by Neil Mathweg | Feb 6, 2017 | Podcast
Creating live videos on Facebook is one of the newest media crazes that it seems like the whole world is jumping aboard. I FEEL IN MY GUT that there are so many possibilities to Facebook LIVE – and I’ve noticed one person in particular who is doing it incredibly well. Shannon Milligan is a person I first met on SnapChat about a year ago and is now doing an amazing live video show on Facebook every week where she gets incredible engagement and is actually building her business through the interactions she’s having there. You can hear Shannon’s first-hand account of what it’s been like to use live videos on Facebook, on this episode.
If you want better engagement, make it about your audience.
One of the things every real estate agent wants from their social media efforts is engagement. When people are interacting, asking questions, giving their feedback, you know you’ve created something that others are finding value in. Shannon’s advice for getting that kind of engagement? Make the things you do about your audience rather than about you or your real estate business. Shannon’s insights into how you can do that in practical ways are worth the time it will take you to listen to this episode, so be sure you listen.
Preparation enables you to make your content about your audience.
One of the most amazing things about what my guest Shannon is doing on her Facebook LIVE show is that she’s built an incredible amount of engagement with her audience. She intentionally plans for the engagement through the preparation she does and the results speak for themselves. Her focus is on finding things her audience actually WANTS to talk about so she is able to make the broadcast about her audience instead of about her. You’ll enjoy hearing what Shannon has to say and how her own vulnerability has fostered a great sense of trust among those who watch her Facebook video show.
You are always going to have people misunderstand you. Keep going anyway.
When Shannon Milligan began doing her Facebook LIVE show she had a family member who didn’t understand what she was doing. Part of Shannon’s show is that she grabs a drink of Rum or Bourbon and sits to chat with her friends via Facebook as they wind down for the day, together. The relative who contacted Shannon was afraid of what people might think about her since she was drinking LIVE on Facebook. Things got a bit testy and Shannon wound up having to block her connection with this relative on FB. Her advice: People are going to misunderstand you but you have to keep going anyway. You’ll hear a lot more from this gutsy gal about what it takes to succeed as a media company that happens to sell real estate, on this episode.
When you are attracting people who are like you, business is easier and more fun.
The main emphasis of the Onion Juice podcast is that we are working to attract people instead of spending all our time and energy chasing them down. My guest on this episode, Shannon Milligan is a pro at doing exactly that. She says that when you are attracting people they tend to be people who are a lot like you – and that makes doing business a lot more fun and everything seems to come easier. If that’s the kind of business you want to build Shannon is a great example for you to follow. You can get to know Shannon – and who knows, you might be a lot like her – on this episode of The Onion Juice Podcast.
Outline of this great episode
- [0:27] My introduction to Shannon Milligan and the Onion Juice podcast.
- [4:02] SnapChat friends who have become colleagues.
- [5:56] What Shannon’s Facebook LIVE show is and how it was born.
- [7:46] How Shannon builds engagement in her videos: make it about THEM.
- [10:57] Tips to help you get ready for your own Facebook LIVE show.
- [12:35] What it takes to go LIVE on Facebook every week.
- [13:46] The impact Shannon’s show has had on her business.
- [18:16] Shannon’s Christmas videos and the impact they had.
- [20:39] Dealing with the haters online.
- [26:12] Shannon’s “School Is Closed” video.
- [32:37] The advice Shannon gives to those who are timid about doing a live video show on Facebook.
Resources & Links mentioned in this episode
Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ
Text “OJ Notes” to “44222” to get the show notes
Join the Onion Juice – Ideas for Real Estate Agents Facebook Group
Shannon’s Snapchat Code
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by Neil Mathweg | Dec 19, 2016 | Podcast
I’m so excited to bring you another of our “camera first” conversations on this episode of The Onion Juice podcast. I started this topic on last week’s show by having a conversation I had with my friend Chelsea Peitz and she had so much goodness to share with you about how to use the camera in your pocket I decided that we needed to talk about this topic a bit more. So in this episode, Chelsea is back to give you some great strategies and tips that you can use to put your camera first marketing strategy into practice. It’s not hard. But not everyone will do it. I dare you… NO, I double dog dare you to try out some of her suggestions!
You need to build a camera first strategy because everybody has one these days!
At a recent conference with 500 people in attendance the speaker wanted to make the point of how prevalent the smartphone is. He asked the audience to raise their hands if they DID NOT have a smartphone on them at that moment. NOBODY RAISED THEIR HAND. It’s proof that everybody has a movie studio in their pockets – and that means YOU now have the tools not only to create quality video but to engage with people live in real time, building your reputation and your brand. On this episode, my friend Chelsea is going to give you 7 reasons why you should switch to what she’s calling a camera first strategy for building your business. You’ll want to hear this one!
Less and less people are watching video that doesn’t talk back. Here’s why.
One of the things Chelsea mentioned in my conversation with her about the prevalence of video on social media is that she’s finding it less and less enjoyable to watch video that doesn’t talk back to her. That means TV and movies! She pointed out how much fun it is to interact with other people via streaming video on Facebook LIVE, Snapchat, Periscope, and other platforms – and how Apple TV and other platforms are now carrying those streams as well. It’s another way that you can use that tech in your pocket to build an audience and make a difference. Find out what Chelsea suggests to get started, on this episode of The Onion Juice podcast.
Live video makes it possible for YOU to compete with the big boys.
It used to be that if you wanted to get a video message in front of people who might be interested in what you have to offer you’d have to pay big bucks to get a video company or TV station to get your message out for you. But those days are over. One of the most powerful points on this episode is that now you, – yes, little old YOU – can compete with the big brands simply by putting live video on social media channels like Facebook and YouTube. You can do it inexpensively and effectively with a small little bit of practice and planning. My friend Chelsea is back on the show to help you think it through and get your plan of action developed. You can hear it all on this episode.
Live video is weighted favorably by Facebook. That means you can use it to get noticed now!
Many people don’t realize this but Facebook has revealed that it is causing live video to appear more highly in news feeds than anything else. That means if you want your following, friends, Facebook pals and others to see your stuff – video is the way to go. You’ll have many more eyes on what you have to say if you say it with video. There’s no telling how long this will be the case so it’s important that you get on board now and start building that audience. And what do you do once you have them? My friend Chelsea and I kick that one around quite a bit in this episode so make sure you listen in to the conversation!
Outline of this great episode
- [0:30] My introduction to this episode and my guest Chelsea.
- [5:00] A camera helps people experience things with you.
- [9:18] Live video is an area where you can compete with the big boys.
- [11:05] If you want free organic reach, live video gives it to you right now.
- [16:34] Everybody loves video. It’s real!
- [20:10] Video helps make connections like real life.
- [27:17] Tip #1: Add some subtitles for your Facebook videos.
- [28:49] Tip #2: Think of live video as your own TV channel (schedule things).
- [31:15] Tip #3: Do a contest or make a networking opportunity to engage people.
- [32:29] Tip #4: Make eye contact with the people who are watching you.
- [34:15] Tip #5: Share out your content to other platforms.
- [36:48] Tip #6: How could you do some interviews? Use a 3rd part app.
Resources & Links mentioned in this episode
Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ
The first part of this conversation – Episode 65
Chelsea Peitz on Facebook
www.SearchSaltLake.com – Dustin’s site
www.Rev.com – transcription service
www.Huzza.io or www.WireCast.com – 3rd party services to do live interviews
Text “OJ Notes” to “44222” for the show notes to this episode
Join the Onion Juice – Ideas for Real Estate Agents Facebook Group
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by Neil Mathweg | May 30, 2016 | Podcast
Want to learn how to attract business instead of chasing it? You probably already know that’s what Onion Juice is all about. This podcast is dedicated to helping realtors learn how to think outside the box. That’s why in this episode I’ve invited a real estate agent who’s absolutely crushing it with Facebook Live to teach us some tricks. Listen to him describe how within just the first couple months of using Facebook Live, he’s already seeing incredible results.
My chest cavity is on fire! Um, don’t REALLY drink onion juice.
My guest in this episode took the Onion Juice challenge a little too far. That is, he took it literally! He drank onion juice and made a Facebook Live video of the event–including himself crying. Thankfully, he didn’t record the part where he got sick twice afterwards! Okay, not the smartest move. But this guy’s a genius when it comes to using Facebook Live. That’s why I’ve got him on in this episode. He’s one realtor who knows how to use the social media tools we’ve all got at our disposal to attract business. Learn from a true juicer!
Attract business without spending a dime on marketing? Yes please!
Our guest tells us about how he did just that using Facebook Live. Within just a couple weeks of launching his Facebook Live campaign, Justin Lindsey had lenders and title companies approaching him! Not to mention house deals he knows came directly from the videos he posted. This is what I mean by becoming a media company that just happens to sell real estate. This guy’s doing just that! Listen to him open up about how he’s doing it, and how his business grew 500% (WOW!) from where it was just a year before he started his live video initiative.
Keep it raw. Keep it real. Bedhead and all.
Don’t worry about looking good when you make your videos. Just make them. Be you! Our guest in this episode, Justin Lindsey talks about the time he literally rolled out of bed and made his daily video post on Facebook Live. Bedhead and all. And guess what, that video got a lot more engagement than his polished ones have. People want to see you, the real you, not some highly polished suit and tie version. Be vulnerable. Be real! You’re a realtor, but you’re a human first, so don’t hide that. Play it up! Learn from Justin more tips for keeping your videos real and effective.
I flirt with all the social media platforms. I ain’t proud. 😉
Periscope, Twitter, Instagram, Snapchat–yep, I get around. And with Onion Juice my mission is to help other realtors think outside the box, become media companies who happen to sell real estate. This episode is an in depth discussion of how to use Facebook Live to attract business. Why aren’t more realtors doing this?! The results are amazing! Realtors always say, “Oh no, I don’t like to be on video.” But their faces are all over front lawns across town. Isn’t it exposure they want? Learn how to put yourself out there, not just on the front lawns of America, but on the virtual platforms they use everyday.
Outline of this great episode
- [0:36] Introducing a guy who’s absolutely crushing it on Facebook Live!
- [6:15] This week in social media AmazonTube, Facebook’s Wise and Shine, and more!
- [11:24] Our guest cries in a Facebook live video–drinking onion juice!
- [16:13] Justin Lindsey answers my questions about how he uses Facebook Live.
- [23:30] How bringing other folks in and using hashtags raises your numbers significantly.
- [29:45] Video is where everyone is going, Facbook included.
- [34:50] Tips for realtors who are hesitant to make videos or think they lack content.
- [41:22] Why getting the bobcat in my backyard on social media was so important!
Resources & Links mentioned in this episode
Our sponsor: www.KnightBarry.com
Text the term Facebook Live to 44222 to see our guest cry–drinking onion juice. Plus show notes and links.
Coffee Chat on Facebook Live with Justin Lindsey
Follow Neil on:
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Periscope (search for @NeilMathweg)
Leave a rating and review on iTunes
Creating live videos on Facebook is one of the newest media crazes that it seems like the whole world is jumping aboard. I FEEL IN MY GUT that there are so many possibilities to Facebook LIVE – and I’ve noticed one person in particular who is doing it incredibly well. Shannon Milligan is a person I first met on SnapChat about a year ago and is now doing an amazing live video show on Facebook every week where she gets incredible engagement and is actually building her business through the interactions she’s having there. You can hear Shannon’s first-hand account of what it’s been like to use live videos on Facebook, on this episode.
