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My good friend Dustin Brohm recently attended the Social Media Marketing World conference in San Diego. In this episode, we are chatting about his takeaways and how what he learned relates to Real Estate marketing on Facebook and other social media. Listen to this episode to hear Dustin’s take on Facebook, Twitter, LinkedIn, and Instagram. Find out how to use Google Analytics to track your Facebook ads. I think you’ll enjoy this lighthearted conversation and you’ll learn a lot in the process!
Groups are not being utilized as much as they should be for Real Estate marketing on Facebook. In this episode, Dustin Brohm talks about starting groups and shares some great ideas for getting people to engage within the group. Want to know how to make new members feel welcome? You’ll find out here. Listen to this episode and be motivated to create and use Facebook groups that work!
You definitely want to promote your content when you are doing Real Estate marketing on Facebook. But how do you know what content to promote? In this episode, Dustin Brohm tells me what he learned at the Social Media Marketing World conference in San Diego about promoting content. Listen in to know what to test, and how to not waste money in deciding what content to promote.
Each of the social media platforms has its value in Real Estate marketing. But Facebook still rules the world. In this episode, Dustin Brohm talks about the various social media platforms and focuses in on Facebook. We talk about Facebook ads, Facebook Messenger, and Facebook Stories. If you are using, or want to use Facebook for Real Estate marketing, you will definitely want to hear this conversation.
How do you let people in your sphere of influence know who you are and what you are doing? There are a number of ways that you can use social media to get the word out and build your credibility. In this episode, Dustin Brohm and I talk about how to do that. Listen in to find out what you should be communicating with people to build your credibility and motivate people to contact you when they want to buy or sell Real Estate.
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Marketers ruin everything. Techniques that work great for marketing Real Estate get used so much that after awhile they don’t work well at all. So how do you figure out what to do? In this episode, I’ll give you the storyboard of my marketing experience and what I have learned along the way. We are media companies that happen to sell Real Estate, and I am here to show you how to attract business instead of chasing it.
I have tried it all. From newsletters and print advertising to social media, and everything in between. When it comes to Real Estate marketing, I have figured out what works and what doesn’t, what used to work and doesn’t anymore, and what is new and effective for today. In this episode, I’ll give you the storyboard of my experience in Real Estate marketing, and tell you what you can to make it work for you.
Some old style Real Estate marketing techniques still work! Some that used to be great, and even some new ones, are now a waste of time. We want to attract business, not chase it, and definitely don’t want to waste our time on activity that doesn’t work. So listen to this episode and learn from my experience what kinds of advertising, both old and new, will attract people to your business.
Can you do Real Estate marketing and remain true to who you are? How is a media company that happens to sell Real Estate different from a traditional Real Estate agent? You can be yourself because people can’t relate to your “perfection” anyway. Listen in on this podcast and let me tell you about an approach that is more relationship-based and lets you be who you are.
What are you doing on social to drive traffic to your blogs? Facebook? Instagram? How do you use those to leverage your relationships? One of my favorite tools is Facebook Lead Ads. In this episode, I’ll tell you about them and why they work so well. And remember to join our Onion Juice Podcast Facebook group, because we talk about this a lot. Come join the conversation!
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Real Estate Facebook Ads are a dime a dozen. You can find them with pictures of pretty houses and neighborhoods all the time. But those ads simply DON’T WORK. Do you want to know why? They are too conventional, too “normal.” Sounds like a great opportunity for the Onion Juice tribe to get to work, wouldn’t you say? On this episode, I chat with my buddy Tyler Zey from Easy Agent Pro about how his team uses Facebook Ads – and I’m telling you – the bombs he drops on us to help build a powerful mailing list and get new real estate clients is AMAZING. I know I say this all the time – but you won’t want to miss this one.
Facebook Ads are one of the best ways real estate agents can get in front of their ideal audience, but you’ve got to know how to use them effectively. That’s why I brought Tyler Zey onto the show – he TRULY knows how to make FB ads work and he’s on the show this episode to share what he knows. One of the things you’ve got to do is figure out an angle for attracting your ideal clients that is NOT the same old “Get a valuation on your house – click here.” Know what I mean? Tyler gives us some great ideas on this episode, so be sure you listen.
What do your ideal clients need? Do you even know? It’s not the current appraised value of their home. It’s something else – and it’s your job as their next real estate agent to go out there and find out. On this episode of The Onion Juice podcast, Tyler Zey tells us how Facebook Ads can be used to target your ideal clients with the exact kind of offer that they can’t refuse. It might be a PDF download or a closer look at a particular real estate development, but when you get it right – the leads come flowing in. Tyler gives his best tips on this episode.
As Tyler Zey and the team at Easy Agent Pro have been working with and tweaking their Facebook Ads they’ve discovered something spectacularly effective – finding just the RIGHT image for your ad makes all the difference. His team created an identical ad where only the images were different, ran them all, and discovered which one outperformed the others. It’s the powerful, eye-catching images that are much more effective at getting leads, even if those images have little to do with the actual ad. Find out how Tyler and his team did it on this episode.
One of the most powerful functions of the Facebook Ads platform is the creation of lookalike audiences. Don’t know what that is? It’s where you can upload your existing email list of clients and leads into Facebook and it does a couple of powerful things. First, it finds all those people on Facebook and analyzes every action they’ve ever taken on FB, including what they like and follow. Then it searches FB to find OTHER people with similar behaviors, interests, and location and creates ANOTHER list of people you can market to that is similar to your existing list. WOW! That’s a no-brainer when it comes to marketing. And the best part is it doesn’t cost all that much. Find out more on this episode.
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