When it comes to being a media company that just happens to sell Real Estate, Sue “Pinky” Benson is doing a great job and is making a big splash in her market. Her creative Real Estate marketing strategies set her apart from other agents in her area and attract people to her. I’m excited for you to hear this episode, catch some of Sue’s energy, and pick up some great Real Estate marketing ideas!
“Play like it’s 2017” and work as a group
In the past, Real Estate agents were protective of their listings and wanted to control the information. In today’s episode, Sue “Pinky” Benson talks about living in the present and why working as a group to get the information out as widely as possible is critical in today’s market. Listen in to find out how networking with other agents and using technology to share information and promote one another’s businesses can raise the respect people have for you and attract clients.
Using Facebook Lists for marketing strategies and supporting the Real Estate community
Want to find out what is happening in your community so that you can provide value to your audience? Would you like to communicate in a more personal way with your clients or find an easy way to network with other agents? In this episode, Sue “Pinky” Benson talks about how to use Facebook lists to accomplish these things and more. If you have never used Facebook Lists for Real Estate marketing, you definitely want to listen to this episode and find out what a great tool it is!
How to start over in a new area in Real Estate
Sue “Pinky” Benson moved to Naples, Florida just two years ago, going from a community with a few hundred Real Estate agents to an area with thousands. In this episode, she talks about the transition and how she is creating success in a market that is flooded with agents. Join us to find out how her creative Real Estate marketing strategies are providing value and attracting clients to her.
Spotlight your community to provide value to your clients
Sue “Pinky” Benson wants the community to know that she is there for them. In this episode, she tells us why we should get out and know what the community has to offer, and how that allows us to give more value to our clients. Sue embraces a philosophy of giving, not just trying to get. Listen in to get some creative Real Estate marketing ideas that help strengthen your community and attract clients at the same time.
Outline of this great episode
[0:35] Introduction to the Onion Juice podcast, this episode, and our sponsors
[7:55] Introduction of Sue “Pinky” Benson, best known for her unique video and marketing strategies.
[9:44] You’re as good as those you surround yourself with.
[16:59] Sharing others’ listings can attract people to you.
[17:57] How to use Facebook Lists for marketing strategies and supporting the Real Estate community.
[21:48] How to start over in a new area.
[28:30] How Sue Benson chose “Pinky” for her brand.
[29:55] Tips for recording a professional video commercial.
[31:07] The importance of a bio and how to write it.
In this episode, we’re going to talk about some things I’m really excited about on Facebook. For a while I had started to discount Facebook, but they are continuing to make changes and improvements, and the new features have given me a few big ideas for using Facebook for Real Estate marketing. I hope you’ll listen and begin to understand some things you didn’t yet know about Facebook!
How to use automatic messaging on Facebook to connect with people
I love the Facebook ads new automatic messaging feature. In this episode, I’ll tell you why you should be using it, and how it can help you easily schedule showings! Automatic messaging is available on a few other apps as well. Don’t miss this new feature and the way it can simplify your communication and bring you more leads. You know you want to do this.
Use Facebook to build Your database and get valuable feedback
Did you know that Facebook is a great tool for building your database? In today’s episode, I’ll tell you how to do it, and how you can get valuable feedback and potential clients in the process. The private messaging feature is underused, and can be a great tool for using Facebook for Real Estate marketing! Listen in for great ideas on how to use it.
Why you should use Facebook ads and Facebook Live for Real Estate marketing
Facebook ads are great. And if you’re not using Facebook Live, you should be. In this episode I’ll tell you what you can do to effectively use these Facebook features for Real Estate marketing. But should you build your business around Facebook ads? Listen in to also find out how to balance your other activities with using Facebook for Real Estate marketing.
Facebook groups and lists are a great way to build client relationships
Are you using Facebook groups for your Real Estate business? In this episode I’ll give you some tips on how to use them to build relationships that can lead to transactions. And one of my favorite features in Facebook is the newsfeed lists. Listen to today’s podcast to find out how to use them to cut out the “noise” and connect with the people who are most important to you and to your business.
Outline of this great episode
[2:31] Intro to today’s episode about things you might not realize you can do on Facebook.
[6:09] What automatic messaging can do for your Real Estate business.
[10:22] Why you should create a BLS (Buyer Listing Service).
[14:06] Use Facebook to build your database and get valuable feedback.
[18:19] Why you should use Facebook ads but not build your business around them.
[20:20] Facebook live. If you’re not using it, you need to.
[21:43] Facebook groups – a great way to build relationships with people.
[22:52] Facebook lists – a great way to cut out the “noise” and connect with people.
Marketers ruin everything. Techniques that work great for marketing Real Estate get used so much that after awhile they don’t work well at all. So how do you figure out what to do? In this episode, I’ll give you the storyboard of my marketing experience and what I have learned along the way. We are media companies that happen to sell Real Estate, and I am here to show you how to attract business instead of chasing it.
My Real Estate marketing roadmap
I have tried it all. From newsletters and print advertising to social media, and everything in between. When it comes to Real Estate marketing, I have figured out what works and what doesn’t, what used to work and doesn’t anymore, and what is new and effective for today. In this episode, I’ll give you the storyboard of my experience in Real Estate marketing, and tell you what you can to make it work for you.
Real Estate Marketing – what works today and what doesn’t
Some old style Real Estate marketing techniques still work! Some that used to be great, and even some new ones, are now a waste of time. We want to attract business, not chase it, and definitely don’t want to waste our time on activity that doesn’t work. So listen to this episode and learn from my experience what kinds of advertising, both old and new, will attract people to your business.
Becoming a media company that happens to sell Real Estate
Can you do Real Estate marketing and remain true to who you are? How is a media company that happens to sell Real Estate different from a traditional Real Estate agent? You can be yourself because people can’t relate to your “perfection” anyway. Listen in on this podcast and let me tell you about an approach that is more relationship-based and lets you be who you are.
Relationship marketing through Facebook Lead Ads
What are you doing on social to drive traffic to your blogs? Facebook? Instagram? How do you use those to leverage your relationships? One of my favorite tools is Facebook Lead Ads. In this episode, I’ll tell you about them and why they work so well. And remember to join our Onion Juice Podcast Facebook group, because we talk about this a lot. Come join the conversation!
Outline of this great episode
[0:27] Introduction to the podcast
[1:21] Intro to this episode about my Real Estate marketing roadmap.
[3:13] Information about sponsors, resources and coaching program
[6:17] My marketing experience — what works and what doesn’t.
[20:15] Becoming a media company that happens to sell Real Estate.
[22:09] Relationship marketing through social media.
When it comes to being a media company that just happens to sell Real Estate, Sue “Pinky” Benson is doing a great job and is making a big splash in her market. Her creative Real Estate marketing strategies set her apart from other agents in her area and attract people to her. I’m excited for you to hear this episode, catch some of Sue’s energy, and pick up some great Real Estate marketing ideas!
