Creating Curiosity & Conversations with your Content & Mastering Real Estate Social Media: Insights from Sue “Pinky” Benson
Welcome to another episode of the Agent Rise Podcast! In this session, co-hosts Neil Mathweg and TJ McGraw are joined by the dynamic Sue “Pinky” Benson, a well-known figure in the real estate community, especially on Instagram. Although this episode was meant to be released before the Agent Rise Summit, the content remains invaluable for those who missed the event or are looking for actionable social media strategies.
Why Social Media Matters for Real Estate Agents
Pinky emphasizes that social media is not just a platform for posting listings but a space to create curiosity and spark conversations. She notes that many agents fall into the trap of posting generic, uninspiring graphics and wonder why they fail to engage their audience. The key is to create content that intrigues people and prompts them to interact, ultimately leading to more business.
Overcoming the Fear of Creating Content
One of the biggest hurdles real estate agents face is the fear of being judged or trolled online. Pinky advises agents to accept that not everyone will like them, and that’s okay. The focus should be on providing value and answering the questions potential clients are searching for. She shares inspiring success stories, like that of Don in Utah, who went from not knowing how to use a camera to creating advanced videos that have significantly boosted his business.
The Power of Time Blocking and Multipurposing Content
Balancing content creation with the demands of real estate work can be challenging. Pinky shares her strategy of time blocking, dedicating specific times for creating and planning content. She also highlights the importance of multipurposing content. For instance, when visiting a property for a listing appointment, use that time to create multiple pieces of content, from walkthrough videos to live streams. This efficient use of time ensures that you always have a bank of content ready to post.
Consistency is Key
Pinky’s success story underscores the importance of consistency. She shares how being consistent with her social media efforts over the years has not only built her brand but also directly led to significant business opportunities, like the sale of a $2.3 million condo. Agents are encouraged to think of social media like a postcard campaign – it requires ongoing effort and consistency to see results.
Practical Tips for Getting Started
For agents looking to get started, Pinky suggests a simple yet effective tip: set a daily reminder on your phone asking, “What video did I record today?” This keeps content creation top of mind and helps build the habit of regularly producing content. Remember, you don’t need to post immediately; having a stash of videos ready ensures you can maintain a consistent posting schedule.
Attend the Agent Rise Summit 2024
Join us in Fort Myers, Florida, from April 28-30th, 2024. Secure your tickets today and don’t miss out on this transformative event:
Visit: https://agentrisecoaching.com/summit
Become a Riser Today!
Join the Agent Rise Academy for only $97/month. Get full access to the Agent Rise Bootcamp (a $3200 value), an ever-growing digital library, and an exclusive members-only Facebook group.
Visit: https://agentrisecoaching.com/academy
Build a Real Estate Business You Love!
Start with the Agent Rise Book. Get the first five chapters for free here:
Visit: https://agentrisecoaching.com/book
Ready to Transform Your Real Estate Career?
Book your discovery call today and start building a real estate business with personalized guidance:
Visit: https://agentrisecoaching.com
Tune Into the Agent Rise Podcast
Dive into over 400 weeks of valuable content tailored for real estate agents. Search for your favorite episode:
Visit: https://agentrisecoaching.com/agent-rise-podcast/
Navigating the NAR Settlement: A Beacon for Real Estate Agents
In the ever-evolving landscape of the real estate industry, the recent NAR settlement has become a focal point of discussion, concern, and ultimately, adaptation. The settlement, which caught many by surprise with its swift resolution, has left real estate agents pondering their next steps in an industry they perceive as under siege. Yet, amid the swirling uncertainties and the storm of misinformation, there lies a path to not only navigate these changes but to thrive in their wake.
The Reality of Change
The National Association of Realtors (NAR) settlement has undeniably shaken the foundation of the real estate profession. Agents, seasoned and newcomers alike, find themselves at a crossroads, facing a future where traditional practices are being reevaluated and new strategies must be forged. However, the essence of real estate—helping buyers and sellers navigate the journey of homeownership—remains unchanged. The settlement merely introduces a new route to the same destination, challenging agents to adapt their sails to the changing winds.
Embracing the Challenge
As a real estate agent with over two decades of experience, I have witnessed the resilience and ingenuity of our profession time and again. The NAR settlement, while a significant milestone, is but another challenge in our ongoing quest to serve our clients with excellence and integrity. It is a call to arms, urging us to roll up our sleeves, reevaluate our practices, and continue to evolve.
Strategies for Thriving
Focus on Your Business: In the face of industry changes, it is crucial to concentrate on what you can control—your business. Stay informed through your broker and association, but avoid being consumed by the fear and uncertainty that change can bring.
Understand Your Value: More than ever, agents must articulate their value to both buyers and sellers. This entails a deep dive into the nuances of buyer and seller representation and a commitment to excellence in every transaction.
Adapt to New Structures: The NAR settlement necessitates a reevaluation of commission structures and representation agreements. Agents will need to navigate these changes with transparency, ensuring that clients are fully informed and that their interests are paramount.
Leverage Education and Training: The settlement provides a unique opportunity for professional development. Whether it’s mastering new forms of buyer representation or refining your negotiation skills, continuous learning will be key to success.
Stay Optimistic: Perhaps the most important strategy is to maintain an optimistic outlook. The real estate industry is no stranger to adversity, and time and again, we have emerged stronger for it.
Looking Ahead
The NAR settlement is not the end of the real estate profession as we know it but a new beginning. It offers us the chance to reassess our practices, to innovate, and to reaffirm our commitment to serving our clients with integrity and professionalism. As we look to the future, let us embrace this opportunity to build a more transparent, equitable, and resilient real estate industry.
Audio Podcast
Mentioned during the show:
???? Build a real estate business you love! Start with the Agent Rise Book – Get the first five chapters for free – https://agentrisecoaching.com/book/
???? Get started building a real estate business! Book your discovery call today – www.agentrisecoaching.com
???? Get your tickets to the Agent Rise Summit 2024 in Fort Myers Flordia ???? (April 28-30th, 2024) – www.agentrisecoaching.com/summit
???? The Agent Rise Podcast has been producing a weekly podcast for real estate agents since 2016 – that’s over 300 weeks in a row. Search for your favorite at https://agentrisecoaching.com/agent-rise-podcast/
Chapters:
[00:00:00] Introduction and Overview of the NAR Settlement
[00:01:00] Impact of the Settlement on Real Estate Agents
[00:02:00] Overcoming Industry Fears and Myths
[00:03:00] Agent Rise Summit Announcement
[00:04:00] Adapting to Changes in Commission and Representation
[00:05:00] Strategies for Moving Forward
[00:06:00] The Importance of Buyer and Seller Representation
Are you a real estate agent trying to juggle work and personal life during the holiday season? Finding that balance can be a real challenge, but it’s essential for maintaining your well-being and reaching your professional goals. In this blog post, we’ll delve into the insights shared in a recent episode of the Agent Rise Podcast, where co-hosts Neil Mathweg and Mindi Kessenich discussed strategies for staying focused on your vision even during the holidays.
Setting Boundaries: The Key to Work-Life Balance
One of the first steps to maintaining a healthy work-life balance is setting clear boundaries. Neil shared his personal experience of setting boundaries to protect his weekends from being overrun by work. He highlighted the importance of recognizing when you’re procrastinating during the week by promising to tackle tasks on the weekend, only to end up feeling defeated.
Instead, Neil now adheres to a rule: If a task doesn’t get completed during the week, it gets scheduled for the following week or tackled immediately, prioritizing family time and self-care during the weekend.
Prioritizing Health and Family
Mindy emphasized the significance of safeguarding your weekends and understanding that when you say yes to certain commitments, you may inadvertently be saying no to quality time with your family. She shared her own experience of protecting her weekends as a result of past on-call work experiences.
Both co-hosts agreed on the importance of prioritizing health and family time and finding routines that work for you. They also encouraged listeners to be mindful of not letting Monday’s thoughts creep into their Sundays, allowing themselves to fully engage in the present moment.
Creative Flow and Self-Care
Neil discussed the concept of maintaining a daily routine even on weekends, especially when it comes to health and self-care. He shared his own morning routine, which includes breathwork, a brisk walk, and other rituals that keep him energized and motivated. By adhering to this routine, Neil ensures he’s in a positive mindset to tackle his goals.
However, he also pointed out that weekends should be a time for creativity and rejuvenation, not just work. For him, this means engaging in creative writing and photography, two of his passions. By following this pattern, he maximizes the benefits of the weekend while staying productive and true to his vision.
Conclusion: Finding Your Balance
Maintaining a work-life balance during the holiday season is essential for real estate agents aiming to reach their goals without burning out. By setting boundaries, prioritizing health and family, and allowing time for creativity and self-care, you can strike a balance that works for you.
Remember that your approach may evolve with different seasons of life and work. Whether you’re protecting your weekends like Mindy or following a structured routine like Neil, the key is to find what aligns with your vision and leaves you feeling fulfilled.
As a real estate agent, achieving success doesn’t mean sacrificing your well-being. By mastering work-life balance, you can make the most of every moment, both personally and professionally, even during the holiday hustle and bustle.
—-
???? Build a real estate business you love! Start with the Agent Rise Book – Get the first five chapters for free – https://agentrisecoaching.com/book/
???? Get started building a real estate business! Book your discovery call today – www.agentrisecoaching.com
???? Get your tickets to the Agent Rise Summit 2024 in Fort Myers Flordia ???? (April 28-30th, 2024) – www.agentrisecoaching.com/summit
???? The Agent Rise Podcast has been producing a weekly podcast for real estate agents since 2016 – that’s over 300 weeks in a row. Search for your favorite at https://agentrisecoaching.com/agent-rise-podcast/
Introduction and Holiday Focus [00:00:00 – 00:02:29]
Hosts Neil Mathweg and Mindi Kessenich introduce the topic of staying focused during the holidays and discuss the importance of setting boundaries.
Vacation Deficiency and Weekend Boundaries [00:02:29 – 00:04:53]
Discussion on balancing work and personal time, especially during weekends.
Setting Personal Boundaries [00:04:53 – 00:06:33]
Mindi shares her approach to protecting weekends and the importance of setting boundaries for personal time.
Daily Routines and Health Focus [00:06:33 – 00:09:18]
Neil talks about his daily routines for health and wellness, and the importance of consistency even on weekends.
Balancing Work and Family Time [00:09:18 – 00:12:04]
The hosts discuss the challenge of balancing work with family time and maintaining boundaries to ensure quality time with loved ones.
Planning and Preparing for the Week [00:12:04 – 00:16:28]
Discussion on the importance of planning and preparation for the week ahead, especially during busy seasons.
Thriving Through the Holiday Season [00:16:28 – 00:21:22]
Strategies for staying focused and successful during the holiday season, and setting realistic goals and boundaries.
Goal Setting and the 12 Week Year [00:21:22 – 00:26:47]
The concept of the 12-week year for goal setting, especially relevant during the holiday season.
Social Media Addiction and Creative Impact [00:26:47 – 00:27:55]
Upcoming discussions on the impact of social media addiction on creativity and time management.
Closing Remarks [00:27:55 – End]
Conclusion of the episode with final thoughts and a reminder to be positive influences in others’ lives.
I’ve just launched a free resource called Secrets to Winning Listing Appointments, and it’s available now on my website: agentrisecoaching.com/listingsecrets
Giving your brand exposure on Facebook is a wise thing to do. Even wiser, do Facebook Live’s. The challenge I see the most, is agents doing them wrong and missing the whole reason why you should do Facebook Lives – that is to create ENGAGEMENT.
Today, I want to give you Facebook Live Tips and Content Ideas for Real Estate Agents.
Tip #1. Write a compelling title
Draw people in with your heading. For example instead of “Open House Sunday 1-3 at 123 Main St” go with something like:
“Are you looking for a house with an amazing kitchen? Wait till you see this one…”
Tip #2. Ask a question for people to answer.
Remember, social media is all about being social. You need to ask question that is easy to respond to, that will create the engaement you are looking for.
Tip #3. Don’t start off with…ok I think we’re live. It’s all for the replays.
You have to think about replays. The majority of your views will come replays. Be sure to start you video with content right away.
Tip #4. Schedule your lives – create an event.
By creating an event for when you go live, you will increase the number of people who will join your live. It just adds to the fun!
Tip #5. Call it a show and have a co-host
This just adds to the entertainment factor.
Content Ideas For Facebook Lives
The biggest struggle I see real estate agents facing is what content should I produce that will create engagement. Here are some ideas:
Monday Trivia
I used to do a live show on my Facebook page called, Mathweg Monday Trivia. I would ask a family feud style trivia question every Monday morning. Something like “Name something you might see at a Milwaukee Brewer Baseball game”. I would give away a $25 gift certificate to a local restaurant to the winner – the one who answered what we were thinking first. If no one answered by the end of the day on Monday, we would post a clue on Tuesday. Sometimes we’d go until Thursday or Friday before we got an answer. We would get 2500-5000 organic views.
MatchMaking
Go live with a list of your active buyers who can’t find what they are looking for. Ask the question: Who do you know that has this kind of house?
Who has {Your City’s} best ____?
Go live and ask for people’s opinion on who has {your city’s} best – Food Type, Service Type, Atmosphere Type, Place Type, Activity Type and much more.
Real Estate Related Questions
This one can be borderline, as most real estate related topics don’t do well on social. Instead get them over on YouTube where they are social.
Questions like: What worries you most about buying a house? or How to get $18k over your list price. (Story about a listing that recently sold)
“Top 3” opinion posts with the question “what did I miss?”
Top 3 best places to market your home?
Top 3 best things to do to get your home ready for the market.
Top 3 best thing to make the most of an open house.
Top 5 reasons why ____ is an incredible community
This is just scratching the surface, and I would love to hear your Facebook Live ideas. Please comment with them, along with a link to your Facebook Page if you’re going live.
