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In this episode, we’re going to talk about some things I’m really excited about on Facebook. For a while I had started to discount Facebook, but they are continuing to make changes and improvements, and the new features have given me a few big ideas for using Facebook for Real Estate marketing. I hope you’ll listen and begin to understand some things you didn’t yet know about Facebook!
I love the Facebook ads new automatic messaging feature. In this episode, I’ll tell you why you should be using it, and how it can help you easily schedule showings! Automatic messaging is available on a few other apps as well. Don’t miss this new feature and the way it can simplify your communication and bring you more leads. You know you want to do this.
Did you know that Facebook is a great tool for building your database? In today’s episode, I’ll tell you how to do it, and how you can get valuable feedback and potential clients in the process. The private messaging feature is underused, and can be a great tool for using Facebook for Real Estate marketing! Listen in for great ideas on how to use it.
Facebook ads are great. And if you’re not using Facebook Live, you should be. In this episode I’ll tell you what you can do to effectively use these Facebook features for Real Estate marketing. But should you build your business around Facebook ads? Listen in to also find out how to balance your other activities with using Facebook for Real Estate marketing.
Are you using Facebook groups for your Real Estate business? In this episode I’ll give you some tips on how to use them to build relationships that can lead to transactions. And one of my favorite features in Facebook is the newsfeed lists. Listen to today’s podcast to find out how to use them to cut out the “noise” and connect with the people who are most important to you and to your business.
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Apps that also do automatic messaging:
Episode with Shannon Milligan on using Facebook Live
Episode with Dustin Brome on using Facebook Groups
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Creating live videos on Facebook is one of the newest media crazes that it seems like the whole world is jumping aboard. I FEEL IN MY GUT that there are so many possibilities to Facebook LIVE – and I’ve noticed one person in particular who is doing it incredibly well. Shannon Milligan is a person I first met on SnapChat about a year ago and is now doing an amazing live video show on Facebook every week where she gets incredible engagement and is actually building her business through the interactions she’s having there. You can hear Shannon’s first-hand account of what it’s been like to use live videos on Facebook, on this episode.
One of the things every real estate agent wants from their social media efforts is engagement. When people are interacting, asking questions, giving their feedback, you know you’ve created something that others are finding value in. Shannon’s advice for getting that kind of engagement? Make the things you do about your audience rather than about you or your real estate business. Shannon’s insights into how you can do that in practical ways are worth the time it will take you to listen to this episode, so be sure you listen.
One of the most amazing things about what my guest Shannon is doing on her Facebook LIVE show is that she’s built an incredible amount of engagement with her audience. She intentionally plans for the engagement through the preparation she does and the results speak for themselves. Her focus is on finding things her audience actually WANTS to talk about so she is able to make the broadcast about her audience instead of about her. You’ll enjoy hearing what Shannon has to say and how her own vulnerability has fostered a great sense of trust among those who watch her Facebook video show.
When Shannon Milligan began doing her Facebook LIVE show she had a family member who didn’t understand what she was doing. Part of Shannon’s show is that she grabs a drink of Rum or Bourbon and sits to chat with her friends via Facebook as they wind down for the day, together. The relative who contacted Shannon was afraid of what people might think about her since she was drinking LIVE on Facebook. Things got a bit testy and Shannon wound up having to block her connection with this relative on FB. Her advice: People are going to misunderstand you but you have to keep going anyway. You’ll hear a lot more from this gutsy gal about what it takes to succeed as a media company that happens to sell real estate, on this episode.
The main emphasis of the Onion Juice podcast is that we are working to attract people instead of spending all our time and energy chasing them down. My guest on this episode, Shannon Milligan is a pro at doing exactly that. She says that when you are attracting people they tend to be people who are a lot like you – and that makes doing business a lot more fun and everything seems to come easier. If that’s the kind of business you want to build Shannon is a great example for you to follow. You can get to know Shannon – and who knows, you might be a lot like her – on this episode of The Onion Juice Podcast.
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If you’ve been on Facebook for any length of time you’ve no-doubt been invited to a number of groups. Have you noticed what happens inside those groups? People interact. People talk about areas of interest they have in common (usually the focus of the group). And relationships and community happen. What might happen to YOUR business if YOU were the one to create that kind of group surrounding what YOU do. Find out what my guest Dustin Brohm is experiencing in his Facebook Group, on this episode.
I hear excuses all the time – and don’t misunderstand, I do get the reasons behind them. But I’ve come to believe that though there are reasons, there are never excuses. If you feel that building a Facebook Group would be beneficial to your brand and business, you have NO excuse for not building it out. On this episode my buddy Dustin and I are chatting about the benefits we’ve been seeing in our FB groups, what we think it’s doing for our brands, and why we simply LOVE the enthusiasm and connection that’s happening. Learn more on this episode.
There’s a LOT of reason to start a Facebook Group. But one of the best reasons is the community and authority you’ll build by doing it (OK, that’s two reasons). Here’s what I mean. First – the community: When you get a bunch of people in the same space who love to talk about the same thing a funny thing called “relationships” happens. People start sharing, helping, asking questions, and building good feelings for each other, and when that surrounds you and your brand, it’s nothing but good for you. On the authority piece: Well, I don’t think I’ve got time to explain it here but you can hear it in the midst of this fun conversation, so be sure you listen.
It’s really a bizarre fact of the way human nature works, but it’s true nonetheless. Whenever you are the one to come up with an idea or start something new – like I did with The Onion Juice Podcast – the people who begin to notice it instantly assume that you are an authority when it comes to those subjects. They just DO! The same thing happens when you start a Facebook Group, even if you’re not the main person putting content into the group. You become the go-to person about the subject you’ve built the group around. All of that is GREAT. But what does it do for your business and brand? Nothing but good. You can hear the full details on this episode.
One of the most difficult parts of getting your message out is locating and motivating a group of people who are rabidly interested in what you are all about. In the modern vernacular we often call those people a “tribe.” But I’m here to tell you that Facebook Groups make the tribe building process a TON easier. Dustin Brohm and I chat about the impact Facebook Groups are having on our businesses, without a script, on this episode. It’s a fun conversation you won’t want to miss.
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Live video is everywhere. Snapchat. Instagram. Facebook. Youtube. You can find a live streaming video option in almost every social media app. Why is this important for you? Because video is the way that most connections and even business marketing will be done in the future. Even the powers that be at Facebook say so. You can hear what Facebook and the other platforms are planning AND MORE IMPORTANTLY what you should be doing to make the most of the trend so you are not left behind by listening to this episode of The Onion Juice podcast!
Even in the increasingly digital age we live in, the conversations people have together are what build trust and deep relationship. And believe it or not, digital media is making it even more possible and more powerful. Live video is a way that you can broadcast not just your message but also your personality to those who follow you and create interactions that until recently, were only text-based. And it’s as people get to know your personality that you become not just a headshot on a bus bench or billboard, but a real person like them that they can get to know, like, and eventually trust. Find out how to position yourself to make the most of live video, on this episode.
Evan Spiegel of Snapchat was recently quoted as saying that we’ve moved from a world of static information to a world of live engagement. Look around you. People everywhere are posting videos through Instagram, Snapchat, Vine, Facebook, and many other platforms. You can now make a very personal, almost-real-life connection with people all around the world. On this episode, I’ve asked my friend Chelsea to help me think through the power of live video because she’s proven herself to be such a pro at it. I’d love for you to hear what she’s got to share.
When you think of a person you love, a person you trust, what comes to mind? I bet it’s an image of their face, right? That’s because the face represents the person. It’s the “face of trust” and the “face of relationship” that connects you to them. Live video gives you the ability to let your ideal prospects and those you work with put a face to your name (and brand) so they can begin to build trust for you. That is one of the primary ways that business people are building trust these days, so I hope you’ll listen to this episode to find out some of the WHY behind using live video to get your message out.
I heard an amazing fact the other day. Worldwide, more people own smartphones than own toothbrushes. What does that tell you? More people today have the ability to receive your personalized, live video message than ever before – and they can do it almost anywhere they are. You’ve got the opportunity to reach out in unprecedented ways, ways that can build trust and engagement like never before. Listen to this “part one” episode I’m doing with my friend Chelsea about how you can use streaming video to make yourself stand out in your market.
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