onion juice podcast - Agent Rise Coaching

How To Podcast And Publish It This Week with Carey Green – Episode 64

by Neil Mathweg | Dec 5, 2016 | Podcast

On last week’s episode, I told you how I got started podcasting and how it’s been a big part of my success thus far. I want you to know that you can do the same thing using a podcast. But I’m not the only one who thinks so. For this episode, I had the opportunity to get a “professional” from the podcasting world on the show to talk about why podcasting is accessible to anyone – yes, EVEN YOU! Carey Green is the founder, owner, and “Client Happiness” guy at Podcast Fast Track and he’s got a lot of encouraging news for you about why YOU CAN START A PODCAST THIS WEEK. And that’s no exaggeration.

Want to know how to podcast? Here’s how you can do it simply.

One of the things that I LOVE about this conversation with Carey Green is that he brings the technical things down to a level anybody can grasp, making it seem so simple that even a kid could do it. Wait, there actually ARE kids who are podcasting, so surely YOU can do it! From what Carey says in this conversation, you could get a good quality microphone for under $100, grab some free software (the software he actually uses to do his professional audio editing), and sign up for a $15 media hosting account, and your show could be on iTunes within days! And Carey is happy to walk you through every step of that process if you need someone to hold your hand (and it won’t cost you anything). What are you waiting for? Find out how you can connect with him on this episode.

Here’s how to get past the intimidation factor of podcasting.

What is it you imagine about starting a podcast of your own that brings fear to your heart? Here are some of the most common things I hear:

What would I talk about?
I don’t know how to do all the technical stuff!
I’m not a good public speaker!
I don’t have the money to spend on it right now.

But you know what? For most people – those are EXCUSES for not getting started. Hey, I just call it like I see it. You CAN do this and you CAN get started today. Carey Green and I address all of those issues on this episode so unless you want to be held accountable to taking some action on those podcast dreams you’ve been having, you’d better not listen to this episode of The Onion Juice.

What’s the real ROI of doing a regular podcast, really?

What would be the benefit of starting a podcast? It’s a very legitimate question so I’m glad you asked. 🙂 But before I give you the answers as I see them you need to understand that the return on investment you get may not come in the form you’re looking for. Many podcasters start out expecting that they are going to get a big-dollar sponsorship or great offer of some kind that’s related directly to their podcast. But it seldom works that way. What usually winds up happening is that the podcast positions you as THE GO-TO EXPERT in your niche in the minds of your listeners. That means when they need what you do (Real Estate), they naturally think of YOU. That’s an ROI that’s hard to track but one that can’t be denied. On this episode, you can hear how Carey Green has seen that kind of ROI happen for many of the 30+ clients he works with. Now there’s some social proof for you!

Here’s why most Real Estate Agents who start a podcast should NOT podcast about real estate.

It may seem like a natural thing for the topic of your podcast to be real estate. After all, you ARE a real estate agent and you DO sell real estate, right? But that’s not the way that I recommend you go about it. My guest today is a guy who works with 30+ clients and he agrees that your best approach may NOT be to talk about what you do. Instead, we both feel that if you center your podcast around an area of interest that you share in common with the ideal customers who live in your city, you’ll both be much better served. Carey Green from Podcast Fast Track unpacks how it looks and why it works that way on this episode, so I hope you take the time to listen.

Outline of this great episode

[0:24] My introduction to this follow up episode with Carey Green of Podcast Fast Track.
[2:27] Why I call it “The Onion Juice” and how you can benefit from drinking my OJ!
[6:15] How can you get past the intimidation of starting a podcast?
[8:01] It’s simpler than you think to get started.
[9:30] The best approach to writing your own show notes effectively.
[12:34] The best success stories from among Carey’s clients.
[13:54] How to build a following before you build a podcast.
[14:56] How often should you podcast? It depends… 🙂
[16:30] How can you truly bring value to your podcast?
[17:34] How to take advantage of a common area of interest to build your reputation.
[19:37] What’s the future of podcasting look like?
[21:07] How you can promote your podcast effectively.
[24:56] Carey’s advice to a person who’s skeptical about the ROI of starting a podcast.
[30:10] Why relationships are huge for starting any online venture.

Resources & Links mentioned in this episode

Our sponsor: www.KnightBarry.com

Easy Agent Pro websites (a new sponsor) www.EasyAgentPro.com/OJ – get your $100 discount

Last week’s episode about starting a podcast

www.PodcastFastTrack.com – Carey’s business website – you can find his podcast there as well.

Audacity software (it’s free)

Christy Harrison’s podcast – Food Psych Podcast

www.LiveBuildChange.com – The new project Carey mentioned that he’s working on.

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How to Start a Podcast for YOUR Own Media Company That Happens to Sell Real Estate – Episode 63

by Neil Mathweg | Nov 28, 2016 | Podcast

If you’ve ever wondered how to start a podcast – similar to what I’ve done with The Onion Juice Podcast – I’m going to answer your questions today. From what equipment and software you need, to costs, to planning and interviewing skills, to a whole lot more – I’m going to walk through everything I do from start to finish for an episode on this “behind the scenes” episode of the podcast. I’m also going to answer some specific questions listeners have sent to me. If you are at all interested in what a podcast can do for your business I want you to listen. You’ll be surprised at some of the things you can gain from putting out the great content through a podcast.

Why would a real estate agent want to start a podcast?

You may not see how a podcast could be an effective part of what you do as a real estate agent. Afterall, you make money by getting listings and selling homes, right? How does an audio rant every week help you do that? You have to look a bit outside the normal real estate box to get what I’m going to share with you on this episode. That’s because your podcast won’t be about getting listings or selling homes – at least not directly. But indirectly it will provide the contacts and relationships that enable you to achieve those things and more in the end. If those dots don’t connect for you yet, be sure you listen to this episode. I’m going to tell you EXACTLY how it works.

You can start a podcast of your own for less than $150 total cost.

If you’ve never done something before the ignorance level you have at the start can make it seem like it’s a formidable task to get going. But in the case of podcasting, it’s really not that difficult and it’s also not very expensive. With an inexpensive microphone, free software, and a computer you can be recording audio and uploading it to the internet for less than $150, all-in. That’s a very inexpensive way to get very personalized, specific content into the earbuds of your ideal prospects week after week after week. And with a little bit of organization, you can make sure you’re putting out great stuff that benefits the people you want to serve. Find out the exact things I’ve done to start and maintain my podcast on this episode of The Onion Juice.

One of the top reasons I think you SHOULD start a podcast.

There are lots of people out there who are loving Facebook LIVE. I get it. I love it too. But there are some significant reasons that if I had to make a choice between the two I’d stick with my podcast. First off, people can listen to a podcast anyplace. In their car, on the treadmill, walking their dog – there’s no limit to the ways your ideal customer can consume content you produce specifically for them during those “off moments” of the day when it’s impossible to consume a video (like Facebook LIVE). On this episode of the podcast I’m going to tell you a few more reasons why you should choose podcasting over Facebook LIVE sessions, so be sure you listen.

Nobody will listen to your podcast if they don’t know about it.

I’ve gotten lots of questions about what it takes to get a listenership for your podcast. It’s a very important question because you don’t want to be taking the time to record each week and have nobody listening. So be sure you understand this one thing – NOBODY IS GOING TO LISTEN IF THEY DON’T KNOW ABOUT YOUR SHOW. It’s entirely up to YOU to ensure that people find out about your show. But you don’t have to blast it out through interruption marketing. You can actually attract an audience just like you do in other ways I’ve taught on this show. Listen to this episode of The Onion Juice to find out how you can build your listenership.

Outline of this great episode

[0:33] My introduction to this behind the scenes episode.
[3:50] Why Easy Agent Pro is a new sponsor and how you can get $100 off!
[5:50] How I began a podcast in the first place.
[8:29] Why my topics and content for the show comes naturally.
[10:35] The transition I’ve made in how I prep for the show.
[11:25] The equipment and software I use.
[12:57] My workflow and recording flow.
[16:56] How we create show notes (I don’t do it myself).
[22:10] How do I receive the text messages?
[23:40] Questions submitted about podcasting – costs, process, etc.
[29:45] How local connections can help you build your listenership.
[31:36] The level of engagement you can get from a podcast audience.

Resources & Links mentioned in this episode

Our sponsor: www.KnightBarry.com

Easy Agent Pro websites (a new sponsor) www.EasyAgentPro.com/OJ – get your $100 discount

Text “OJ notes” to “44222” to get the show notes for this episode

Podcast Fast Track.com

Corel Draw or Canva

Tweet Deck

Clammr

Skype

Lead Pages (Lead digits functionality)

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How A Growth Mindset Can Explode Your Real Estate Career – Episode 62

by Neil Mathweg | Nov 21, 2016 | Podcast

Do you have a growth mindset? You may think you do but really don’t. We all come into life with a certain way of looking at the world. We have a certain perspective about whether or not we – as an individual – are able to change things, make things better, or get better ourselves. Some people get stuck in their pessimism, they see the obstacles or difficulties as being too large for them to overcome. People like that (and I hope I’m not talking about you) are not able to develop personally or grow as a businessman or businesswoman. They simply can’t. Not because they are unable, but because they THINK they are unable. This is not some stupid mind-trick or positive thinking schtick I’m talking about here, it’s reality. I hope you listen so you can learn how to do the hard but important work of assessing whether you have a growth mindset or a fixed mindset.

A fixed mindset is easy to come by. A growth mindset requires constant attention.

We all tend toward pessimism and discouragement. It’s part of the human condition. We see the negative things going on around us and naturally feel fear, doubt, insecurity, and resistance. We come by that kind of thinking easily and it can leave you feeling like (and believing) you are a victim with little power over your circumstances. But it’s a lie. You DO have the power to overcome the obstacles in your life. You’ve been CREATED with that ability. But it doesn’t come naturally, it’s something you have to develop and nurture. On this episode, I’m touching the tip of the iceberg about what it means to develop a growth oriented mindset, so if you want to start the long, hard, but totally rewarding journey of becoming a can-do/will-do person – and see your life change as a result – this episode is for you.

You know what might help you? You need to get good and angry!

There’s nothing that steams me more than seeing myself caving in – to something that I should have resisted and overcome. I hate feeling like a victim and I hate it, even more, when I give in to my own tendency toward LETTING myself be a victim. You know what helps me when that happens? I get angry. I get good and mad – not at myself but at the thing that is trying to conquer me. I view it as an enemy who’s coming to take my soul – and I go to war. That may sound a bit dramatic to you but it’s that kind of aggressive growth mindset that enables me to believe in myself more than I believe in the power of the problem I’m facing. It’s that kind of mindset that empowers me to be an overcomer even in the toughest situations. So let me ask you, when are you going to get angry enough that you start doing something about the way your life and real estate career are going, and make a change?

You are NOT a timid person. Really, you aren’t. So stop acting like it.

You may not be an extrovert but that doesn’t mean you have to be timid. Timidity is based in fear, it’s based on insecurity and lack of confidence. And while it’s true that each of us is on a journey and may fall at different places on the confidence continuum at any given time, none of us is designed to stay at the lower end of the scale. We are made to uniquely express and demonstrate who we’ve been created to be for the good of those around us – and to do it confidently. That’s why you need to start believing that the timidity you feel is a distorted picture of who you really are. It’s a feeling, not a fact and it’s time you stopped acting on it. It’s time you started conquering your world rather than allowing it to conquer you. This episode is all about becoming a conqueror. Are you ready for the challenge?

Excuse me, your mindset is showing.

Here’s an assignment for you. Take an hour out of your day and go to a mall or coffee shop. Grab yourself a drink, sit down, and watch people. Don’t just watch WHAT they are doing but watch HOW they are doing it. What you’ll find is that everyone you meet demonstrates their mindset through their demeanor and actions. You’ll see people who are confident, who believe that they are able to accomplish great things (these people have a growth mindset) and you’ll see people who are reserved, uncertain, and even lazy in the way they go through life (those are the ones who have more of a fixed mindset). Then you need to do one more thing. Go out to your car, get in, and look at yourself in the mirror. Out of those two types of people you observed, which are you? I’m chatting about fixed mindsets VS growth mindsets on this episode. I really believe that understanding this issue could explode your real estate business. Are you ready for it?

Outline of this great episode

[0:01] Fixed mindset VS growth mindset and why I might need to take back some things I’ve said. 🙂
[4:00] The things that contributed to me rethinking some things and recording this episode.
[9:00] Why a growth mindset is so powerful and needed.
[14:50] The momentum that comes from developing a growth mindset.

Resources & Links mentioned in this episode

Our sponsor: www.KnightBarry.com

Episode 47 (my thoughts about self awareness)

BOOK: Mindset by Carol Dweck

Text “OJ Notes” to “44222” to get the show notes for this episode

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Why Consistency is KEY to Any Success You Achieve – Episode 58

by Neil Mathweg | Oct 24, 2016 | Podcast

What’s the latest shiny object that has diverted you from being consistent at the most important things in your real estate business? You know what I’m talking about. We all do it. New social media tools, new software packages and apps, new marketing approaches – we’ve got so many options (which is a good thing) we tend to bounce from one new thing to another without sticking with anything over the long haul. I’m here to tell you that consistency is THE KEY to success in your real estate business. But it’s not just doing the same old things, it’s figuring out the things that fit YOU and making those things happen. On this episode of The Onion Juice podcast, I’m going to help you become more consistent in your work so you can reach the level of success you want.

How do you stop chasing the newest shiny objects?

It’s hard to stop chasing the shiny new objects that come on the scene, in large part because they are fun. But I think we’re also subconsciously afraid we’re going to miss out on something great. But you’ve got to understand that throughout your real estate career there are always going to be shiny new objects. You’ll always have the opportunity to change course if you need to. But at the beginning, you need to start with a good plan that takes into account all of the tools and resources at your disposal at that time. After you’ve made a good assessment and have decided which of the tools fits you and the way you want to do business, you can establish a plan that you commit to. That’s when you stop looking at the shiny objects and get to work. Learn more about how you can create that kind of plan as the foundation of your business, on this episode.

Why your efforts will outweigh your results in the beginning.

If you are a new real estate agent, or new at anything for that matter, at least the first few months will be a slog. You’ll put in tons of effort and see very little in the way of results. That’s because you’re doing the work of construction, building a business that will thrive and grow over the long haul. You’re building the foundation at first which is not the most attractive or noticeable part of the project. But if it’s not there, you can rest assured, you will feel it! On this episode I’m going to help you get past the discouraging hump of work, work, work with little to no results by helping you understand the brighter path that’s ahead – and that it won’t come if you don’t keep at it.

There will come a tipping point where your results outweigh your efforts.

As you work hard to implement your well-considered plan you’re going to put in a lot more effort at the beginning. Results will be few and far between. But there will come a tipping point – and I can’t exactly explain where it is or why it happens – but it always happens if you’re consistent. That tipping point will be a certain time in your business growth where all of that hard work begins to pay off and the results begin to come in. It’s at that point that you’ll begin to experience the attraction factor I talk about so much and won’t have to chase business nearly as much as you did at first. I think you’ll be encouraged to know that the time of payoff is coming, so be sure you listen to how it works, on this episode.

Why you need to get busy with your plan and forget the shiny objects.

It’s your well-reasoned plan that will make you immune to bright shiny object syndrome. That plan is what will result in the well-constructed business you really want. You can’t let the delay in results you experience at first stop you from doing the work. You can’t let yourself doubt your well-thought-out plan once you get halfway into it. You’ve got to be consistent. You’ve got to keep going. On this episode I’m going to give you more reasons to stay consistent and provide you a 3 pillar approach to building your own plan, so be sure you listen.

Outline of this great episode

[0:28] My intro to this episode about New Agents learning how to be consistent!
[6:10] Why you need to be consistent in order to succeed.
[8:00] How do you overcome the bright shiny object syndrome?
[13:45] The power of a clear plan to stay consistent.
[16:03] The upcoming Juice Bar episode needs your questions!

Resources & Links mentioned in this episode

Our sponsor: www.KnightBarry.com

Text “Yes Neil” to “44222” if you are interested in Neil’s course.

Text “OJ Notes” to 44222” to get the show notes.

neilmathweg(at)gmail.com

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Join Neil On Facebook Live every Monday at 3pm CST at facebook.com/onionjuicepodcast

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Creative Real Estate Ideas to Get More Listings, part 2 Conversation with Ray Wood – Episode 56

by Neil Mathweg | Oct 12, 2016 | Podcast

If you are looking for creative real estate ideas, this episode is filled with things that my guest, Ray Wood and I have found to be not only creative but also effective at generating leads that turn into listings. This is part two of our conversation and it’s just as packed with gold nugget ideas as the first episode was (be sure you listen to that one as well). These outside-the-box ideas are things you can implement right away, exactly as we describe them. But you should also consider that these ideas may get your creative onion juices flowing so that you come up with your own hairbrained schemes that turn into new listings and happy customers for you. This Onion Juice episode is packed with goodness. Get in on it by listening.

Give to Get Marketing could be your golden ticket to more home listings!

Have you heard about “give to get” marketing? It’s a term that my guest, Ray Wood coined and it’s how he describes the process of giving great value to people in order to build relationships that eventually turn into leads, referrals, or sales. It’s a creative approach to real estate that most people don’t utilize because they are too afraid. What are they afraid of? They think they might give away too much, that they’ll have nothing left to offer. But the exact opposite is what ends up happening. When you give it all away, people come back to you as grateful, trusting fans and many times wind up giving you business. Listen to how Ray describes what it looks like to do it right, on this episode.

What might happen if you offered a “seller seminar” in your community?

One of the ways I’ve found to do real estate creatively is to host seller seminars or workshops. Take the time to think through this one, because it’s a natural way to tap into the natural desire sellers have to sell their home quickly and for the price they want. If you can put together a truly helpful seminar that teaches people the little things they can do to make their home the most attractive property on the market and walk them through what to expect in terms of paperwork and processes, you’ll quickly become a trusted person in their eyes – leading to more listings. It’s a no-brainer that you’ve got to try. Find out how Ray and I do it, on this episode of the Onion Juice podcast.

People are looking for valuable information. Are you willing to give it to them?

What are the reasons you go traipsing around the internet? I’ve found that most people are surfing for one of two reasons: entertainment and information. As a real estate agent, you have the opportunity to provide both, if you are willing to do it. People who are looking to buy or sell a home will be drawn to you if you provide them valuable information they truly need and do it in a fun, laid-back, or entertaining way. It’s one of the many creative real estate ideas that Ray and I talk about on this episode, so don’t miss out by ignoring the play button on this one!

The more perfect you are, the less people can relate to you.

When you’re interacting with people – in real life or on social media – don’t worry about being all made up and perfect. I know, that’s the idea we get from news programs and TV shows about what you’re supposed to be like if you appear on camera or post a picture of yourself, but trust me, people can’t relate to your perfection. They need to see that you are the real deal, a flawed person just like them. When they see that you mess up and admit it – or laugh about it – they find you winsome and attractive. And I’m all about attracting clients, as you know. My guest, Ray Wood has tons of great stuff to share on this episode so please be sure you listen to his creative ways to do real estate and get more listings as a result.

Outline of this great episode

[0:27] My introduction to this episode (part two) with Ray Wood!
[4:24] What is “Give to Get” marketing?
[7:06] Where people go wrong with this approach.
[8:40] What about doing a seller seminar in your community?
[14:00] The value of knowing the soil in your community and nurturing new residents/buyers.
[20:21] Begin relationships using social media.
[25:00] Why you HAVE to reach out to past clients consistently.
[28:21] Leveraging corporate relocations to get more listings.
[32:18] How to do a “What’s My Home Worth?” campaign.
[33:00] Paid sites you can use to get leads.
[34:24] Advice for a new realtor who’s having issues getting rolling.