by Neil Mathweg | Dec 12, 2016 | Podcast
Live video is everywhere. Snapchat. Instagram. Facebook. Youtube. You can find a live streaming video option in almost every social media app. Why is this important for you? Because video is the way that most connections and even business marketing will be done in the future. Even the powers that be at Facebook say so. You can hear what Facebook and the other platforms are planning AND MORE IMPORTANTLY what you should be doing to make the most of the trend so you are not left behind by listening to this episode of The Onion Juice podcast!
Why conversations are more powerful today than ever before. Live video is key.
Even in the increasingly digital age we live in, the conversations people have together are what build trust and deep relationship. And believe it or not, digital media is making it even more possible and more powerful. Live video is a way that you can broadcast not just your message but also your personality to those who follow you and create interactions that until recently, were only text-based. And it’s as people get to know your personality that you become not just a headshot on a bus bench or billboard, but a real person like them that they can get to know, like, and eventually trust. Find out how to position yourself to make the most of live video, on this episode.
We’ve moved from a world of static information to a world of live engagement.
Evan Spiegel of Snapchat was recently quoted as saying that we’ve moved from a world of static information to a world of live engagement. Look around you. People everywhere are posting videos through Instagram, Snapchat, Vine, Facebook, and many other platforms. You can now make a very personal, almost-real-life connection with people all around the world. On this episode, I’ve asked my friend Chelsea to help me think through the power of live video because she’s proven herself to be such a pro at it. I’d love for you to hear what she’s got to share.
The number one way to build trustworthiness is to let people see your face.
When you think of a person you love, a person you trust, what comes to mind? I bet it’s an image of their face, right? That’s because the face represents the person. It’s the “face of trust” and the “face of relationship” that connects you to them. Live video gives you the ability to let your ideal prospects and those you work with put a face to your name (and brand) so they can begin to build trust for you. That is one of the primary ways that business people are building trust these days, so I hope you’ll listen to this episode to find out some of the WHY behind using live video to get your message out.
More people own smartphones than own toothbrushes. What does that tell you?
I heard an amazing fact the other day. Worldwide, more people own smartphones than own toothbrushes. What does that tell you? More people today have the ability to receive your personalized, live video message than ever before – and they can do it almost anywhere they are. You’ve got the opportunity to reach out in unprecedented ways, ways that can build trust and engagement like never before. Listen to this “part one” episode I’m doing with my friend Chelsea about how you can use streaming video to make yourself stand out in your market.
Outline of this great episode
- [0:25] My introduction to this episode about mastering your marketing in a video-centric world.
- [5:29] Who is Chelsea?
- [10:34] The blueprints Chelsea uses to create live videos with people.
- [15:09] Practical things real estate agents can do to build trustworthiness.
- [24:05] A preview of the next episode (part 2)
- [24:38] What makes Chelsea want to be a camera-first leader?
- [28:33] The future Facebook plans for more and more video.
Resources & Links mentioned in this episode
Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ
Text “OJ Notes” to “44222”
Chelsea Peitz Snapcode –
Chelsea Peitz on Facebook
Episode 61 with Dustin
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by Neil Mathweg | Aug 15, 2016 | Podcast
Instagram VS Snapchat – it’s shaping up to be the dual of the century!
OK, maybe not quite that big – but it is making some noise out there in the social media corridors of power that span the internet. The younger set tends to like SnapChat and is loudly saying it’s still the best. But many who have enjoyed the slick look and feel of Instagram are convinced that Instagram’s new “stories” function is going to put the final nail in the coffin of SnapChat. As you might have guessed, I have an opinion about this – and I’m going to share it with you on this episode.
Instagram stories: Is it the death of Snapchat?
Some people say that Instagram just struck the death blow to my old friend SnapChat but I’m not buying it. I mean come on! Couldn’t they come up with something better than to outright copy what SnapChat was already doing? I get it – similar features are a good thing but identical features? Really? But all that aside I think there are some pretty stark differences between the two platforms still and they are differences that make me lean toward SnapChat all the more. Want to hear what they are? I’m telling all – on this episode.
Real, Raw, and Down to Earth. That’s what I like about SnapChat.
Though I was bothered a little (OK, a lot) by the Instagram VS SnapChat talk when Instagram’s “stories” feature first came out, I’ve settled down a bit and now feel that my old friend SnapChat is in no danger at all. That’s because SnapChat is a way to interact that is much more real and raw. It’s people talking to people – much more of a messenger app than anything else. Instagram… well, that’s another thing altogether. It’s fancy, smooth, slick, and professional and I don’t think people are going to use it the same way they use SnapChat. That’s my opinion – and I’ve got more to say about it on this episode so please, come listen!
But a company account on Instagram just might be a cool thing.
It’s come to my attention that I could easily get all the agents in my office on the same Instagram account – and that could be pretty cool. With all of my agents sharing, posting to the new Instagram stories feature, highlighting the culture and feeling of our team – that could be a great way to get more content out there about why we are different than your normal real estate office. And I think that all of my agents would be more prone to use Instagram over SnapChat too. What do you think? Is it a cool idea? Let me know – and listen to the rest of the stuff I’ve got to say on this episode.
In a couple of weeks I’d love to answer your questions? Got any?
Every tenth episode of The Onion juice podcast I have decided to open up the juice bar. That’s my attempt at answering any questions or addressing any scenarios that you, the listeners, send it. If you have something you would like to run by me I’m happy to provide feedback or give you my perspective on what it is you’re facing or how I would handle your situation. Please send me your questions or comments and I would love to address them on the 50th episode, coming up in just a few weeks.
Outline of this great episode
- [0:24] What the Onion Juice podcast is all about.
- [1:47] Instagram Stories: and why it drove me nuts!
- [4:23] The history and chronology of SnapChat – and why I don’t see Instagram living up to it.
- [7:26] If you need some input from me, I’d love to hear from you and respond on every 10th episode (50 is coming up!).
- [8:46] After I settled down I was glad Instagram made this move.
- [12:10] The power of Snapchat that many people simply don’t get.
- [14:31] Could we create a company page with Instagram?
- [17:30] I’d LOVE to hear from you about this topic. What do you think?
Resources & Links mentioned in this episode
Our sponsor: www.KnightBarry.com
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by Neil Mathweg | Nov 23, 2015 | Podcast
WELCOME BACK to this episode of Onion Juice, I’m so happy you’re here. As you probably know by now, or maybe you don’t, my name is Neil Mathweg and I am here to help you figure out how to move your real estate business into the digital age, to take advantage of the technology that is available to move your business forward. On this episode I’m talking about Instagram, the image and interaction platform that can help you make real connections with real people to move your real estate business forward. Find out how I suggest you approach the platform on this episode of Onion Juice.
Why you’re probably using Instagram all wrong.
Instagram is a new way of relating to other people through social media. It’s primarily image based, and it is all about interaction and connections. That means posting pictures of your latest listing is probably not the best way to connect with people. They need to know, like, and trust you, before they will buy from you. That only happens through engagement and interaction. On this episode of Onion Juice I’m going to give you some great creative ideas to help you engage in real and meaningful ways with people who are on the Instagram platform. You’ll learn how to find them, how to interact with him, and most importantly, how to present yourself in a way that they grow to trust you.
How I helped a brewery use Instagram to market their business.
On this episode I tell the quick story of how I helped a local brewery in my city of Madison, Wisconsin, use Instagram to reach out to people in the area who are looking for the kind of entertainment and relaxation they provide. It’s a great example of the approach you need to take when connecting with people on Instagram, and if you are a real estate agent, you really need to know this. Be sure you set aside the time to listen to this one. You won’t regret it.
What is it you are passionate about? Use Instagram to connect with others who are passionate about it too!
Say you are passionate about stamp collecting. Surely there are many other people in your local area who are passionate about stamp collecting also. Search Instagram for the hashtag “stamp collecting,” and begin interacting with those people, dial it in even further by searching for that same hashtag along with the hashtag for your local city. You might be surprised how many people are already talking about and posting about your particular hobby. As you interact with them, they will discover that you are a real estate agent. When the time comes for them to purchase a home or sell a home, guess who will be top of mind for them? Find out more tips like this on this episode of the podcast.
For the next 20 days, I challenge you to comment on 20 Instagram posts per day.
By doing so, you are going to begin the interactions that will lead to relationships. Those relationships, in time, will lead to some client relationships, which is what you’re after in the first place. Is a long game, and one that takes discipline and determination, but the fun of being social on social media will make it all worthwhile. You can find out my entire strategy to Instagram engagement for real estate agents on this episode of Onion Juice
Outline of this great episode
- [0:24] Welcome to the episode about Instagram!
- [0:43] The power of engaging with real people on Instagram.
- [1:15] How I helped a local brewery do some marketing with Instagram.
- [2:30] How AJ Bomber’s used Twitter to reach out to people.
- [4:00] Creative ideas for reaching out to people through Instagram.
- [6:50] The disadvantages for Real Estate Agents.
- [8:01] Using areas of passion others are using to connect and engage.
- [9:10] The long game and the home run you could hit.
- [12:00] A 20 comments-a-day challenge for you.
- [13:31] How to connect with me about how YOU use Instagram.
- [14:20] How you can get my free gift!
Resources & Links mentioned in this episode
AJ Bomber’s Restaurant in Madison, WI
InstaBiz Marketing
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Live video is everywhere. Snapchat. Instagram. Facebook. Youtube. You can find a live streaming video option in almost every social media app. Why is this important for you? Because video is the way that most connections and even business marketing will be done in the future. Even the powers that be at Facebook say so. You can hear what Facebook and the other platforms are planning AND MORE IMPORTANTLY what you should be doing to make the most of the trend so you are not left behind by listening to this episode of The Onion Juice podcast!
