by Neil Mathweg | Feb 6, 2017 | Podcast
Creating live videos on Facebook is one of the newest media crazes that it seems like the whole world is jumping aboard. I FEEL IN MY GUT that there are so many possibilities to Facebook LIVE – and I’ve noticed one person in particular who is doing it incredibly well. Shannon Milligan is a person I first met on SnapChat about a year ago and is now doing an amazing live video show on Facebook every week where she gets incredible engagement and is actually building her business through the interactions she’s having there. You can hear Shannon’s first-hand account of what it’s been like to use live videos on Facebook, on this episode.
If you want better engagement, make it about your audience.
One of the things every real estate agent wants from their social media efforts is engagement. When people are interacting, asking questions, giving their feedback, you know you’ve created something that others are finding value in. Shannon’s advice for getting that kind of engagement? Make the things you do about your audience rather than about you or your real estate business. Shannon’s insights into how you can do that in practical ways are worth the time it will take you to listen to this episode, so be sure you listen.
Preparation enables you to make your content about your audience.
One of the most amazing things about what my guest Shannon is doing on her Facebook LIVE show is that she’s built an incredible amount of engagement with her audience. She intentionally plans for the engagement through the preparation she does and the results speak for themselves. Her focus is on finding things her audience actually WANTS to talk about so she is able to make the broadcast about her audience instead of about her. You’ll enjoy hearing what Shannon has to say and how her own vulnerability has fostered a great sense of trust among those who watch her Facebook video show.
You are always going to have people misunderstand you. Keep going anyway.
When Shannon Milligan began doing her Facebook LIVE show she had a family member who didn’t understand what she was doing. Part of Shannon’s show is that she grabs a drink of Rum or Bourbon and sits to chat with her friends via Facebook as they wind down for the day, together. The relative who contacted Shannon was afraid of what people might think about her since she was drinking LIVE on Facebook. Things got a bit testy and Shannon wound up having to block her connection with this relative on FB. Her advice: People are going to misunderstand you but you have to keep going anyway. You’ll hear a lot more from this gutsy gal about what it takes to succeed as a media company that happens to sell real estate, on this episode.
When you are attracting people who are like you, business is easier and more fun.
The main emphasis of the Onion Juice podcast is that we are working to attract people instead of spending all our time and energy chasing them down. My guest on this episode, Shannon Milligan is a pro at doing exactly that. She says that when you are attracting people they tend to be people who are a lot like you – and that makes doing business a lot more fun and everything seems to come easier. If that’s the kind of business you want to build Shannon is a great example for you to follow. You can get to know Shannon – and who knows, you might be a lot like her – on this episode of The Onion Juice Podcast.
Outline of this great episode
- [0:27] My introduction to Shannon Milligan and the Onion Juice podcast.
- [4:02] SnapChat friends who have become colleagues.
- [5:56] What Shannon’s Facebook LIVE show is and how it was born.
- [7:46] How Shannon builds engagement in her videos: make it about THEM.
- [10:57] Tips to help you get ready for your own Facebook LIVE show.
- [12:35] What it takes to go LIVE on Facebook every week.
- [13:46] The impact Shannon’s show has had on her business.
- [18:16] Shannon’s Christmas videos and the impact they had.
- [20:39] Dealing with the haters online.
- [26:12] Shannon’s “School Is Closed” video.
- [32:37] The advice Shannon gives to those who are timid about doing a live video show on Facebook.
Resources & Links mentioned in this episode
Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ
Text “OJ Notes” to “44222” to get the show notes
Join the Onion Juice – Ideas for Real Estate Agents Facebook Group
Shannon’s Snapchat Code
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by Neil Mathweg | Jan 30, 2017 | Podcast
Real Estate Facebook Ads are a dime a dozen. You can find them with pictures of pretty houses and neighborhoods all the time. But those ads simply DON’T WORK. Do you want to know why? They are too conventional, too “normal.” Sounds like a great opportunity for the Onion Juice tribe to get to work, wouldn’t you say? On this episode, I chat with my buddy Tyler Zey from Easy Agent Pro about how his team uses Facebook Ads – and I’m telling you – the bombs he drops on us to help build a powerful mailing list and get new real estate clients is AMAZING. I know I say this all the time – but you won’t want to miss this one.
Find angles for your real estate FB ads that target your ideal client, then test to see what works.
Facebook Ads are one of the best ways real estate agents can get in front of their ideal audience, but you’ve got to know how to use them effectively. That’s why I brought Tyler Zey onto the show – he TRULY knows how to make FB ads work and he’s on the show this episode to share what he knows. One of the things you’ve got to do is figure out an angle for attracting your ideal clients that is NOT the same old “Get a valuation on your house – click here.” Know what I mean? Tyler gives us some great ideas on this episode, so be sure you listen.
Create an attractive offer for your ideal client and watch the leads come in.
What do your ideal clients need? Do you even know? It’s not the current appraised value of their home. It’s something else – and it’s your job as their next real estate agent to go out there and find out. On this episode of The Onion Juice podcast, Tyler Zey tells us how Facebook Ads can be used to target your ideal clients with the exact kind of offer that they can’t refuse. It might be a PDF download or a closer look at a particular real estate development, but when you get it right – the leads come flowing in. Tyler gives his best tips on this episode.
Choosing the right image for your Facebook Ads makes ALL the difference.
As Tyler Zey and the team at Easy Agent Pro have been working with and tweaking their Facebook Ads they’ve discovered something spectacularly effective – finding just the RIGHT image for your ad makes all the difference. His team created an identical ad where only the images were different, ran them all, and discovered which one outperformed the others. It’s the powerful, eye-catching images that are much more effective at getting leads, even if those images have little to do with the actual ad. Find out how Tyler and his team did it on this episode.
Create a lookalike audience in Facebook Ads to target NEW people who need real estate help.
One of the most powerful functions of the Facebook Ads platform is the creation of lookalike audiences. Don’t know what that is? It’s where you can upload your existing email list of clients and leads into Facebook and it does a couple of powerful things. First, it finds all those people on Facebook and analyzes every action they’ve ever taken on FB, including what they like and follow. Then it searches FB to find OTHER people with similar behaviors, interests, and location and creates ANOTHER list of people you can market to that is similar to your existing list. WOW! That’s a no-brainer when it comes to marketing. And the best part is it doesn’t cost all that much. Find out more on this episode.
Outline of this great episode
- [0:27] My introduction to this great episode with Tyler Zey – and why you need to drink this Onion Juice.
- [3:44] What’s working best when it comes to Facebook Ads.
- [7:50] Using FB Ads to create an email opt-in and lead generation tool.
- [12:31] One recommendation you should try out TODAY to increase conversions.
- [16:45] Using your existing email list to create a “lookalike” audience to target.
- [20:18] Think about your Real Estate Facebook Ads like you would a blog post.
- [23:45] How to target people in new real estate developments.
- [26:01] Does video work just as well as images? What are the risks?
- [27:04] Why you need to take advantage of Facebook Ads NOW, while you can.
Resources & Links mentioned in this episode
Our sponsors: www.KnightBarry.com and www.easyagentpro.com/oj (discount like)
AdEspresso
Facebook Insights Tool
BOOK: Badass Making Users Awesome
Join the Onion Juice – Ideas for Real Estate Agents Facebook Group
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by Neil Mathweg | Jan 23, 2017 | Podcast
If you’ve been on Facebook for any length of time you’ve no-doubt been invited to a number of groups. Have you noticed what happens inside those groups? People interact. People talk about areas of interest they have in common (usually the focus of the group). And relationships and community happen. What might happen to YOUR business if YOU were the one to create that kind of group surrounding what YOU do. Find out what my guest Dustin Brohm is experiencing in his Facebook Group, on this episode.
But I don’t think I’d be able to keep a Facebook Group going.
I hear excuses all the time – and don’t misunderstand, I do get the reasons behind them. But I’ve come to believe that though there are reasons, there are never excuses. If you feel that building a Facebook Group would be beneficial to your brand and business, you have NO excuse for not building it out. On this episode my buddy Dustin and I are chatting about the benefits we’ve been seeing in our FB groups, what we think it’s doing for our brands, and why we simply LOVE the enthusiasm and connection that’s happening. Learn more on this episode.
As long as you’re giving value to your group – you’ll kill it with Facebook groups.
There’s a LOT of reason to start a Facebook Group. But one of the best reasons is the community and authority you’ll build by doing it (OK, that’s two reasons). Here’s what I mean. First – the community: When you get a bunch of people in the same space who love to talk about the same thing a funny thing called “relationships” happens. People start sharing, helping, asking questions, and building good feelings for each other, and when that surrounds you and your brand, it’s nothing but good for you. On the authority piece: Well, I don’t think I’ve got time to explain it here but you can hear it in the midst of this fun conversation, so be sure you listen.
Authority, authority, authority. That’s what you get when you start something.
It’s really a bizarre fact of the way human nature works, but it’s true nonetheless. Whenever you are the one to come up with an idea or start something new – like I did with The Onion Juice Podcast – the people who begin to notice it instantly assume that you are an authority when it comes to those subjects. They just DO! The same thing happens when you start a Facebook Group, even if you’re not the main person putting content into the group. You become the go-to person about the subject you’ve built the group around. All of that is GREAT. But what does it do for your business and brand? Nothing but good. You can hear the full details on this episode.
The conversations that happen in Facebook Groups fuels enthusiasm.
One of the most difficult parts of getting your message out is locating and motivating a group of people who are rabidly interested in what you are all about. In the modern vernacular we often call those people a “tribe.” But I’m here to tell you that Facebook Groups make the tribe building process a TON easier. Dustin Brohm and I chat about the impact Facebook Groups are having on our businesses, without a script, on this episode. It’s a fun conversation you won’t want to miss.
Outline of this great episode
- [0:27] My introduction of my friend Dustin and this episode about Facebook Groups.
- [4:34] Dustin and I start chatting about Facebook groups (without notes!).
- [7:10] Why Facebook Groups are great for creating community (it’s powerful!).
- [12:12] How Dustin has developed Facebook Groups to market rentals, etc.
- [14:20] How Facebook groups and online community change your life.
- [23:05] What Dustin says to the agent who is afraid to start it.
- [26:30] Thing that have happened in Neil’s group that he didn’t expect.
- [30:20] What Dustin does in the Snap Pack group that makes it unique.
- [39:00] Dustin’s idea for Instagram (not his idea, really).
Resources & Links mentioned in this episode
Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ
Text “OJGroup” to “44222” to get into the Onion Juice Facebook group
www.SearchSaltLake.com – Dustin’s website
The Snap Pack Live Group
Join the Onion Juice – Ideas for Real Estate Agents Facebook Group
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by Neil Mathweg | Jan 16, 2017 | Podcast
If you ask 100 successful agents how to be successful in real estate you’ll probably get at least 50 different answers. That’s because how you work in the business depends on who you are and how you best work with people. But the approach that’s becoming more and more effective as the culture changes is the approach I recommend – focusing on building relationships instead of building a business – and I do that by being a media company that happens to sell real estate. This 70th episode of The Onion Juice podcast is all about your questions and I answer them to help you become successful in your real estate career. Be sure you listen – somebody probably asked the question you’re wondering about. 🙂
How you can BE the show when people are looking for a new home!
One of my listeners wrote me to ask how she should approach her new position. She’s taken a role with a new home builder, working as the sales agent in his new development. Wow! What an opportunity! I think she’s got a perfect chance to actually BE THE SHOW for anyone in town who’s interested in a new home – and there are multiple ways she could pull that off. On this episode, I tell her exactly what I would do as a new home agent to be a success in her situation. You’ll want to hear this – it’s right along the lines of what I’m saying all the time, “Be a media company that happens to sell real estate.”
Don’t be stupid! Focus on relationships more than you focus on real estate and business!
Many real estate agents focus on building their business – and there are definitely business systems and approaches that you need to be intimately acquainted with and able to implement well. But if building your business is your MAIN focus you’re going to miss the boat that our culture is sailing these days. You need to focus on building relationships more than you focus on how to build a successful real estate business. It’s the trust-based relationships you’re able to establish that will build your business, seemingly without effort. I admit it’s the long game but it’s the game that works these days. You’ve got to learn how to do it, so be sure you listen.
People don’t want to engage with your brand, they want to engage with you!
Your business has a brand identity. For sure. But people are not really that interested in engaging with your brand. They want to engage with you – the person behind the brand. The success you’re looking for will come as you get to know people, and more importantly – as people get to know you. They need to see who you are, what your life is like, how trustworthy you are not only in business but as a person. It’s that trust that enables them to feel like they know you enough to do business with you, to refer you, to be excited about helping you as a person. It’s a subtle put powerful mindset shift that every agent in the 21st century has got to learn. If you need a bit more help getting what I’m talking about, listen to this episode.
Should you go on Facebook LIVE on your personal or business account?
One listener to the show asked if she should use her personal or business account when going LIVE on Facebook. I guess you could look at it in two different ways – but the way I look at it has to do with how people in our day are wanting to engage on social. They don’t care all that much about businesses or brands, they care about people. If they feel close to YOU then they are going to feel ready to trust the business you run. So I think you should at least start out going LIVE on your personal account. That’s where you’ll get the most exposure and where you’ll be seen as a person instead of a brand, which is what people want to relate to in the first place. I’ve got more to say about this but saved it for the audio, so be sure you listen to this episode.
Outline of this great episode
- [0:27] My introduction and welcome! Here’s your Juice Bar Q & A!
- [5:21] QUESTION ONE: How can I rock as a new home sales agent, working for a builder?
- [8:18] QUESTION TWO: What do you see coming in the market and how can an agent survive a market crash?
- [11:39] QUESTION THREE: What do you need to get a podcast running, besides good equipment?
- [14:12] QUESTION FOUR: How can I organize and use all the media options to build my media company?
- [17:30] QUESTION FIVE: How can I get help refining my approach when the people I’m around don’t understand being a media company that sells real estate?
- [19:31] QUESTION SIX: How do I know where to share my media content – personal or business profiles?
- [21:14] QUESTION SEVEN: Does the amount of information you share about your family impact your business negatively?
- [23:50] QUESTION EIGHT: What is your most important tool (if you could only choose one)?
- [25:26] QUESTION NINE: Starting over, what would you have done to be more self aware?
- [29:00] QUESTION TEN: How can you do an interview using Facebook Live?
- [30:14] QUESTION ELEVEN: Should I go live on my business or personal pages?
- [31:04] QUESTION TWELVE: What tips, tricks, and tools do you have for building a database?
- [33:22] QUESTION THIRTEEN: What are your best time management strategies?
- [36:20] QUESTION FOURTEEN: How can I choose the right local civic groups to join?
- [37:40] QUESTION FIFTEEN: How do you plan and put out all your content?
Resources & Links mentioned in this episode
Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ
Text “OJGroup” to “44222” to get in on the Facebook Group
Text “OJNotes” to “44222” to get the show notes for this episode.
Join the Onion Juice – Ideas for Real Estate Agents Facebook Group
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by Neil Mathweg | Jan 9, 2017 | Podcast
It’s time to take a deep-dive. Do you have your oxygen tank? I’ve talked a lot about attracting business instead of chasing it on this podcast, but I realized that I haven’t gone deeply enough into the subject to tell you exactly what it might look like. So that’s what this episode is – my attraction marketing deep-dive where I’m going to tell you what attraction marketing is, why it’s much more effective than the old style marketing we’re used to, and how you can do it in a variety of ways. It’s an episode worth hearing so make sure you take the time.
Attraction marketing is a counterintuitive concept, but it really works. Really.
I was thinking this last week about the old-time television show or movie where the Mom puts her fresh-baked pie on the window sill to cool. The aroma of the delicious pie wafts through the neighborhood and the woman’s next door neighbor smells the pie and comes looking for it. With eyes bulging wide and mouth watering, he eats the entire pie right there at the window! When you think about marketing you need to be thinking about attracting people, just like the smell of that pie attracted the neighbor to the window. You’ve got to do things differently, in ways that draw people to you. That means the old-style “come look at my thing” type of marketing is out. On this episode, I’m going to give you quite a few examples of what attraction marketing could look like for you.
When you are vulnerable, people can relate to you. When you are perfect, they can’t.
I’ve done so many Snapchat videos with my hair messed up or my kids yelling in the background that I’ve lost count. I’m willing to put out videos like that even when circumstances are not ideal simply because I believe that people appreciate that I’m not afraid to let them see my real life, screaming kids and all. Vulnerability endears people to you. It enables them to believe that you are an everyday person just like them. And that attracts potential customers. On this episode, I tell the story about the time when I tripped on my shoelace when I was walking down the sidewalk with some buyers and the impact that story had in attracting even more clients. It’s a lesson in vulnerability that I hope you’ll take the time to hear.
Your art is the glue between you and your audience.
You probably don’t think of yourself as an artist. Not many people do. But I’m convinced that every one of us has art inside. What IS art? It’s nothing more than the expression of who you are in some visual, audio, or other way. And when you let the real you come out, in whatever way you choose, people will be attracted to that real-life person. That’s what you’ve got to do these days if you want to draw people to you instead of having to go chase them. Find out more as I take you on an attraction marketing deep-dive, on this episode.
Here are some ideas for how you can creatively attract new business.
If you’re drawing a blank when it comes to ideas that will attract new business, you are in luck! On this episode of The Onion Juice podcast, I list 20 or more ways that you could creatively put out your marketing message in forms that attract people instead of repelling them. Honestly, this stuff works and you won’t believe it until you try it. So grab a pencil and some paper and get ready to write down these great ideas so that you can sort through them, narrow down the options to ones that fit you, and then get to work attracting clients!
Outline of this great episode
- [0:23] My intro to this episode and invitation to you to submit your questions.
- [4:01] What is attraction marketing?
- [4:50] The Cheese and Whiskers concept.
- [7:03] How you can follow Gary V’s idea and document your day.
- [11:19] The power of being vulnerable – and my story of being vulnerable.
- [17:42] Tripping on my shoelace when I was with some buyers.
- [20:02] The significance of sharing and documenting as you go.
- [21:58] How it will help you to be an artist.
- [28:06] Champion a cause publically in your community.
- [
Resources & Links mentioned in this episode
Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ
NeilMathweg(at)gmail.com
BOOK: Jab, Jab, Jab, Right Hook
BOOK: Getting Naked
www.NeilMathweg.com
Test “OJ Groups” to “44222” and you can get into the Facebook group
Join the Onion Juice – Ideas for Real Estate Agents Facebook Group
Follow Neil on:
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Leave a rating and review on iTunes
Creating live videos on Facebook is one of the newest media crazes that it seems like the whole world is jumping aboard. I FEEL IN MY GUT that there are so many possibilities to Facebook LIVE – and I’ve noticed one person in particular who is doing it incredibly well. Shannon Milligan is a person I first met on SnapChat about a year ago and is now doing an amazing live video show on Facebook every week where she gets incredible engagement and is actually building her business through the interactions she’s having there. You can hear Shannon’s first-hand account of what it’s been like to use live videos on Facebook, on this episode.
