Creating Curiosity & Conversations with your Content & Mastering Real Estate Social Media: Insights from Sue “Pinky” Benson
Welcome to another episode of the Agent Rise Podcast! In this session, co-hosts Neil Mathweg and TJ McGraw are joined by the dynamic Sue “Pinky” Benson, a well-known figure in the real estate community, especially on Instagram. Although this episode was meant to be released before the Agent Rise Summit, the content remains invaluable for those who missed the event or are looking for actionable social media strategies.
Why Social Media Matters for Real Estate Agents
Pinky emphasizes that social media is not just a platform for posting listings but a space to create curiosity and spark conversations. She notes that many agents fall into the trap of posting generic, uninspiring graphics and wonder why they fail to engage their audience. The key is to create content that intrigues people and prompts them to interact, ultimately leading to more business.
Overcoming the Fear of Creating Content
One of the biggest hurdles real estate agents face is the fear of being judged or trolled online. Pinky advises agents to accept that not everyone will like them, and that’s okay. The focus should be on providing value and answering the questions potential clients are searching for. She shares inspiring success stories, like that of Don in Utah, who went from not knowing how to use a camera to creating advanced videos that have significantly boosted his business.
The Power of Time Blocking and Multipurposing Content
Balancing content creation with the demands of real estate work can be challenging. Pinky shares her strategy of time blocking, dedicating specific times for creating and planning content. She also highlights the importance of multipurposing content. For instance, when visiting a property for a listing appointment, use that time to create multiple pieces of content, from walkthrough videos to live streams. This efficient use of time ensures that you always have a bank of content ready to post.
Consistency is Key
Pinky’s success story underscores the importance of consistency. She shares how being consistent with her social media efforts over the years has not only built her brand but also directly led to significant business opportunities, like the sale of a $2.3 million condo. Agents are encouraged to think of social media like a postcard campaign – it requires ongoing effort and consistency to see results.
Practical Tips for Getting Started
For agents looking to get started, Pinky suggests a simple yet effective tip: set a daily reminder on your phone asking, “What video did I record today?” This keeps content creation top of mind and helps build the habit of regularly producing content. Remember, you don’t need to post immediately; having a stash of videos ready ensures you can maintain a consistent posting schedule.
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In the latest series of the Agent Rise Podcast, Neil Mathweg and Mindi Kessenich take us on a deep dive into the complexities and strategies of acquiring listings in the current real estate market. The journey begins with a candid reflection on personal breakthroughs and the subtle art of understanding client hesitation.
One pivotal moment comes from Mindi’s revelation about overfunctioning—how it creates an illusion that one must prove their worth excessively before asking for business. This mindset is a common trap for real estate professionals, often hindering their ability to connect and convert leads effectively. The series emphasizes the importance of introspection and confronting personal barriers to growth and success.
Neil and Mindi also highlight the underestimated power of your sphere of influence. Contrary to popular belief, the people you’ve helped in the past are not just past clients; they are potential gateways to new opportunities. Engaging with your sphere, whether they are settled with a “honey of a rate” or not, can open doors to referrals and new listings. It’s about maintaining that connection, reminding them of your presence in the real estate realm, and positioning yourself as a resource for their investment aspirations.
The duo also introduces practical tools like HomeBot, a sophisticated system that aids in keeping clients informed about their home’s value, fostering regular interaction, and cementing your role as their go-to real estate advisor.
As the series progresses, Neil and Mindi plan to unravel more strategies, focusing on different market segments and innovative ways to secure listings. Their conversational, insightful approach makes the Agent Rise Podcast a must-listen for any real estate professional aiming to thrive in today’s market. Stay tuned, engage with your sphere, and be the reason someone smiles in your real estate journey today!
???? Build a real estate business you love! Start with the Agent Rise Book – Get the first five chapters for free – https://agentrisecoaching.com/book/
???? Get started building a real estate business! Book your discovery call today – www.agentrisecoaching.com
???? Get your tickets to the Agent Rise Summit 2024 in Fort Myers Flordia ???? (April 28-30th, 2024) – www.agentrisecoaching.com/summit
???? The Agent Rise Podcast has been producing a weekly podcast for real estate agents since 2016 – that’s over 300 weeks in a row. Search for your favorite at https://agentrisecoaching.com/agent-rise-podcast/
Hey there, friends and fellow risers! It’s Neil here with Mindi, and boy, do we have a real talk lined up for you today on the Agent Rise Podcast.
We’re diving headfirst into the whole Burnett vs. NAR drama that’s got everyone in a tizzy. I mean, if you’ve even glanced at the news, you’re probably thinking the sky’s falling, right? And it’s hard not to, with all this doom and gloom everywhere you look.
But here’s the real deal: Mindi and I are not about to let the negativity win. It’s like we’re in this massive real estate mastermind group on Facebook, and what was meant to be a place for sharing and growth has turned into this anonymous fear fest. Mindi had enough—she hit that peace out button with a sense of “I’m done with this!”
And you know what? It’s all about the value we bring to the table. We’ve got to stay sharp, keep our negotiation skills on point, and show our clients why we’re indispensable. Mindi’s right—change has always been part of the game, and it’s about how we dance in the rain, not just waiting for the storm to pass.
This isn’t just about blocking out the noise (though that’s a start). It’s about grounding ourselves in gratitude and the good we’ve done and can do. It’s hard to be scared when your heart’s full of thanks, isn’t it? So let’s replace the ‘what ifs’ with a big ol’ heap of appreciation.
The big takeaway? Stick with it. Be the real estate rockstar you’re meant to be. The agents who just show up without putting in the work, without the heart—they won’t last. But you? You’re here for the long haul.
When others see a closed door, we see the ones swinging wide open. Opportunities are ripe for the taking for those who are prepared. And it’s not just about bracing for change—it’s about embracing it, running with it.
So, if you find yourself fretting about what’s coming down the pipeline, remember that fear is a choice. Choose strength, choose growth, choose gratitude. It’s about getting back to the roots of why we do what we do—serving people, helping them through one of the biggest decisions of their lives, and making a real difference.
And hey, if social media’s getting you down, if the mastermind groups are more about doom than development, it’s okay to say goodbye. Cleanse your palate and your feed, and surround yourself with the kind of people who lift you up and push you forward.
It’s about being the kind of agent who survives the shifts and thrives in them. Because at the end of the day, we’re not just selling houses; we’re building a legacy of service, authenticity, and resilience.
Thanks for tuning in, and don’t forget to keep rising, keep shining, and most importantly, keep grinding. The world needs agents like you, now more than ever.
If you’re like most agents I talk with they are overwhelmed by knowing what to say and when to say it. They feel they need to have the right script for every moment. Now don’t get me wrong, having a script is great, but when it burdens you to remember it so much that you won’t step out because you’re afraid you’ll mess it up. Then at that point, the script complicates things too much and begins to work against you. And that’s when I feel we over complicate things. Not only do I feel we do that with scripts, but I feel we do that with a lot of other things in this business. We’re going to unpack those today.
Resources and Links mentioned in this episode
I’ve just launched a free resource called Secrets to Winning Listing Appointments, and it’s available now on my website: agentrisecoaching.com/listingsecrets
If you’re like most agents you have a client every once in a while that just sucks the life out of you. No matter what you do you can’t win them over. It leaves you feeling defeated, full of anxiety, and to the point where you wonder if you even like this business anymore.
Today, I want to show you how to get past this, regain your confidence, and continue to flourish in your career.
Resources and Links mentioned in this episode
I’ve just launched a free resource called Secrets to Winning Listing Appointments, and it’s available now on my website: agentrisecoaching.com/listingsecrets
