social media marketing - Agent Rise Coaching

Creating Curiosity & Conversations with your Content – Featuring Sue “Pinky” Benson

by Neil Mathweg | May 15, 2024 | Agent Rise Podcast, Podcast

Creating Curiosity & Conversations with your Content & Mastering Real Estate Social Media: Insights from Sue “Pinky” Benson

Welcome to another episode of the Agent Rise Podcast! In this session, co-hosts Neil Mathweg and TJ McGraw are joined by the dynamic Sue “Pinky” Benson, a well-known figure in the real estate community, especially on Instagram. Although this episode was meant to be released before the Agent Rise Summit, the content remains invaluable for those who missed the event or are looking for actionable social media strategies.

Why Social Media Matters for Real Estate Agents

Pinky emphasizes that social media is not just a platform for posting listings but a space to create curiosity and spark conversations. She notes that many agents fall into the trap of posting generic, uninspiring graphics and wonder why they fail to engage their audience. The key is to create content that intrigues people and prompts them to interact, ultimately leading to more business.

Overcoming the Fear of Creating Content

One of the biggest hurdles real estate agents face is the fear of being judged or trolled online. Pinky advises agents to accept that not everyone will like them, and that’s okay. The focus should be on providing value and answering the questions potential clients are searching for. She shares inspiring success stories, like that of Don in Utah, who went from not knowing how to use a camera to creating advanced videos that have significantly boosted his business.

The Power of Time Blocking and Multipurposing Content

Balancing content creation with the demands of real estate work can be challenging. Pinky shares her strategy of time blocking, dedicating specific times for creating and planning content. She also highlights the importance of multipurposing content. For instance, when visiting a property for a listing appointment, use that time to create multiple pieces of content, from walkthrough videos to live streams. This efficient use of time ensures that you always have a bank of content ready to post.

Consistency is Key

Pinky’s success story underscores the importance of consistency. She shares how being consistent with her social media efforts over the years has not only built her brand but also directly led to significant business opportunities, like the sale of a $2.3 million condo. Agents are encouraged to think of social media like a postcard campaign – it requires ongoing effort and consistency to see results.

Practical Tips for Getting Started

For agents looking to get started, Pinky suggests a simple yet effective tip: set a daily reminder on your phone asking, “What video did I record today?” This keeps content creation top of mind and helps build the habit of regularly producing content. Remember, you don’t need to post immediately; having a stash of videos ready ensures you can maintain a consistent posting schedule.

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Real Estate Marketing on Facebook and other Social Media, with Dustin Brohm- Episode 81

by Neil Mathweg | Apr 3, 2017 | Podcast

My good friend Dustin Brohm recently attended the Social Media Marketing World conference in San Diego. In this episode, we are chatting about his takeaways and how what he learned relates to Real Estate marketing on Facebook and other social media. Listen to this episode to hear Dustin’s take on Facebook, Twitter, LinkedIn, and Instagram. Find out how to use Google Analytics to track your Facebook ads. I think you’ll enjoy this lighthearted conversation and you’ll learn a lot in the process!

Why it’s still a great time to start a Facebook group

Groups are not being utilized as much as they should be for Real Estate marketing on Facebook. In this episode, Dustin Brohm talks about starting groups and shares some great ideas for getting people to engage within the group. Want to know how to make new members feel welcome? You’ll find out here. Listen to this episode and be motivated to create and use Facebook groups that work!

How to decide what content to promote

You definitely want to promote your content when you are doing Real Estate marketing on Facebook. But how do you know what content to promote? In this episode, Dustin Brohm tells me what he learned at the Social Media Marketing World conference in San Diego about promoting content. Listen in to know what to test, and how to not waste money in deciding what content to promote.

Facebook still runs the world in terms of social media marketing

Each of the social media platforms has its value in Real Estate marketing. But Facebook still rules the world. In this episode, Dustin Brohm talks about the various social media platforms and focuses in on Facebook. We talk about Facebook ads, Facebook Messenger, and Facebook Stories. If you are using, or want to use Facebook for Real Estate marketing, you will definitely want to hear this conversation.

Using social media to build your credibility in the Real Estate market

How do you let people in your sphere of influence know who you are and what you are doing? There are a number of ways that you can use social media to get the word out and build your credibility. In this episode, Dustin Brohm and I talk about how to do that. Listen in to find out what you should be communicating with people to build your credibility and motivate people to contact you when they want to buy or sell Real Estate.