by Neil Mathweg | Jan 9, 2017 | Podcast
It’s time to take a deep-dive. Do you have your oxygen tank? I’ve talked a lot about attracting business instead of chasing it on this podcast, but I realized that I haven’t gone deeply enough into the subject to tell you exactly what it might look like. So that’s what this episode is – my attraction marketing deep-dive where I’m going to tell you what attraction marketing is, why it’s much more effective than the old style marketing we’re used to, and how you can do it in a variety of ways. It’s an episode worth hearing so make sure you take the time.
Attraction marketing is a counterintuitive concept, but it really works. Really.
I was thinking this last week about the old-time television show or movie where the Mom puts her fresh-baked pie on the window sill to cool. The aroma of the delicious pie wafts through the neighborhood and the woman’s next door neighbor smells the pie and comes looking for it. With eyes bulging wide and mouth watering, he eats the entire pie right there at the window! When you think about marketing you need to be thinking about attracting people, just like the smell of that pie attracted the neighbor to the window. You’ve got to do things differently, in ways that draw people to you. That means the old-style “come look at my thing” type of marketing is out. On this episode, I’m going to give you quite a few examples of what attraction marketing could look like for you.
When you are vulnerable, people can relate to you. When you are perfect, they can’t.
I’ve done so many Snapchat videos with my hair messed up or my kids yelling in the background that I’ve lost count. I’m willing to put out videos like that even when circumstances are not ideal simply because I believe that people appreciate that I’m not afraid to let them see my real life, screaming kids and all. Vulnerability endears people to you. It enables them to believe that you are an everyday person just like them. And that attracts potential customers. On this episode, I tell the story about the time when I tripped on my shoelace when I was walking down the sidewalk with some buyers and the impact that story had in attracting even more clients. It’s a lesson in vulnerability that I hope you’ll take the time to hear.
Your art is the glue between you and your audience.
You probably don’t think of yourself as an artist. Not many people do. But I’m convinced that every one of us has art inside. What IS art? It’s nothing more than the expression of who you are in some visual, audio, or other way. And when you let the real you come out, in whatever way you choose, people will be attracted to that real-life person. That’s what you’ve got to do these days if you want to draw people to you instead of having to go chase them. Find out more as I take you on an attraction marketing deep-dive, on this episode.
Here are some ideas for how you can creatively attract new business.
If you’re drawing a blank when it comes to ideas that will attract new business, you are in luck! On this episode of The Onion Juice podcast, I list 20 or more ways that you could creatively put out your marketing message in forms that attract people instead of repelling them. Honestly, this stuff works and you won’t believe it until you try it. So grab a pencil and some paper and get ready to write down these great ideas so that you can sort through them, narrow down the options to ones that fit you, and then get to work attracting clients!
Outline of this great episode
- [0:23] My intro to this episode and invitation to you to submit your questions.
- [4:01] What is attraction marketing?
- [4:50] The Cheese and Whiskers concept.
- [7:03] How you can follow Gary V’s idea and document your day.
- [11:19] The power of being vulnerable – and my story of being vulnerable.
- [17:42] Tripping on my shoelace when I was with some buyers.
- [20:02] The significance of sharing and documenting as you go.
- [21:58] How it will help you to be an artist.
- [28:06] Champion a cause publically in your community.
- [
Resources & Links mentioned in this episode
Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ
NeilMathweg(at)gmail.com
BOOK: Jab, Jab, Jab, Right Hook
BOOK: Getting Naked
www.NeilMathweg.com
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by Neil Mathweg | Dec 26, 2016 | Podcast
Every business person wants to know how to attract new customers, right? It’s how you make your living – serving more and more people really, really well. But I became aware of something lately that boggled my mind – and I want to talk to you about on this episode of The Onion Juice podcast. Here it is: Some people do NOT want to use social media to attract their customers. They don’t feel it fits their personality and style to use it. Wow. That blows my mind. But I think I get it. So on this episode, I’m going to give you some examples you can use to attract new customers WITHOUT using social media. Man, I can’t believe I’m even saying that!
You are like a bear standing at the top of a waterfall, waiting to catch a salmon.
You’ve probably seen the documentaries on TV where the gigantic grizzly bear is standing at the top of a waterfall while the salmon are trying to get upstream. The bear stands there in the rushing water – watching, waiting, timing it just right – so it can snatch a fish out of the air as it leaps up the waterfall. Notice something about that picture. The bear does NOT stand at the side of the river where it would be hard to snatch the fish, it stands in the middle of the rushing stream, where the fish MUST leap up the waterfall. You have GOT to be just like that bear. You have GOT to put yourself in the path of opportunity by showing up where your customers will naturally be. On this episode, I’m going to reveal some of those places and challenge you to get busy creatively strategizing where your ideal customers might already be hanging out – and brainstorm ways you can show up there.
Do you know where your customers are? What are you doing to be there?
One of the most important ways to attract new customers is to show up with expert help, advice, and tips in the places they already are. So… can you think of places that people in need of real estate services like yours might hang out? Maybe the local Chamber of Commerce or their website? Maybe on the phone with local moving companies? Maybe in line at the local DMV or other companies they’d have to do business with to make a move to your area happen? Start putting yourself in their shoes to remind yourself what a person would have to do in order to move to your city. Are there ways you can show up in those places? On this episode, I’m going to share some ideas I have for how you can take advantage of the natural places new real estate customers might be already, so be sure you listen.
Do you have a “Top 25” list for your local area? Here’s why you MUST – and how to use it.
I want you to think for a second about the community you live in. There are shops, businesses, service professionals, utility companies, and more that serve the people who move into your area. Ask yourself this: “Who are the TOP service providers and companies in my area?” Do you know? If you don’t – that’s your first problem. You need to find out who the A-players are. Next – you need to associate yourself with them. Give them a call. Invite them to lunch (you’re buying). And don’t make the HUGE MISTAKE of asking them to refer business to you. Ask them how YOU can help THEM get more business. Ask them for creative ways that YOU can make their job easier. You’ll find something amazing happens when you do this with the top 25 professionals in your area. Can you guess what it is? Find out on this episode.
You don’t have to be online to attract new customers… but it helps.
On this episode of The Onion Juice podcast, I’m trying to help those of you who don’t see yourselves using social media to attract new customers. As you’ll find out from listening there ARE some amazing and truly effective things you can do to make that happen. BUT – I’m also going to make the case for why you HAVE TO figure out a way that you can use social media to meet and serve your potential customers that fits your personality and gifts. And I’m going to tell you a story of how a friend of mine began to open his mind and heart to the way he could use social media – and the difference it’s making in his business. Please – listen to this episode to increase your business. I know it will work for you if you’re willing to grow. Come on – kill the fear and try something new!
Outline of this great episode
- [0:28] My welcome to you and introduction of this podcast – and the weird name. 😉
- [3:10] Why you need to be where your customers are.
- [6:07] Why Facebook is a dream come true for me as a real estate agent.
- [9:44] You’ve got to discover where your customers hang out.
- [12:53] How you can attract customers without using social media.
- [14:35] Build your own “Top 25” people.
- [17:18] Discover and attend network events.
- [18:35] My friend who is a children’s musician – and his story as an example.
- [23:10] How you can become part of the OJ Facebook group.
Resources & Links mentioned in this episode
Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ (get $100 off)
Text “OJ notes” to “44222” to get the show notes of this episode!
Text “OJ group” to “44222” to get info about the Onion Juice Facebook group
www.SearchSaltLake.com – Dustin’s site
Duke Otherwise website – and on Facebook
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by Neil Mathweg | Dec 19, 2016 | Podcast
I’m so excited to bring you another of our “camera first” conversations on this episode of The Onion Juice podcast. I started this topic on last week’s show by having a conversation I had with my friend Chelsea Peitz and she had so much goodness to share with you about how to use the camera in your pocket I decided that we needed to talk about this topic a bit more. So in this episode, Chelsea is back to give you some great strategies and tips that you can use to put your camera first marketing strategy into practice. It’s not hard. But not everyone will do it. I dare you… NO, I double dog dare you to try out some of her suggestions!
You need to build a camera first strategy because everybody has one these days!
At a recent conference with 500 people in attendance the speaker wanted to make the point of how prevalent the smartphone is. He asked the audience to raise their hands if they DID NOT have a smartphone on them at that moment. NOBODY RAISED THEIR HAND. It’s proof that everybody has a movie studio in their pockets – and that means YOU now have the tools not only to create quality video but to engage with people live in real time, building your reputation and your brand. On this episode, my friend Chelsea is going to give you 7 reasons why you should switch to what she’s calling a camera first strategy for building your business. You’ll want to hear this one!
Less and less people are watching video that doesn’t talk back. Here’s why.
One of the things Chelsea mentioned in my conversation with her about the prevalence of video on social media is that she’s finding it less and less enjoyable to watch video that doesn’t talk back to her. That means TV and movies! She pointed out how much fun it is to interact with other people via streaming video on Facebook LIVE, Snapchat, Periscope, and other platforms – and how Apple TV and other platforms are now carrying those streams as well. It’s another way that you can use that tech in your pocket to build an audience and make a difference. Find out what Chelsea suggests to get started, on this episode of The Onion Juice podcast.
Live video makes it possible for YOU to compete with the big boys.
It used to be that if you wanted to get a video message in front of people who might be interested in what you have to offer you’d have to pay big bucks to get a video company or TV station to get your message out for you. But those days are over. One of the most powerful points on this episode is that now you, – yes, little old YOU – can compete with the big brands simply by putting live video on social media channels like Facebook and YouTube. You can do it inexpensively and effectively with a small little bit of practice and planning. My friend Chelsea is back on the show to help you think it through and get your plan of action developed. You can hear it all on this episode.
Live video is weighted favorably by Facebook. That means you can use it to get noticed now!
Many people don’t realize this but Facebook has revealed that it is causing live video to appear more highly in news feeds than anything else. That means if you want your following, friends, Facebook pals and others to see your stuff – video is the way to go. You’ll have many more eyes on what you have to say if you say it with video. There’s no telling how long this will be the case so it’s important that you get on board now and start building that audience. And what do you do once you have them? My friend Chelsea and I kick that one around quite a bit in this episode so make sure you listen in to the conversation!
Outline of this great episode
- [0:30] My introduction to this episode and my guest Chelsea.
- [5:00] A camera helps people experience things with you.
- [9:18] Live video is an area where you can compete with the big boys.
- [11:05] If you want free organic reach, live video gives it to you right now.
- [16:34] Everybody loves video. It’s real!
- [20:10] Video helps make connections like real life.
- [27:17] Tip #1: Add some subtitles for your Facebook videos.
- [28:49] Tip #2: Think of live video as your own TV channel (schedule things).
- [31:15] Tip #3: Do a contest or make a networking opportunity to engage people.
- [32:29] Tip #4: Make eye contact with the people who are watching you.
- [34:15] Tip #5: Share out your content to other platforms.
- [36:48] Tip #6: How could you do some interviews? Use a 3rd part app.
Resources & Links mentioned in this episode
Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ
The first part of this conversation – Episode 65
Chelsea Peitz on Facebook
www.SearchSaltLake.com – Dustin’s site
www.Rev.com – transcription service
www.Huzza.io or www.WireCast.com – 3rd party services to do live interviews
Text “OJ Notes” to “44222” for the show notes to this episode
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by Neil Mathweg | Nov 14, 2016 | Podcast
If you don’t know what attraction marketing is, you need to learn it yesterday! It’s a newer term that refers to a strategy that entices your ideal customers to come to you, asking you to take their business rather than you chasing them down, begging them to give you business. It really is that simple – at least in theory. Exactly HOW to apply attraction marketing isn’t all that simple, but when it’s done right it’s a gold mine! My friend Dustin is quickly becoming my go-to guy when it comes to learning new ways to practice this powerful attractional approach, so I thought I’d have him on the podcast (again) to unpack the goods when it comes to building a killer, attractional agent website.
When you chase your customers they tend to run away from you. So, STOP IT!
The old style of marketing was to blanket a neighborhood, city, or region with your fliers, ads, and radio spots. The idea was that if you put your face in front of enough people they can’t help but know who you are. I get that kind of approach but the problem is that the world we live in has changed. People have become more jaded and cynical when it comes to a business person trying to sell them something, so they don’t pay attention to those ads like they used to. So instead of chasing down your ideal customers in that way, why not attract them by providing incredible value to them up front? On this episode of The Onion Juice Podcast, my friend Dustin is with me to unpack how attractional marketing has been working for him through his website – Search Salt Lake. It’s a great example of providing very real and powerful resources to the exact people you want to serve. You’ll learn a lot from Dustin’s example and enthusiasm on this episode.
You need to get good at something worth getting good at.
That’s what my friend Dustin says – and I agree with him. And in this day and age, something that you definitely need to get good at is attraction marketing. On this episode, Dustin and I dismantle the old ideas of what makes a great real estate agent website and show you why you need to consider your website to be more than an online billboard. It’s much more than that if you will dedicate yourself to becoming the best in your city at providing value to your ideal customers THROUGH your website. Find out exactly what we mean by that on this episode.
Attraction marketing means providing great resources to those you want to serve.
Imagine that you were considering a move to my city, Madison, Wisconsin. Maybe your company is moving you, or you decide to come enjoy the tropical breezes Madison is famous for (cough, cough). What types of things might you search on Google to find out if Madison is indeed the place for you? Those exact phrases are the ones I need to research so that I can come onto your radar screen as a resource for your move to Madison. And it’s not even about real estate yet because if I can help you find out about setting up your utilities, or what the academics of the local school systems are like, I’m able to show you upfront how much help I can be to you – which attracts you to me when it comes to finding a home. Do you get it? Attraction marketing means that I give you great resources in order to prove my worth to you. Find out how you can apply the same approach to your business, on this episode.
The most successful articles on your website may not be real estate related.
Of course, you can write articles to post on your website that cover important and needed real estate topics. You’re the expert on real estate in your city so you definitely should provide those kinds of resources. But what about the other important things that people moving to or living in your city need to know? What might happen if you provide the answers to those questions in addition to providing real estate advice? You’ll not only be seen as the local real estate go-to gal (or guy), you’ll also be seen as a great human being who is eager to help anybody whether it benefits you or not. That’s the kind of person everybody wants to work with, right? This episode is so full of great information about how you can build an attraction marketing model in your real estate business that I can hardly contain myself. You’ve got to hear it.
Outline of this great episode
- [0:44] Why I’m super stoked for you to hear this episode about websites, with my friend Dustin.
- [4:37] Why Dustin is a great example of what blogging can do for you.
- [6:20] How Dustin got started in Real Estate and got the idea to start attraction marketing.
- [9:25] Why you get what you pay for when it comes to websites.
- [12:12] What Dustin loves about his Easy Agent Pro website.
- [15:10] The importance of landing pages inside the platform.
- [18:05] The Moving to Salt Lake City blog post and Dustin’s strategy behind it.
- [21:16] How Dustin used Facebook ads to target marketing to those moving to Salt Lake.
- [24:49] A basic understanding of keywords and how they work – and how Dustin researches them.
- [32:10] Dustin’s strategy for finding topics and writing articles.
- [38:55] The biggest mistakes agents are making with their websites.
Resources & Links mentioned in this episode
Our sponsor: www.KnightBarry.com
Dustin’s site: www.SearchSaltLake.com
Easy Agent Pro (the website company Dustin uses)
Yoast SEO Plugin
Text “OJ Notes” to “44222” to get the show notes for this episode
LeadPages
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by Neil Mathweg | Sep 19, 2016 | Podcast
Social media can be used in thousands of ways for thousands of business niches. But today I’ve got THE guy on who can help us understand the best ways to use social media for Realtors. Michael Meier is a broker/owner in New York City. NEW YORK CITY, JUICERS! He’s doing business in the Big Apple and making it happen in ways most of us can’t even imagine. He’s doing it by using social media to attract people to his real estate business. On this episode, I chat with Michael about all things social media and we spend a lot of time talking about how he uses Facebook Live and Snapchat to build a community that brings in business. It’s time for you to take your game higher, with Michael Meier (on fire).
Social media for realtors is not about pushing your listings.
You have inventory you need to move. I get that. But if you’re using social media to shout about the cool houses you have for sale and not building a community, you’re like the guy in the ring toss booth at the carnival who yells at every passerby. You’re irritating and obnoxious and most people are going to walk right by pretending they didn’t hear you. That’s not what you want. Today’s show is going to tweak your thinking about what it means to use social media to fuel your real estate business, and my friend Michael Meier (who I met through social media, by the way) is here to do the tweaking (No, not twerking. You don’t want to see Michael twerking).
Michael’s Snap-U-Cation episodes are a great example of what can be done.
My friend Michael Meier is killing it in his New York City real estate business. A big part of how he does it is by leveraging the power of online video to build a community that sees him as an expert in New York real estate. He does these segments on Snapchat he calls “Snap-U-Cation.” It’s education about real estate concepts that he presents in 5 snaps or less. That’s pretty short – but it’s also pretty powerful because people are able to get the concepts quickly and in an entertaining way. I’m telling you if you’ll take the time to learn from this guy you won’t be sorry you listened.
How to pivot from chasing clients to attracting them.
Michael Meier (my guest on this episode) admits that when you first get started as a realtor you need to do some chasing. You’ll need to build a network, insert yourself into the relationships and communities that already exist, and get some attention for yourself. But once you’ve got a base built it’s time to ramp up social media to become more effective at attracting clients. The people you’ve chased who are now in your network should (and often will) become some of the primary people who begin pushing you out to other people – through shares, likes, and comments on the content you’re sharing. You can hear how Michael suggests new agents make that pivot and turn up their social media game, on this episode of The Onion Juice Podcast.
Snapchat has helped Michael recruit, refer, and reel in new business.
When you don’t think of social media as a vehicle for blasting out every new listing and sales record and start thinking of it as a place to build community, amazing things begin to happen. Michael has been leveraging Snapchat to build a community centered around the topic of real estate in New York City and through it, he’s benefitted in some great ways. He’s found new agents for his office. He’s gotten referrals from Realtors in different parts of the country. He’s actually sold homes over Snapchat – and lots more. Get outside the box of your own thinking about social media by hearing how Michael does it, on this episode.
Outline of this great episode
- [0:32] My introduction to this episode – and my thanks to you!
- [3:50] Who is Michael Meier? (my guest today).
- [7:05] How I met Michael and why I like what he’s doing on Facebook LIVE.
- [8:19] The 3 one minute videos Michael has new agents create immediately.
- [9:56] The temptation to wait until everything is perfect to make yourself known.
- [11:46] How Michael chases clients initially but transitions to client attraction.
- [16:44] What Snapchat has done for MIchael’s business and brand (and why you should be using it).
- [21:28] Why more real estate agents need to get onto Snapchat now.
- [26:14] What is Michael’s Snap-U-Cation?
- [29:30] Effective ways Michael has seen agents use social media.
- [34:25] Why the biggest barrier you have to doing video is yourself.
- [36:45] Michael’s encouragement to agents who are not yet on the social media bandwagon.
Resources & Links mentioned in this episode
Our sponsor: www.KnightBarry.com
Follow Michael on Facebook and Snapchat
Follow Neil on:
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Facebook
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Leave a rating and review on iTunes
It’s time to take a deep-dive. Do you have your oxygen tank? I’ve talked a lot about attracting business instead of chasing it on this podcast, but I realized that I haven’t gone deeply enough into the subject to tell you exactly what it might look like. So that’s what this episode is – my attraction marketing deep-dive where I’m going to tell you what attraction marketing is, why it’s much more effective than the old style marketing we’re used to, and how you can do it in a variety of ways. It’s an episode worth hearing so make sure you take the time.
