by Neil Mathweg | Oct 12, 2016 | Podcast
If you are looking for creative real estate ideas, this episode is filled with things that my guest, Ray Wood and I have found to be not only creative but also effective at generating leads that turn into listings. This is part two of our conversation and it’s just as packed with gold nugget ideas as the first episode was (be sure you listen to that one as well). These outside-the-box ideas are things you can implement right away, exactly as we describe them. But you should also consider that these ideas may get your creative onion juices flowing so that you come up with your own hairbrained schemes that turn into new listings and happy customers for you. This Onion Juice episode is packed with goodness. Get in on it by listening.
Give to Get Marketing could be your golden ticket to more home listings!
Have you heard about “give to get” marketing? It’s a term that my guest, Ray Wood coined and it’s how he describes the process of giving great value to people in order to build relationships that eventually turn into leads, referrals, or sales. It’s a creative approach to real estate that most people don’t utilize because they are too afraid. What are they afraid of? They think they might give away too much, that they’ll have nothing left to offer. But the exact opposite is what ends up happening. When you give it all away, people come back to you as grateful, trusting fans and many times wind up giving you business. Listen to how Ray describes what it looks like to do it right, on this episode.
What might happen if you offered a “seller seminar” in your community?
One of the ways I’ve found to do real estate creatively is to host seller seminars or workshops. Take the time to think through this one, because it’s a natural way to tap into the natural desire sellers have to sell their home quickly and for the price they want. If you can put together a truly helpful seminar that teaches people the little things they can do to make their home the most attractive property on the market and walk them through what to expect in terms of paperwork and processes, you’ll quickly become a trusted person in their eyes – leading to more listings. It’s a no-brainer that you’ve got to try. Find out how Ray and I do it, on this episode of the Onion Juice podcast.
People are looking for valuable information. Are you willing to give it to them?
What are the reasons you go traipsing around the internet? I’ve found that most people are surfing for one of two reasons: entertainment and information. As a real estate agent, you have the opportunity to provide both, if you are willing to do it. People who are looking to buy or sell a home will be drawn to you if you provide them valuable information they truly need and do it in a fun, laid-back, or entertaining way. It’s one of the many creative real estate ideas that Ray and I talk about on this episode, so don’t miss out by ignoring the play button on this one!
The more perfect you are, the less people can relate to you.
When you’re interacting with people – in real life or on social media – don’t worry about being all made up and perfect. I know, that’s the idea we get from news programs and TV shows about what you’re supposed to be like if you appear on camera or post a picture of yourself, but trust me, people can’t relate to your perfection. They need to see that you are the real deal, a flawed person just like them. When they see that you mess up and admit it – or laugh about it – they find you winsome and attractive. And I’m all about attracting clients, as you know. My guest, Ray Wood has tons of great stuff to share on this episode so please be sure you listen to his creative ways to do real estate and get more listings as a result.
Outline of this great episode
- [0:27] My introduction to this episode (part two) with Ray Wood!
- [4:24] What is “Give to Get” marketing?
- [7:06] Where people go wrong with this approach.
- [8:40] What about doing a seller seminar in your community?
- [14:00] The value of knowing the soil in your community and nurturing new residents/buyers.
- [20:21] Begin relationships using social media.
- [25:00] Why you HAVE to reach out to past clients consistently.
- [28:21] Leveraging corporate relocations to get more listings.
- [32:18] How to do a “What’s My Home Worth?” campaign.
- [33:00] Paid sites you can use to get leads.
- [34:24] Advice for a new realtor who’s having issues getting rolling.
Resources & Links mentioned in this episode
Our sponsor: www.KnightBarry.com
Part 1 of this two-part conversation with Ray Wood!
Text “OJ Notes” to “44222” for SHOW NOTES
Or if you want My listing presentation test “Listing” to “44222”
www.TopAgentsPlaybook.com – Ray’s podcast
www.RealEstateAuthors.net – The site where Ray ghost-writes
www.RaysGreatestHits.com – Ray’s lead webite
Gary Vaynerchuk
www.PrintReadyAds.com
Brian Buffini
CoreFact
Every Door Direct Mail
My episode with Michael Meier – Social Media for Realtors
Skipper Bud’s Boats in Madison, WI
www.SearchSaltLake.com
My episode with Dustin of SearchSaltLake.com – Leads from Uber Driving
Dustin’s post on “Moving to Salt Lake City?”
www.ListingsToLeads.com
www.AgentMachine.com
Dave Ramsey Endorsed Local Providers
www.ServiceForLife.com
Follow Neil on:
Snapchat
Instagram
Facebook
Twitter
Join Neil On Facebook Live every Monday at 3pm CST at facebook.com/onionjuicepodcast
Leave a rating and review on iTunes
by Neil Mathweg | Oct 10, 2016 | Podcast
If you are looking for creative real estate ideas, this episode is filled with things that my guest, Ray Wood and I have found to be not only creative but also effective at generating leads that turn into listings. This is part two of our conversation and it’s just as packed with gold nugget ideas as the first episode was (be sure you listen to that one as well). These outside-the-box ideas are things you can implement right away, exactly as we describe them. But you should also consider that these ideas may get your creative onion juices flowing so that you come up with your own hairbrained schemes that turn into new listings and happy customers for you. This Onion Juice episode is packed with goodness. Get in on it by listening.
Give to Get Marketing could be your golden ticket to more home listings!
Have you heard about “give to get” marketing? It’s a term that my guest, Ray Wood coined and it’s how he describes the process of giving great value to people in order to build relationships that eventually turn into leads, referrals, or sales. It’s a creative approach to real estate that most people don’t utilize because they are too afraid. What are they afraid of? They think they might give away too much, that they’ll have nothing left to offer. But the exact opposite is what ends up happening. When you give it all away, people come back to you as grateful, trusting fans and many times wind up giving you business. Listen to how Ray describes what it looks like to do it right, on this episode.
What might happen if you offered a “seller seminar” in your community?
One of the ways I’ve found to do real estate creatively is to host seller seminars or workshops. Take the time to think through this one, because it’s a natural way to tap into the natural desire sellers have to sell their home quickly and for the price they want. If you can put together a truly helpful seminar that teaches people the little things they can do to make their home the most attractive property on the market and walk them through what to expect in terms of paperwork and processes, you’ll quickly become a trusted person in their eyes – leading to more listings. It’s a no-brainer that you’ve got to try. Find out how Ray and I do it, on this episode of the Onion Juice podcast.
People are looking for valuable information. Are you willing to give it to them?
What are the reasons you go traipsing around the internet? I’ve found that most people are surfing for one of two reasons: entertainment and information. As a real estate agent, you have the opportunity to provide both, if you are willing to do it. People who are looking to buy or sell a home will be drawn to you if you provide them valuable information they truly need and do it in a fun, laid-back, or entertaining way. It’s one of the many creative real estate ideas that Ray and I talk about on this episode, so don’t miss out by ignoring the play button on this one!
The more perfect you are, the less people can relate to you.
When you’re interacting with people – in real life or on social media – don’t worry about being all made up and perfect. I know, that’s the idea we get from news programs and TV shows about what you’re supposed to be like if you appear on camera or post a picture of yourself, but trust me, people can’t relate to your perfection. They need to see that you are the real deal, a flawed person just like them. When they see that you mess up and admit it – or laugh about it – they find you winsome and attractive. And I’m all about attracting clients, as you know. My guest, Ray Wood has tons of great stuff to share on this episode so please be sure you listen to his creative ways to do real estate and get more listings as a result.
Outline of this great episode
- [0:27] My introduction to this episode (part two) with Ray Wood!
- [4:24] What is “Give to Get” marketing?
- [7:06] Where people go wrong with this approach.
- [8:40] What about doing a seller seminar in your community?
- [14:00] The value of knowing the soil in your community and nurturing new residents/buyers.
- [20:21] Begin relationships using social media.
- [25:00] Why you HAVE to reach out to past clients consistently.
- [28:21] Leveraging corporate relocations to get more listings.
- [32:18] How to do a “What’s My Home Worth?” campaign.
- [33:00] Paid sites you can use to get leads.
- [34:24] Advice for a new realtor who’s having issues getting rolling.
Resources & Links mentioned in this episode
Our sponsor: www.KnightBarry.com
Part 1 of this two-part conversation with Ray Wood!
Text “OJ Notes” to “44222” for SHOW NOTES
Or if you want My listing presentation test “Listing” to “44222”
www.TopAgentsPlaybook.com – Ray’s podcast
www.RealEstateAuthors.net – The site where Ray ghost-writes
www.RaysGreatestHits.com – Ray’s lead webite
Gary Vaynerchuk
www.PrintReadyAds.com
Brian Buffini
CoreFact
Every Door Direct Mail
My episode with Michael Meier – Social Media for Realtors
Skipper Bud’s Boats in Madison, WI
www.SearchSaltLake.com
My episode with Dustin of SearchSaltLake.com – Leads from Uber Driving
Dustin’s post on “Moving to Salt Lake City?”
www.ListingsToLeads.com
www.AgentMachine.com
Dave Ramsey Endorsed Local Providers
www.ServiceForLife.com
Follow Neil on:
Snapchat
Instagram
Facebook
Twitter
Join Neil On Facebook Live every Monday at 3pm CST at facebook.com/onionjuicepodcast
Leave a rating and review on iTunes
by Neil Mathweg | Oct 3, 2016 | Podcast
Every real estate agent knows that a new listing is like gold. It’s your opportunity to help a client sell their home, or help a homebuyer find the home of their dreams. That means if you’re going to help people and if you’re going to make money, you’ve got to get more listings. Of course, there are the normal ways of getting listings, but you know me, I’m all about getting outside that normal orange juice way of doing things. On this episode my new friend Ray Wood and I are brainstorming creative ways to get new listings, so be sure you take some time to listen – and be sure to catch part 2 of this brainstorming session on the next episode too.
Do you have something TRULY valuable to offer open house visitors?
One of the mainstays of agents is the open house. You know the drill – set up the signs around the neighborhood, sit in the house waiting for buyers to come look at the home, engage in conversation with them once they arrive. But what could happen in that interaction if there was a surprise gift waiting for them – a book, a video, a truly helpful resource to educate them about the home buying process? What could you come up with that would make them truly glad they stopped in? Get some great ideas from my friend Ray Wood, on this episode.
Chasing down FSBOs and expired listings can be profitable with a bit of creativity.
We all know what it’s like chasing down leads during a lean time in the market. But do we all know how to make the most of the opportunity when it comes to making calls or sending out mailers? I don’t think so! I found a great way to get responses from the cards I sent out to expired listings and FSBOs – it was by providing them the opportunity to get a truly helpful resource for free – something that would enable them to get the most out of their property or to make it more attractive for buyers. Are you curious? You should be. Listen to this episode and I’ll tell you exactly what I did.
Here’s how to generate goodwill in your network and gratitude in your prospects.
Everyone who’s doing business wants and needs referrals. That’s just a fact of the way business works. And a warm lead or referral like that will close at a much higher rate than a cold one. Another a fact. What might happen in your real estate business if you created your own “Professional Contacts” list to provide to prospective clients? There’s a way you can do it that puts you on the radar of professionals who could provide an incredible amount of referrals to you and provide a tremendous resource to your prospects and clients at the same time. And the best part is that the only thing it will cost you is a little bit of time. Find out the details on this episode.
You could become the local celebrity in your community – and get that new listing in the process.
One of the primary things I’m trying to encourage agents to do in order to attract clients (instead of chasing them) is to be a media company that happens to sell real estate. Give it some serious thought: If you did a podcast or video show highlighting the businesses and people of your community – and if you knew how to promote it effectively – you’d become a sort of celebrity in your town. And when the people in town think about buying or selling a home, you’ll be top of mind because they’ve come to know you via your podcast or video show. Get the idea? My buddy Ray and I discuss this idea and lots more for getting that elusive listing, on this episode of the Onion Juice podcast.
Outline of this great episode
- [0:24] My intro to this episode, to Ray Wood (my guest), and the idea of getting more listings.
- [1:51] Why Ray and I decided to do a two-part show (this week and next week).
- [2:37] How you can get a copy of all the resources we mention today.
- [4:38] The reason behind the Onion Juice Podcast approach.
- [6:30] The story behind Ray’s podcast and website.
- [10:02] The power of persistence and hustle.
- [11:45] Key questions to use in Open House settings.
- [16:19] How to offer better value when reaching out to FSBOs and expired listings.
- [20:45] Create your own professional contact list as a resource to others.
- [27:33] Become a media company that happens to sell real estate.
Resources & Links mentioned in this episode
Our sponsor: www.KnightBarry.com
www.TopAgentsPlaybook.com – Ray’s podcast
https://www.facebook.com/topagentsplaybook – Ray’s Facebook Page
www.RealEstateAuthors.net – The site where Ray ghost-writes
www.4510TV.com
Text: “OJ notes” to “44222” to get all the links and resources mentioned today and in previous shows
Follow Neil on:
Snapchat
Instagram
Facebook
Twitter
Leave a rating and review on iTunes
If you are looking for creative real estate ideas, this episode is filled with things that my guest, Ray Wood and I have found to be not only creative but also effective at generating leads that turn into listings. This is part two of our conversation and it’s just as packed with gold nugget ideas as the first episode was (be sure you listen to that one as well). These outside-the-box ideas are things you can implement right away, exactly as we describe them. But you should also consider that these ideas may get your creative onion juices flowing so that you come up with your own hairbrained schemes that turn into new listings and happy customers for you. This Onion Juice episode is packed with goodness. Get in on it by listening.