by Neil Mathweg | Dec 12, 2016 | Podcast
Live video is everywhere. Snapchat. Instagram. Facebook. Youtube. You can find a live streaming video option in almost every social media app. Why is this important for you? Because video is the way that most connections and even business marketing will be done in the future. Even the powers that be at Facebook say so. You can hear what Facebook and the other platforms are planning AND MORE IMPORTANTLY what you should be doing to make the most of the trend so you are not left behind by listening to this episode of The Onion Juice podcast!
Why conversations are more powerful today than ever before. Live video is key.
Even in the increasingly digital age we live in, the conversations people have together are what build trust and deep relationship. And believe it or not, digital media is making it even more possible and more powerful. Live video is a way that you can broadcast not just your message but also your personality to those who follow you and create interactions that until recently, were only text-based. And it’s as people get to know your personality that you become not just a headshot on a bus bench or billboard, but a real person like them that they can get to know, like, and eventually trust. Find out how to position yourself to make the most of live video, on this episode.
We’ve moved from a world of static information to a world of live engagement.
Evan Spiegel of Snapchat was recently quoted as saying that we’ve moved from a world of static information to a world of live engagement. Look around you. People everywhere are posting videos through Instagram, Snapchat, Vine, Facebook, and many other platforms. You can now make a very personal, almost-real-life connection with people all around the world. On this episode, I’ve asked my friend Chelsea to help me think through the power of live video because she’s proven herself to be such a pro at it. I’d love for you to hear what she’s got to share.
The number one way to build trustworthiness is to let people see your face.
When you think of a person you love, a person you trust, what comes to mind? I bet it’s an image of their face, right? That’s because the face represents the person. It’s the “face of trust” and the “face of relationship” that connects you to them. Live video gives you the ability to let your ideal prospects and those you work with put a face to your name (and brand) so they can begin to build trust for you. That is one of the primary ways that business people are building trust these days, so I hope you’ll listen to this episode to find out some of the WHY behind using live video to get your message out.
More people own smartphones than own toothbrushes. What does that tell you?
I heard an amazing fact the other day. Worldwide, more people own smartphones than own toothbrushes. What does that tell you? More people today have the ability to receive your personalized, live video message than ever before – and they can do it almost anywhere they are. You’ve got the opportunity to reach out in unprecedented ways, ways that can build trust and engagement like never before. Listen to this “part one” episode I’m doing with my friend Chelsea about how you can use streaming video to make yourself stand out in your market.
Outline of this great episode
- [0:25] My introduction to this episode about mastering your marketing in a video-centric world.
- [5:29] Who is Chelsea?
- [10:34] The blueprints Chelsea uses to create live videos with people.
- [15:09] Practical things real estate agents can do to build trustworthiness.
- [24:05] A preview of the next episode (part 2)
- [24:38] What makes Chelsea want to be a camera-first leader?
- [28:33] The future Facebook plans for more and more video.
Resources & Links mentioned in this episode
Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ
Text “OJ Notes” to “44222”
Chelsea Peitz Snapcode –
Chelsea Peitz on Facebook
Episode 61 with Dustin
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by Neil Mathweg | Sep 26, 2016 | Podcast
OK – this is the one you’ve been waiting for. Today my guest, Monica Gutierrez, and I are going to teach you how to use Snapchat to make your client attraction machine hum along powerfully. Monica is somebody I met on Snapchat (how appropriate) and I noticed right away that she’s got it going on when it comes to Snapchat. On this episode she’s going to give you 5 key tips to building effectiveness on Snapchat – plus a bonus tip as well. You won’t want to miss this one if Snapchat has you stumped. Monica makes it easy.
Personal branding is the power of client attraction – and Snapchat makes it possible.
When we talk about personal branding these days what we mean is that people need to know, like, and trust you as a person before they will know, like, and trust your business. It’s a fact. We buy things from people or companies we trust. Snapchat makes that happen by giving you the bite-sized opportunity to repeatedly make yourself known in authentic ways. As you let your audience get to know you through the planned and spontaneous ways you use the platform, you’ll be building that brand automatically. My guest today is Monica, a pro who knows how to use Snapchat to maximum effectiveness. You’ll learn a lot if you’ll take the time to listen to this one.
Authenticity is key to using Snapchat powerfully.
One way that Snapchat is different from other social media platforms is that nobody on SC is there to watch talking heads. They want to meet real people, see snapshots of real life, and interact with those they meet. It’s part of the way the platform is built. But what does it really mean to use Snapchat in an authentic way? My guest today has some really good examples to share about what authenticity looks like, so be sure you take some time to hear her out.
If you don’t know how to use Snapchat to engage with followers, what’s the point?
Engagement doesn’t only mean that people comment on your snaps… it also means that you take the initiative to reach out to those who follow you. The direct message side of Snapchat is sorely underutilized by most users – and it’s A GOLD MINE for truly connecting with people who have shown interest in what you’re posting on the platform. That’s one of the many great points my guest today makes about how to use Snapchat effectively. If you want to know the best ways to use Snapchat, this gal can tell you better than anyone I’ve met.
Nobody can relate to your perfection, so be real!
Of course I’m not saying anybody is REALLY perfect, but on social media we can easily cloak our persona so it seems like we have no problems, no issues, no difficulties in life. But think about it for a minute – WHY WOULD YOU WANT TO DO THAT? People can’t relate to your “perfection,” they need to see the real you. They’ll actually be ATTRACTED to the real you (believe it or not). Today you can learn how to be authentic with those who follow you on Snapchat – and more importantly you’ll learn the benefit it will have for your business long term.
Outline of this great episode
- [0:28] My introduction to OJ – and this episode!
- [2:14] Who is Monica? A marketing genius!!!!
- [4:27] How I met Monica on Snapchat – and who she is.
- [6:09] The work Monica does for teams.
- [7:37] Why do real estate agents need to be using Snapchat?
- [9:07] What Monica says to people who aren’t getting anything from Snapchat?
- [11:12] Monica’s list of Snapchat tips.
- [11:39] What does it mean to be authentic on Snapchat?
- [14:58] Why positivity is so important on Snapchat (and social media in general).
- [16:57] Engagement tips for Snapchat (it’s very important).
- [18:52] The impact consistency has on your Snapchat following.
- [22:57] How can you be creative on Snapchat?
- [26:20] What in the world is resonating content?
- [27:20] How you can get to know your Snapchat audience.
Resources & Links mentioned in this episode
Text “Monica” to “44222” to get Monica’s resources.
Our sponsor: www.KnightBarry.com
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by Neil Mathweg | Aug 15, 2016 | Podcast
Instagram VS Snapchat – it’s shaping up to be the dual of the century!
OK, maybe not quite that big – but it is making some noise out there in the social media corridors of power that span the internet. The younger set tends to like SnapChat and is loudly saying it’s still the best. But many who have enjoyed the slick look and feel of Instagram are convinced that Instagram’s new “stories” function is going to put the final nail in the coffin of SnapChat. As you might have guessed, I have an opinion about this – and I’m going to share it with you on this episode.
Instagram stories: Is it the death of Snapchat?
Some people say that Instagram just struck the death blow to my old friend SnapChat but I’m not buying it. I mean come on! Couldn’t they come up with something better than to outright copy what SnapChat was already doing? I get it – similar features are a good thing but identical features? Really? But all that aside I think there are some pretty stark differences between the two platforms still and they are differences that make me lean toward SnapChat all the more. Want to hear what they are? I’m telling all – on this episode.
Real, Raw, and Down to Earth. That’s what I like about SnapChat.
Though I was bothered a little (OK, a lot) by the Instagram VS SnapChat talk when Instagram’s “stories” feature first came out, I’ve settled down a bit and now feel that my old friend SnapChat is in no danger at all. That’s because SnapChat is a way to interact that is much more real and raw. It’s people talking to people – much more of a messenger app than anything else. Instagram… well, that’s another thing altogether. It’s fancy, smooth, slick, and professional and I don’t think people are going to use it the same way they use SnapChat. That’s my opinion – and I’ve got more to say about it on this episode so please, come listen!
But a company account on Instagram just might be a cool thing.
It’s come to my attention that I could easily get all the agents in my office on the same Instagram account – and that could be pretty cool. With all of my agents sharing, posting to the new Instagram stories feature, highlighting the culture and feeling of our team – that could be a great way to get more content out there about why we are different than your normal real estate office. And I think that all of my agents would be more prone to use Instagram over SnapChat too. What do you think? Is it a cool idea? Let me know – and listen to the rest of the stuff I’ve got to say on this episode.
In a couple of weeks I’d love to answer your questions? Got any?
Every tenth episode of The Onion juice podcast I have decided to open up the juice bar. That’s my attempt at answering any questions or addressing any scenarios that you, the listeners, send it. If you have something you would like to run by me I’m happy to provide feedback or give you my perspective on what it is you’re facing or how I would handle your situation. Please send me your questions or comments and I would love to address them on the 50th episode, coming up in just a few weeks.
Outline of this great episode
- [0:24] What the Onion Juice podcast is all about.
- [1:47] Instagram Stories: and why it drove me nuts!
- [4:23] The history and chronology of SnapChat – and why I don’t see Instagram living up to it.
- [7:26] If you need some input from me, I’d love to hear from you and respond on every 10th episode (50 is coming up!).
- [8:46] After I settled down I was glad Instagram made this move.
- [12:10] The power of Snapchat that many people simply don’t get.
- [14:31] Could we create a company page with Instagram?
- [17:30] I’d LOVE to hear from you about this topic. What do you think?
Resources & Links mentioned in this episode
Our sponsor: www.KnightBarry.com
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by Neil Mathweg | May 23, 2016 | Podcast
In this episode of Onion Juice I’ve invited The SnapPack back to talk about what’s changed with Snapchat in recent months. You might remember we talked to them 15 episodes ago or so. Well, nothing stands still, certainly not social media! So today they’re back with some useful updates. It’s all part and parcel of the Onion Juice mission to help you be the best realtor you can–one who attracts business, not chases it! Using social media is not just part of your trade, it’s your art, and the Snap Pack’s got some great insights in this episode.
Make videos that POP! No snoozers, please.
Snapchat has a lot of new features you can use to really make your videos stand out. In this episode of Onion Juice, I pick the brains of The SnapPack to really delve into what those cool features are. Do you know about the new auto advance feature? Wow! How about the video and audio call options that are now available? And stickers! They’ve been around for a while, but there are so many options with them now. Did you know you can put a sticker somewhere in your video, say on your forehead, and it’ll stay there throughout the video? Learn more here…
Snapchat’s not always a snap. But it can be FUN!
Let’s be honest: networking through Snapchat is a chore. It takes time and it takes thought. But working it into your daily routine can go a long way toward making sure you maintain a consistent presence. Remember, here at Onion Juice, our aim is not simply to be great realtors, but to be media companies who happen to sell real estate. In this episode, members of The SnapPack talk about their own successes and failures with using Snapchat in different ways to improve their business. Learn from their experiments with geofilters, ghost codes, and more.
Snapchat is not just for your teenage daughter!
A lot of folks want to let the extent of their social media aptitude live and die on Facebook. They’re missing out! Snapchat is just as easy to use. Do it like you did with Facebook: just get on there and figure it out. You’ll be amazed how user-friendly and intuitive it is and how much it can expand your reach. It’s also a great platform for repurposing content that you can then use on other social media platforms such as Facebook, Instagram, Periscope, Twitter, etc. Listen to The Snap Chat talk casually here about the far-reaching advantages of getting to know Snapchat from the inside.
What gets YOU talking? Being asked a question, duh!
The same principle applies on Snapchat. If you want to get a lot of response and engagement from your followers, ask something. Ask for opinions about something. As a realtor, maybe ask which of these two properties people like better and why. Start discussions. But avoid boring, end-in-themselves comments. “I am heading to work now.” Um, okay. Who cares?! The professionals from The Snap Pack talk in this Onion Juice episode talk about other types of posts that have generated a lot of activity for them. Listen here to learn from their experience. Come on, get Snappy!
Outline of this great episode
- [0:27] The Snap Pack is back to talk about what’s changed with Snapchat.
- [3:30] Some new, special features available with the new version of SnapChat released in March.
- [6:10] This Week in Social Media (Twitter, Facebook, Instagram and Windows updates).
- [12:55] Here are the most important things the social media gurus of The Snap Pack have learned about Snapchat.
- [17:05] How to use geofilters as a realtor; jump on the very beginning of this train!
- [23:55] How Snapchat helps you realize how much content there is out there for you to repurpose.
- [33:17] About getting your local community to embrace and become part of Snapchat.
- [40:05] Strategies for generating interactions on Snapchat.
Resources & Links mentioned in this episode
Our sponsor: www.KnightBarry.com
Text “snappack” to 44222 to get links to the SnapPack and plenty of my other professional associates.
This week in Social Media – Tonicmediagroup.com/blog
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by Neil Mathweg | Feb 22, 2016 | Podcast
I totally, TOTALLY appreciate you taking the time to listen to this episode of Onion Juice. And do you know what else I appreciate? When you share the show with others. If you would be so kind as to hit the share buttons right on this page and give us a shout, that would help other people like you get word of the stuff we’re doing right here to help them ramp up their Real Estate business. Thanks! On today’s show we’ll be chatting about Snapchat (again), but this time it’s going to be a bit different. I’m chatting with the Real Estate contacts I’ve made on Snapchat to discover why they like Snapchat so much and what they’re doing to move their businesses forward using the platform.
Snapchat is a game changer for REALTORs all over the country.
Snapchat is different than most social media platforms because it’s so much easier to be real and raw using Snapchat. People don’t like to be chased down anymore, but when you’re able to post personal and business things in such an unassuming way that lets people get to know, like, and trust you, you find people responding of their own volition rather than running away because they feel they’re being pressured. Find out how these REALTORs are using Snapchat effectively, on this episode of Onion Juice.
Why SnapChat fits the “relationship business” that REALTORs are in.
If you don’t realize it yet, you have to come to terms with the fact that Real Estate is not about securing listings, it’s about helping people through building relationships. People don’t buy based on expertise, they buy based on trust – which flows from relationships. The way SnapChat is structured, it’s much easier to build real relationships on the platform, and those relationships (like the ones you hear on this episode) are powerful for building referral networks, finding new clients, and getting the exposure you need in your geographic area to position yourself as a trusted expert.
Why and how you should be using SnapChat as a REALTOR.
Snapchat is a real life way you can broadcast content on the fly to engage with people in your area. Think about that. There are people in your geographic area who are watching others in the area snap, broadcast, and watch. If you are doing the same, you can easily and quickly become a household name when it comes to the Real Estate market in your area. You can post “how to” videos, events from your day at work (good or bad), and examples of what consumers should look out for when it comes to real estate in the area. And when you lace all of that with personal events that happen with your family and personal life, you’ll engender trust in ways you didn’t think possible – because you’re coming across as a real person. Be sure to listen to these all stars to find out the wide variety of things these REALTORs are doing on SnapChat.
The most crucial point on SnapChat is authenticity.
The people you want to help in your Real Estate business appreciate dealing with others who are “real.” They don’t want (or need) a salesman, they need a trusted expert who cares about them. You’re able to broadcast yourself – who you are and how you operate – by using SnapChat to the people in your area. That enables your potential clients to see you in real life situations, in the middle of circumstances and opportunities they face, which makes you authentic in ways you can’t buy with advertising. SnapChat is a new medium that is just at the beginning and you should learn how to get yourself going on SnapChat now, before the platform is flooded.
Outline of this great episode
- [0:31] Welcome to this episode and how you can get connected with the guests in today’s episode.
- [1:01] My introduction to the guys and gals on this episode.
- [6:02] GROUP QUESTION: What is your favorite thing about Snapchat and what are the major opportunities you see using it?
- [12:00] The way my SnapPack group of REALTORs has become so connected through SnapChat.
- [14:41] What is SnapChat and how should it be used effectively?
- [19:00] Concerns about privacy and permission when filming situations and people.
- [22:16] Showing off local businesses and merchants as a Real Estate strategy.
- [25:05] “How To” videos on SnapChat and the power of positioning.
- [33:17] How SnapChat can be like reality TV and dealing with the fear in real life situations.
- [38:11] Dealing with the “old timers” who don’t understand what you’re doing.
- [39:01] What the group says to those who are not yet on SnapChat.
- [43:05] How you can get the SnapChat contact info on all these great REALTORs.
Joining me in this episode
Dustin Brohm – Utah
Bucky Beeman – Minnesota
Marian Rosaaen – Washington DC
Dean Ouellette – Arizona
Eric Larkin – Forida
Alex Wang – California
Resources & Links mentioned in this episode
Get your “SnapPack” invites by texting “SnapPack” to “44222.”
Our sponsor: www.KnightBarry.com
Follow Neil on:
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Periscope (search for @NeilMathweg)
Leave a rating and review on iTunes
Live video is everywhere. Snapchat. Instagram. Facebook. Youtube. You can find a live streaming video option in almost every social media app. Why is this important for you? Because video is the way that most connections and even business marketing will be done in the future. Even the powers that be at Facebook say so. You can hear what Facebook and the other platforms are planning AND MORE IMPORTANTLY what you should be doing to make the most of the trend so you are not left behind by listening to this episode of The Onion Juice podcast!
