by Neil Mathweg | Sep 5, 2016 | Podcast
You are the only one who knows how to be yourself.
You were built, created, made to be exactly who you are! There’s nothing beneficial to trying to imitate somebody else in the industry who you think is cool, or doing it right. Don’t get me wrong – there’s always a place for learning from others and modeling what they do – but when it comes to the personality and “why” behind you and your brand, it’s YOU that makes all the difference in setting you apart. On this episode, I’m chatting with my friend Jason Frazier about a whole slew of things but they all center around this issue of being yourself. Listen carefully. You could learn a new perspective that will help you stand out from the crowd and get more business.
Being yourself enables you to attract instead of chase your prospects.
You hear me talk about all kinds of social media platforms on The Onion Juice podcast – SnapChat, Facebook, Instagram – and the reason I like many of them is because they have components of what they offer that enables me to be raw and real. I can show people a snapshot of my life and family and town that draws them to like me. (Honestly, I think they really DO like me). And that’s one of the primary components in the “know-like-trust” formula that makes modern marketing work these days. So please – PLEASE – be yourself – and you’ll find people attracted to WHO YOU ARE.
You’re fighting for attention with everyone out there, right? So how do you win?
With the advent of social media and the ease of producing content on the internet the competition for attention is getting harder and harder every day, right? You can’t expect to win the attention of everyone if you were copying what everyone else is doing. In this episode, I am talking with my friend Jason Frazier, who is a pro at being himself and letting his following see who he really is. If you listen carefully to what Jason has to share you will learn that it is not what you do that’s most important, it is who you are.
Your clients are out there for the taking… and you can get to them without a lot of cash!
I really believe that your clients are out there for the taking. Nobody is really working hard to impress them with authenticity and character, they are still using the old tired gimmicks that were common years ago and still don’t work. If you will take the time to figure out who you are and position yourself as that person, you will find that people who gravitate toward your philosophies and beliefs will gravitate toward you. You will be attracting clients instead of chasing them and find that your lifestyle and business work a lot more smoothly because of it. That’s what this episode of the podcast is all about, so be sure to listen to my conversation with my friend Jason Frazer.
Forget all the copycat tactics if you are going to be yourself.
Most real estate agents out there are trying to copy what the top producers do. I am all for finding effective approaches to things and implementing them in what I do, but I’m never going to stake my claim on doing things just because a top producer does it. On this episode, you will hear me talk with my friend Jason Frazier about the kinds of things that make you, you – and why you need to capitalize on the uniqueness that is inherent in your personality and viewpoints, and how it will gain you more clients than you think it will. This episode is at the core of everything I do on this podcast so if you listen to this episode you will understand where I’m coming from, and spades!
Outline of this great episode
- [0:34] My introduction to this episode of the podcast.
- [1:29] Do you want to come to Madison, WI for the 52nd episode?
- [4:41] Introduction to Jason Frazier, the Real Estate CIO.
- [11:21] What does it mean to be a media company that happens to sell Real Estate?
- [17:14] How Jason practices authenticity and why he thinks it’s important.
- [23:26] What Jason recommends for agents who are starting out brand new.
- [28:22] The biggest problems Jason sees real estate agents making today.
- [34:04] What Jason thinks about SnapChat and Instagram Stories.
Resources & Links mentioned in this episode
Our sponsor: www.KnightBarry.com
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by Neil Mathweg | Jun 27, 2016 | Podcast
The Juice Bar is open! Now accepting questions for me to discuss and answer on the show, Onion Juice! I think I’ll do this every 10 episodes or so: I’ll answer questions I’ve gotten from listeners. This is my first of such shows. But before I dive in, I have to express how truly happy and blessed I feel to be able to reach so many real estate professionals around the globe with this podcast. It’s truly an honor to see how many people I’ve been able to help improve their businesses and reach their goals. Here’s to many more!
Want to be a business magnet? Of course you do. So work it!
Attracting business to yourself is kinda my mojo. You’ve all heard me talk about it on Onion Juice. But it doesn’t happen overnight. It’s something you work on and build up. In this question and answer episode, my first listener question launches me straight into a discussion of how to do this. You might have to continue chasing business the old school way for a little while as you develop your ability to attract it to you. That’s okay! Anything worth doing is worth investing some time and energy into. Listen here for tips on just how to start developing that magnetism that can one day drive your success!
Start a local show! If I can do it, so can you.
The best way to start to attract business to yourself in my experience is to start a show. Like I always say, take a look at what radio shows have been doing for years. They get people to call in; they make things happen and get people engaged. Why shouldn’t a realtor model that? Interview local people. Be entertaining. Be a little vulnerable. Be REAL! Take a listen to this episode of Onion Juice to learn some of the specific things I’ve learned about how to attract business to yourself rather than burning up your energy chasing it.
People can’t relate to your Perfection.
In this episode, I answer some questions about how professional to be with people as a realtor, and how to be yourself while being professional. In a nutshell, I advise them to err on the side of being personal rather than professional. Obviously you don’t want to gush personal details to the world on social media, but I do suggest opening up to people. Bring people on the journey with you. I talk especially about making videos that are raw and real. You don’t have to make highly polished videos. In my experience, you shouldn’t even want to. Let me share some of my experiences of putting your true self out there so they see a real person they can relate to.
Life happens. So share it!
Even when it’s not pretty, share your story! I personally struggled with addiction in my past, but do I struggle to hide that or cover it up now? Absolutely not! As a friend put it, “Make your mess your story!” The final question I address in this Q and A episode of Onion Juice deals with this dynamic: how can the struggles you’ve faced actually end up being a benefit? And they can! Whatever life-altering struggles you may have survived, don’t try to shove them into a dark hole. It won’t work anyway. But you can actually use those experiences to help others, and at the same time to help advance your profession as a realtor.
Outline of this great episode
- [0:39] Doing things a little differently today: welcome to the Juice Bar!
- [4:10] How to get your questions to me.
- [5:07] This week in social media: videos on Twitter, panoramas on Facebook, and more!
- [9:35] First question: how can I start attracting business TODAY?
- [12:07] Second and third questions on videos and how to bring who you are into your work as a realtor.
- [17:53] About a video I made to help realtors succeed and how you can get it for free.
- [20:18] About leadpages and how to use them.
- [22:15] About huge, life-altering experiences folks have shared with me.
Resources & Links mentioned in this episode
Our sponsor: www.KnightBarry.com
Text the word “strength” to 44222 to get the video I made with strategies for success for my fellow realtors.
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by Neil Mathweg | May 16, 2016 | Podcast
Every time you put yourself out there on social media or by creating an event, you are an artist! Start thinking of it that way. Put some zing into your networking, your marketing, and everything you do as a professional. That’s what I focus on in this episode of Onion Juice. What can we real estate professionals learn from a singer-songwriter? A lot. You might be surprised! If you’re a frequent juicer, welcome back! If you’re a first timer, welcome aboard, and feel free to go back to the previous 34 episodes. You’ve got a lot to catch up on!
Networking is an art! Learn to be a media company that happens to sell real estate.
When you promote your business or yourself as a professional, does it inspire you? Does what you’re posting or hosting make you feel alive? If not, you can learn some valuable lessons from artists. When a singer-songwriter creates songs, designs a T-shirt or a website, they’re promoting themselves, trying to attract people to their music. That’s what we do when we make videos or blog posts. In this episode, I’m going to talk to singer-songwriter Michael Shynes about his work. I think you’ll see a lot of important parallels to your own professional endeavors.
Be consistent. Over and over and over.
I recently hosted a backyard barbecue which included a house concert by Michael Shynes. When I told him how disappointed I was that more people hadn’t shown up, he reminded me, “It’s not about the people who don’t show up, but the people who do.” Duh! I used to know that. I built my business, even this podcast, one by one by one. You just keep showing up. Be consistent. Nothing gets built in one lump sum; success is always an incremental process. Check out this podcast for more insights I learned from an evening with an artist.
There are LOTS of realtors, but very few artists among them, few who stand out from the crowd.
As I listened to singer-songwriter Michael Shynes perform, I noticed that what made him really compelling was the little stories he told before each song. He pulled people in by sharing his story, sometimes some very personal and unflattering details about his past. That’s how you connect with people! Tell your story. People don’t want to listen to you promote your business, but if you can open up to them, let them know who you really are, that’s where powerful connections happen. A realtor can draw inspiration from the artist’s model on many levels, as I explore in this episode of Onion Juice.
On your way to the top, don’t forget to enjoy the climb.
I never wanted to win the lottery. And as a realtor I don’t want anyone handing me free business. Yes, I want to be successful. Of course I do; why else would I work at all? But I also want to enjoy the climb. I want to do this work. I thrive on connecting with people, caring about them, helping them as I can. That’s my drive. If someone just picked me up and put me at the top, I’d feel like I lost my mojo. Listen here to an artist’s explanation of the same feeling. This is a big part of why I believe professionals who follow their passion are artists.
Outline of this great episode
- [1:27] Learn to be an artist, not just a realtor.
- [3:20] Introducing singer-songwriter Michael Shynes (even though he’s a Vikings fan)
- [6:14] The new Onion Juice segment everyone’s raving about: Jerry Potter’s “This Week in Social Media.”
- [10:04] Focusing on those who DO show up to build your business one by one by one.
- [11:42] The power of story-selling and truly connecting with people.
- [16:35] “Rundown Street Lights,” by Michael Shynes.
- [20:52] The importance of enjoying the climb on your way to the top.
- [28:50] Another Shynes song that really resonated with me during a difficult time in my life.
Resources & Links mentioned in this episode
Our sponsor: www.KnightBarry.com
Michael Shynes – www.michaelshynes.com
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by Neil Mathweg | Feb 29, 2016 | Podcast
Hey! Thank you so much for visiting this show notes page. This is where I give you a summary and all the resources for this particular episode. And what is this one about? YOUR story. Yep, your story is vital to the success of your business, and how you tell it is the most important part. I call it “story selling,” and it’s how you attract a following and engage them with you for the long haul. It’s the way you set yourself apart in their eyes and create a raving fan base rather than one time customers. I’m going to talk about all that on this episode of Onion Juice.
Why your story is so important.
In order for any business in these modern times to gain traction, it needs to be built upon a story. People are hardwired to think in terms of story. That’s why movies and books are so popular and continue to be. Your business has a story, and you need to be completely in tune with it so that you can tell it effectively to those who need what you have to offer. But you don’t want to tell it in a way that makes everything about you, your story exists for the service of your customers. You want to talk about them and what they need, and how your story and enables you to fulfill those needs. Find out how you can do that on this episode of Onion Juice.
HOW you tell your story is what matters.
If your potential clients are going to engage with you in a way that makes them loyal enough to tell others about you (which is what you want isn’t it?), then you have got to learn how to tell your story in a way that excites them. They need to be able to relate to it, to relate to you. They need to get to know you, not a perfect persona of who you want them to think you are, but who you really are. That way you feel real to them. That way you feel like a person just like them. People like to work with people, not businesses. On this episode I’m going to give you some tips about how you can tell your story in that fashion.
The Know, LIke, and Trust factor is essential.
Marketing guru Seth Godin, has often said that as you tell your story you have to gain people’s attention AND gain their trust. It’s both, not just one. Gone are the days of screaming at a potential audience through a television or radio commercial, you’ve got to engender trust in the way you communicate your message. And your message has to be about them, the client, the customer, the person you want to help. That is how you get them to know you, like you, and trust you, and trust is the key component in any business transaction. Be sure to listen to this episode of Onion Juice, I’m going to unload a boat load of contents about how you can build that trust.
The MUST ANSWER questions for the “About” page on your website.
If you have a website you probably have a page that is labeled “about.” It’s usually where we spout off a resume of qualifications and experiences. That is fine for as far as it goes, but it doesn’t go very far. Your about page has to be about your client – their needs, their desires, their pain, and how you are uniquely positioned to help them fix whatever problem it is they have come to you for. On this episode of Onion Juice I’m going to give you a list of questions that you must answer on your about Page, and give you a way you can have that list sent directly to you. This part alone is worth the time it will take you to listen.
Outline of this great episode
- [0:28] My welcome and preview of this episode.
- [0:43] Why “Onion Juice” for a podcast name?
- [2:10] What story are you telling your followers?
- [4:53] Every type of story that you tell your followers can be profitable.
- [5:37] Why you need to stand for something as a Realtor.
- [7:00] Decide who you are and what you want to be consistent with in your story.
- [8:30] Why your story needs to be told over and over and over.
- [10:30] The importance of being raw and real: like and trust.
- [12:58] Pay attention to your “about” or “bio” page with an eye on what the client is looking for.
- [14:37] Questions you should ask yourself when you’re creating your “about” or “bio” page.
Resources & Links mentioned in this episode
www.KnightBarry.com – Today’s sponsor for this episode.
Text “OJNotes” to “44222” to get the show notes sent to you along with my video about how to do an open house the right way!
My bio page: www.NeilMathweg.com/about
List of questions to ask when developing your bio –
– How did you arrive at running this business? What path brought you here?
– What are you known for professionally? What do you have a knack for?
– What’s the one problem you are best at solving for your clients?
– What do your ideal clients say about you?
– Who have you worked with in the past? And what have you done for them?
– What are you most passionate about professionally?
– What most excites you about your work & the contribution you can make?
– What are you passionate about personally?
– What do you really enjoy?
– What can’t you stop talking about?
– Where can we find you when you’re not working?
– What’s your favorite way to spend a weekend or a Sunday afternoon?
– How long have you been doing what you do?
– Where did you grow up and why aren’t you there now?
– Any volunteer activities you’re crazy about?
– Any nonprofits you love, & why?
– Any awards or medals, or even medallions? Personal okay, too.
– What would be impossible for you to give up?
– Why would someone not want to work with you?
– How do you want to be remembered?
– Anything else you’d like to tell people about yourself?
Connect with me for help on this neilmathweg (at) gmail (dot) com
Join me on Periscope: @NeilMathweg – Thursdays 10AM.
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by Neil Mathweg | Feb 22, 2016 | Podcast
I totally, TOTALLY appreciate you taking the time to listen to this episode of Onion Juice. And do you know what else I appreciate? When you share the show with others. If you would be so kind as to hit the share buttons right on this page and give us a shout, that would help other people like you get word of the stuff we’re doing right here to help them ramp up their Real Estate business. Thanks! On today’s show we’ll be chatting about Snapchat (again), but this time it’s going to be a bit different. I’m chatting with the Real Estate contacts I’ve made on Snapchat to discover why they like Snapchat so much and what they’re doing to move their businesses forward using the platform.
Snapchat is a game changer for REALTORs all over the country.
Snapchat is different than most social media platforms because it’s so much easier to be real and raw using Snapchat. People don’t like to be chased down anymore, but when you’re able to post personal and business things in such an unassuming way that lets people get to know, like, and trust you, you find people responding of their own volition rather than running away because they feel they’re being pressured. Find out how these REALTORs are using Snapchat effectively, on this episode of Onion Juice.
Why SnapChat fits the “relationship business” that REALTORs are in.
If you don’t realize it yet, you have to come to terms with the fact that Real Estate is not about securing listings, it’s about helping people through building relationships. People don’t buy based on expertise, they buy based on trust – which flows from relationships. The way SnapChat is structured, it’s much easier to build real relationships on the platform, and those relationships (like the ones you hear on this episode) are powerful for building referral networks, finding new clients, and getting the exposure you need in your geographic area to position yourself as a trusted expert.
Why and how you should be using SnapChat as a REALTOR.
Snapchat is a real life way you can broadcast content on the fly to engage with people in your area. Think about that. There are people in your geographic area who are watching others in the area snap, broadcast, and watch. If you are doing the same, you can easily and quickly become a household name when it comes to the Real Estate market in your area. You can post “how to” videos, events from your day at work (good or bad), and examples of what consumers should look out for when it comes to real estate in the area. And when you lace all of that with personal events that happen with your family and personal life, you’ll engender trust in ways you didn’t think possible – because you’re coming across as a real person. Be sure to listen to these all stars to find out the wide variety of things these REALTORs are doing on SnapChat.
The most crucial point on SnapChat is authenticity.
The people you want to help in your Real Estate business appreciate dealing with others who are “real.” They don’t want (or need) a salesman, they need a trusted expert who cares about them. You’re able to broadcast yourself – who you are and how you operate – by using SnapChat to the people in your area. That enables your potential clients to see you in real life situations, in the middle of circumstances and opportunities they face, which makes you authentic in ways you can’t buy with advertising. SnapChat is a new medium that is just at the beginning and you should learn how to get yourself going on SnapChat now, before the platform is flooded.
Outline of this great episode
- [0:31] Welcome to this episode and how you can get connected with the guests in today’s episode.
- [1:01] My introduction to the guys and gals on this episode.
- [6:02] GROUP QUESTION: What is your favorite thing about Snapchat and what are the major opportunities you see using it?
- [12:00] The way my SnapPack group of REALTORs has become so connected through SnapChat.
- [14:41] What is SnapChat and how should it be used effectively?
- [19:00] Concerns about privacy and permission when filming situations and people.
- [22:16] Showing off local businesses and merchants as a Real Estate strategy.
- [25:05] “How To” videos on SnapChat and the power of positioning.
- [33:17] How SnapChat can be like reality TV and dealing with the fear in real life situations.
- [38:11] Dealing with the “old timers” who don’t understand what you’re doing.
- [39:01] What the group says to those who are not yet on SnapChat.
- [43:05] How you can get the SnapChat contact info on all these great REALTORs.
Joining me in this episode
Dustin Brohm – Utah
Bucky Beeman – Minnesota
Marian Rosaaen – Washington DC
Dean Ouellette – Arizona
Eric Larkin – Forida
Alex Wang – California
Resources & Links mentioned in this episode
Get your “SnapPack” invites by texting “SnapPack” to “44222.”
Our sponsor: www.KnightBarry.com
Follow Neil on:
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Facebook
Twitter
Periscope (search for @NeilMathweg)
Leave a rating and review on iTunes
