a real estate agent.
- [9:44] You’ve got to discover where your customers hang out.
- [12:53] How you can attract customers without using social media.
- [14:35] Build your own “Top 25” people.
- [17:18] Discover and attend network events.
- [18:35] My friend who is a children’s musician – and his story as an example.
- [23:10] How you can become part of the OJ Facebook group.
Resources & Links mentioned in this episode
Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ (get $100 off)
Text “OJ notes” to “44222” to get the show notes of this episode!
Text “OJ group” to “44222” to get info about the Onion Juice Facebook group
www.SearchSaltLake.com – Dustin’s site
Duke Otherwise website – and on Facebook
Join the Onion Juice – Ideas for Real Estate Agents Facebook Group
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by Neil Mathweg | May 23, 2016 | Podcast
In this episode of Onion Juice I’ve invited The SnapPack back to talk about what’s changed with Snapchat in recent months. You might remember we talked to them 15 episodes ago or so. Well, nothing stands still, certainly not social media! So today they’re back with some useful updates. It’s all part and parcel of the Onion Juice mission to help you be the best realtor you can–one who attracts business, not chases it! Using social media is not just part of your trade, it’s your art, and the Snap Pack’s got some great insights in this episode.
Make videos that POP! No snoozers, please.
Snapchat has a lot of new features you can use to really make your videos stand out. In this episode of Onion Juice, I pick the brains of The SnapPack to really delve into what those cool features are. Do you know about the new auto advance feature? Wow! How about the video and audio call options that are now available? And stickers! They’ve been around for a while, but there are so many options with them now. Did you know you can put a sticker somewhere in your video, say on your forehead, and it’ll stay there throughout the video? Learn more here…
Snapchat’s not always a snap. But it can be FUN!
Let’s be honest: networking through Snapchat is a chore. It takes time and it takes thought. But working it into your daily routine can go a long way toward making sure you maintain a consistent presence. Remember, here at Onion Juice, our aim is not simply to be great realtors, but to be media companies who happen to sell real estate. In this episode, members of The SnapPack talk about their own successes and failures with using Snapchat in different ways to improve their business. Learn from their experiments with geofilters, ghost codes, and more.
Snapchat is not just for your teenage daughter!
A lot of folks want to let the extent of their social media aptitude live and die on Facebook. They’re missing out! Snapchat is just as easy to use. Do it like you did with Facebook: just get on there and figure it out. You’ll be amazed how user-friendly and intuitive it is and how much it can expand your reach. It’s also a great platform for repurposing content that you can then use on other social media platforms such as Facebook, Instagram, Periscope, Twitter, etc. Listen to The Snap Chat talk casually here about the far-reaching advantages of getting to know Snapchat from the inside.
What gets YOU talking? Being asked a question, duh!
The same principle applies on Snapchat. If you want to get a lot of response and engagement from your followers, ask something. Ask for opinions about something. As a realtor, maybe ask which of these two properties people like better and why. Start discussions. But avoid boring, end-in-themselves comments. “I am heading to work now.” Um, okay. Who cares?! The professionals from The Snap Pack talk in this Onion Juice episode talk about other types of posts that have generated a lot of activity for them. Listen here to learn from their experience. Come on, get Snappy!
Outline of this great episode
- [0:27] The Snap Pack is back to talk about what’s changed with Snapchat.
- [3:30] Some new, special features available with the new version of SnapChat released in March.
- [6:10] This Week in Social Media (Twitter, Facebook, Instagram and Windows updates).
- [12:55] Here are the most important things the social media gurus of The Snap Pack have learned about Snapchat.
- [17:05] How to use geofilters as a realtor; jump on the very beginning of this train!
- [23:55] How Snapchat helps you realize how much content there is out there for you to repurpose.
- [33:17] About getting your local community to embrace and become part of Snapchat.
- [40:05] Strategies for generating interactions on Snapchat.
Resources & Links mentioned in this episode
Our sponsor: www.KnightBarry.com
Text “snappack” to 44222 to get links to the SnapPack and plenty of my other professional associates.
This week in Social Media – Tonicmediagroup.com/blog
Follow Neil on:
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Periscope (search for @NeilMathweg)
Leave a rating and review on iTunes
It’s time to take a deep-dive. Do you have your oxygen tank? I’ve talked a lot about attracting business instead of chasing it on this podcast, but I realized that I haven’t gone deeply enough into the subject to tell you exactly what it might look like. So that’s what this episode is – my attraction marketing deep-dive where I’m going to tell you what attraction marketing is, why it’s much more effective than the old style marketing we’re used to, and how you can do it in a variety of ways. It’s an episode worth hearing so make sure you take the time.
