by Neil Mathweg | Sep 26, 2016 | Podcast
OK – this is the one you’ve been waiting for. Today my guest, Monica Gutierrez, and I are going to teach you how to use Snapchat to make your client attraction machine hum along powerfully. Monica is somebody I met on Snapchat (how appropriate) and I noticed right away that she’s got it going on when it comes to Snapchat. On this episode she’s going to give you 5 key tips to building effectiveness on Snapchat – plus a bonus tip as well. You won’t want to miss this one if Snapchat has you stumped. Monica makes it easy.
Personal branding is the power of client attraction – and Snapchat makes it possible.
When we talk about personal branding these days what we mean is that people need to know, like, and trust you as a person before they will know, like, and trust your business. It’s a fact. We buy things from people or companies we trust. Snapchat makes that happen by giving you the bite-sized opportunity to repeatedly make yourself known in authentic ways. As you let your audience get to know you through the planned and spontaneous ways you use the platform, you’ll be building that brand automatically. My guest today is Monica, a pro who knows how to use Snapchat to maximum effectiveness. You’ll learn a lot if you’ll take the time to listen to this one.
Authenticity is key to using Snapchat powerfully.
One way that Snapchat is different from other social media platforms is that nobody on SC is there to watch talking heads. They want to meet real people, see snapshots of real life, and interact with those they meet. It’s part of the way the platform is built. But what does it really mean to use Snapchat in an authentic way? My guest today has some really good examples to share about what authenticity looks like, so be sure you take some time to hear her out.
If you don’t know how to use Snapchat to engage with followers, what’s the point?
Engagement doesn’t only mean that people comment on your snaps… it also means that you take the initiative to reach out to those who follow you. The direct message side of Snapchat is sorely underutilized by most users – and it’s A GOLD MINE for truly connecting with people who have shown interest in what you’re posting on the platform. That’s one of the many great points my guest today makes about how to use Snapchat effectively. If you want to know the best ways to use Snapchat, this gal can tell you better than anyone I’ve met.
Nobody can relate to your perfection, so be real!
Of course I’m not saying anybody is REALLY perfect, but on social media we can easily cloak our persona so it seems like we have no problems, no issues, no difficulties in life. But think about it for a minute – WHY WOULD YOU WANT TO DO THAT? People can’t relate to your “perfection,” they need to see the real you. They’ll actually be ATTRACTED to the real you (believe it or not). Today you can learn how to be authentic with those who follow you on Snapchat – and more importantly you’ll learn the benefit it will have for your business long term.
Outline of this great episode
- [0:28] My introduction to OJ – and this episode!
- [2:14] Who is Monica? A marketing genius!!!!
- [4:27] How I met Monica on Snapchat – and who she is.
- [6:09] The work Monica does for teams.
- [7:37] Why do real estate agents need to be using Snapchat?
- [9:07] What Monica says to people who aren’t getting anything from Snapchat?
- [11:12] Monica’s list of Snapchat tips.
- [11:39] What does it mean to be authentic on Snapchat?
- [14:58] Why positivity is so important on Snapchat (and social media in general).
- [16:57] Engagement tips for Snapchat (it’s very important).
- [18:52] The impact consistency has on your Snapchat following.
- [22:57] How can you be creative on Snapchat?
- [26:20] What in the world is resonating content?
- [27:20] How you can get to know your Snapchat audience.
Resources & Links mentioned in this episode
Text “Monica” to “44222” to get Monica’s resources.
Our sponsor: www.KnightBarry.com
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by Neil Mathweg | May 23, 2016 | Podcast
In this episode of Onion Juice I’ve invited The SnapPack back to talk about what’s changed with Snapchat in recent months. You might remember we talked to them 15 episodes ago or so. Well, nothing stands still, certainly not social media! So today they’re back with some useful updates. It’s all part and parcel of the Onion Juice mission to help you be the best realtor you can–one who attracts business, not chases it! Using social media is not just part of your trade, it’s your art, and the Snap Pack’s got some great insights in this episode.
Make videos that POP! No snoozers, please.
Snapchat has a lot of new features you can use to really make your videos stand out. In this episode of Onion Juice, I pick the brains of The SnapPack to really delve into what those cool features are. Do you know about the new auto advance feature? Wow! How about the video and audio call options that are now available? And stickers! They’ve been around for a while, but there are so many options with them now. Did you know you can put a sticker somewhere in your video, say on your forehead, and it’ll stay there throughout the video? Learn more here…
Snapchat’s not always a snap. But it can be FUN!
Let’s be honest: networking through Snapchat is a chore. It takes time and it takes thought. But working it into your daily routine can go a long way toward making sure you maintain a consistent presence. Remember, here at Onion Juice, our aim is not simply to be great realtors, but to be media companies who happen to sell real estate. In this episode, members of The SnapPack talk about their own successes and failures with using Snapchat in different ways to improve their business. Learn from their experiments with geofilters, ghost codes, and more.
Snapchat is not just for your teenage daughter!
A lot of folks want to let the extent of their social media aptitude live and die on Facebook. They’re missing out! Snapchat is just as easy to use. Do it like you did with Facebook: just get on there and figure it out. You’ll be amazed how user-friendly and intuitive it is and how much it can expand your reach. It’s also a great platform for repurposing content that you can then use on other social media platforms such as Facebook, Instagram, Periscope, Twitter, etc. Listen to The Snap Chat talk casually here about the far-reaching advantages of getting to know Snapchat from the inside.
What gets YOU talking? Being asked a question, duh!
The same principle applies on Snapchat. If you want to get a lot of response and engagement from your followers, ask something. Ask for opinions about something. As a realtor, maybe ask which of these two properties people like better and why. Start discussions. But avoid boring, end-in-themselves comments. “I am heading to work now.” Um, okay. Who cares?! The professionals from The Snap Pack talk in this Onion Juice episode talk about other types of posts that have generated a lot of activity for them. Listen here to learn from their experience. Come on, get Snappy!
Outline of this great episode
- [0:27] The Snap Pack is back to talk about what’s changed with Snapchat.
- [3:30] Some new, special features available with the new version of SnapChat released in March.
- [6:10] This Week in Social Media (Twitter, Facebook, Instagram and Windows updates).
- [12:55] Here are the most important things the social media gurus of The Snap Pack have learned about Snapchat.
- [17:05] How to use geofilters as a realtor; jump on the very beginning of this train!
- [23:55] How Snapchat helps you realize how much content there is out there for you to repurpose.
- [33:17] About getting your local community to embrace and become part of Snapchat.
- [40:05] Strategies for generating interactions on Snapchat.
Resources & Links mentioned in this episode
Our sponsor: www.KnightBarry.com
Text “snappack” to 44222 to get links to the SnapPack and plenty of my other professional associates.
This week in Social Media – Tonicmediagroup.com/blog
Follow Neil on:
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Periscope (search for @NeilMathweg)
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OK – this is the one you’ve been waiting for. Today my guest, Monica Gutierrez, and I are going to teach you how to use Snapchat to make your client attraction machine hum along powerfully. Monica is somebody I met on Snapchat (how appropriate) and I noticed right away that she’s got it going on when it comes to Snapchat. On this episode she’s going to give you 5 key tips to building effectiveness on Snapchat – plus a bonus tip as well. You won’t want to miss this one if Snapchat has you stumped. Monica makes it easy.