by Neil Mathweg | Aug 29, 2016 | Podcast
THIS is the real estate podcast where you can get your questions answered! It doesn’t matter if you are an experienced agent or brand new to the real estate game. I’m a real estate coach and mentor and manage a very busy and profitable real estate office. And I take a little different approach to things than most people. This episode of the podcast is aimed at answering your questions – anything you want to ask! So listen in to hear these 7 incredible questions answered and find out how you can ask your questions for the next Q&A Juice Bar episode!
As a new agent, how can I best prepare for the lean winter months in the real estate industry?
In many parts of the country, the winter is traditionally a slow time for real estate. I get that. I live in Madison, WI for crying out loud! Winter can seem like forever. But I don’t think you should allow yourself to settle into the “winter is slow” mentality. Instead, take Thanksgiving as a cue that you should ramp up your game even more. On this episode of the podcast, I’m going to tell every agent exactly what I’d do if I suspect a slow winter to KEEP IT from becoming a self-fulfilling prophecy.
I’ve just set up my first real estate Facebook page. What should I post on it?
You know that I love Facebook. Heck, I love all social media for that matter. So I’m happy when I hear of agents like the one who sent in this question who have set up their first real estate related Facebook page. And she’s got a good question about it: What should I post? You know that I’m not one to shy away from sharing my opinion about social media so I’ve got quite a few suggestions for this gal about what she can share on her Facebook page – and one of them is a consistent, pure gold idea. Can you guess what it is?
What is the difference between the agents who make it and those who don’t?
I hate, Hate, HATE to see new real estate agents quit the business – especially when they haven’t been given a chance by poor mentoring or bad advice by other agents. That’s a big reason Is tarted this real estate podcast – I want to help you become successful. A listener asked me what I see as being the difference between the agents who succeed in the real estate business and those who wash out. You may not like my answers but I’m going to shoot straight with you on this one. I want you to know exactly what you need to do in order to be successful – so I’m going to give you my honest opinion.
I need help writing my realtor bio. What suggestions do you have?
If you haven’t heard my opinion about why your story is so vitally important to your career as a real estate agent you need to go back to episode 24 to hear it. It’s a must. But beyond that, in this episode, I cover three approaches you could take to craft your story: the reluctant hero – the hometown boy makes good – and the Us VS Them scenario. If those sound a bit mysterious to you then you’ve got to listen to this episode. It will all make sense – I promise!
Outline of this great episode
- [0:01] My preview of what is going to be on this Q&A episode.
- [2:24] Why the Onion Juice?
- [5:07] QUESTION ONE: How can agents prepare for the slow times over the winter months?
- [7:58] QUESTION TWO: I need more help in the office but need more leads to justify it. What should I do?
- [13:37] QUESTION THREE: I’ve just set up my first Facebook page but am not sure how to come up with enough content.
- [17:11] QUESTION FOUR: The difference between agents who make it and those who don’t.
- [21:34] QUESTION FIVE: How do you do your 1 minute market report?
- [26:15] QUESTION SIX: I’m struggling with writing my real estate bio. Any tips?
- [28:23] QUESTION SEVEN: How do you learn how to podcast?
Resources & Links mentioned in this episode
Text “OJ notes” to “44222” to get all of my show notes.
Our sponsor: www.KnightBarry.com
www.Facebook.com/NeilMathweg – Monday Morning Trivia
ProQuest
www.CityBlast.com
www.NeilMathweg.com
John Lee Dumas
Carey’s podcast production and show notes service mentioned – www.PodcastFastTrack.com
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by Neil Mathweg | Aug 22, 2016 | Podcast
If you can figure out this relationship marketing thing, you’ll win in the long run.
That’s because people buy from and work with people – not companies or experts. Of course, there are exceptions to that statement but overall people will work with the person they trust. So if you spend your time building relationships through the WAY you market you’re going to find people coming to you when it’s time for them to buy or sell a home. On this episode, I’m walking you through how I see this relational marketing thing working today. I hope you’ll take the time to listen.
We real estate agents only have two things we can market: our properties and ourselves.
I for one will market myself first every time. It’s not because I’m an egotist and think I’m the bomb, it’s because I want to get to know people and build relationships that last. I firmly believe that people will use me as an agent when I attract them – and I’ll attract them when they are able to get to know me – and start to like me – and want to connect with me socially. When I’m their friend it’s much easier to become their agent when the time to buy or sell comes. I believe it… and I feel like I’ve proved it over and over in my career. On this episode I’m going to give you some tips on how you can market yourself most of all.
Keep your inspirational quotes to yourself and get real with me brother!
I’m noticing a lot lately that agents are trying to position themselves as experts – posting lots of quotes and pithy sayings on social media. I guess that’s OK except that I don’t think it’s really what we need to be going for. You need to let people see the real you, the guy who lives a normal life like they do. They don’t need your inspirational quotes, they need your real life interaction. That’s how they’re going to get to know, like, and trust you – and THAT is the basis for every business transaction. I’m waxing philosophical about the issue of relationship marketing on this episode – and that’s just a taste.
A great way to build a common bond and attract people is to express passion about your city.
In case you haven’t noticed I really love Madison, Wisconsin. It’s my town, my place, my home – and I’ll talk about Madison to anyone who will listen. In some ways my passion for my town has made me a “go to” guy when it comes to people seeking advice about what to do, where to go, places to experience, etc. in Madison. And when they want to buy or sell a home in Madison, guest who they think of. Not you – me. 🙂 I want you to be able to do the same thing in your town and I’m going to show you how on this episode.
What’s on your mind? I need to know for the next episode.
Every 10 episodes I do what I call “The Juice Bar” – an episode where I respond to questions or comments that listeners have left for me. Next episode is the big 5-0 and I need a few more questions to fill up the hopper. Have you got something on your mind when it comes to this relational marketing stuff, social media, or attraction instead of chasing? I’d love to interact with your thoughts on the next episodes. Would you mind sharing them with me? Take a listen to learn how you can let me know what you’d like me to address next week.
Outline of this great episode
- [1:20] The method behind the madness of the Onion Juice podcast.
- [4:40] The dollar shave club proves that marketing wins.
- [10:40] We have two things we can market: ourselves or our homes.
- [13:52] Content that makes you more real to your followers attracts people.
- [16:51] Why being passionate about your city is a winner.
- [20:42] How you can connect with me – and send me your questions for the next episode.
Resources & Links mentioned in this episode
Our sponsor: www.KnightBarry.com
Dollar Shave Club
Ask me your questions for episode #50! – The Juice Bar!
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by Neil Mathweg | Dec 14, 2015 | Podcast
Onion Juice Podcast episode 13 now available. Marketing: cheese and Whiskers
We’ve all felt the uncomfortable pressure of an unwanted marketing pitch, right? The pushy used car salesman, the vacuum cleaner guy at your front door, the people in the mall who want you to take their survey, the telemarketer who didn’t seem to hear you say, “no” the first time. It’s awkward – and you don’t want to be the one putting on that kind of pressure. But sadly many of us think of marketing and sales in that vein, and I’m here to tell you that it doesn’t have to be that way at all. In fact, marketing can truly be fun. Stick around for this episode of the Onion Juice real estate podcast and learn how marketing can be different.
I’m getting kind of addicted to marketing these days.
It may sound kind of strange to say it that way, but I’m discovering that marketing in the modern age can actually be fun. That’s because I’m stepping into the online space and using media and digital platforms to connect with people in personal, relevant ways that actually make meaningful connections that lead to relationships. And those relationships are what is leading to the clients and sales I’m looking for. You can hear how my perspective about real estate marketing has changed on this episode of Onion Juice.
The Cheese and Whiskers concept of marketing.
It’s been said that the average consumer is like a mouse when it comes to the way they respond to marketing. A mouse spends all day either looking for cheese or running from whiskers (attached to a cat, of course). In the marketing world, value is the cheese and a pushy sales pitch is the whiskers. As long as you’re providing value, people are going to be attracted to you and the message you have to share. But when you begin putting on the pressure to buy, they’re going to run away. I’ve got some thoughts about how this can apply to your real estate business, so be sure you take the time to listen.
Why your home marketing should have a different plan than your personal marketing.
Every Real Estate Agent knows that you’re not just selling homes, you’re selling yourself as well. People will work with you when they know, like, and trust you – and it takes time to build that sort of relationship with people. So you’ve got to be marketing yourself just as much as you’ve got to be marketing your homes (maybe even more). But don’t mix the two together. Each of them has very different goals and different ways to accomplish those goals. Listen in as I walk you through the difference and give you some examples of how to do each effectively.
A new kind of marketing for real estate that sounds like a personal ad.
Have you ever read a dating profile? They’re written in a way that draws you in because they reveal aspects of a personality. I believe that every home has a personality and as a result I’ve done some experimentation with writing up my property ads along the lines of a personals advertisement. On this episode of Onion Juice I read one of my “personals” ads for a house to show you how you can add some creativity and zest to your marketing to make your descriptions stand out from the crowd, so don’t miss it.
Do you know what your prospects really want or need?
If you don’t, how are you going to give it to them? It’s essential that you get in touch with your market to find out what are the “in demand” things your potential clients want and need. You’ve got to be able to directly address their desires, needs, and pains so that you can rise to the top as the one who can solve their problems and get them what they want. If you don’t, you’ll wind up taking everyone’s leftovers, which may be the very people who are the hardest to work with and least likely to follow through with a transaction. You can hear my take on this issue on this episode of Onion Juice.
Outline of this great episode
- [0:24] My introduction of this episode.
- [0:40] Why I’m addicted to marketing these days.
- [2:54] How to market yourself in a compelling way: the cheese and whiskers.
- [7:36] Marketing homes should have a separate marketing plan than your personal marketing.
- [8:22] An example of my “personals” type of home marketing – adding a touch of humor.
- [12:20] Why you have to know what your prospects want – and need to give it to them.
- [13:10] I’d love to connect with you, so please reach out.
Resources & Links mentioned in this episode
www.OnionJuicePodcast.com
Leave a rating and review on iTunes
THIS is the real estate podcast where you can get your questions answered! It doesn’t matter if you are an experienced agent or brand new to the real estate game. I’m a real estate coach and mentor and manage a very busy and profitable real estate office. And I take a little different approach to things than most people. This episode of the podcast is aimed at answering your questions – anything you want to ask! So listen in to hear these 7 incredible questions answered and find out how you can ask your questions for the next Q&A Juice Bar episode!
