by Neil Mathweg | Apr 27, 2020 | Agent Rise Podcast, Podcast
Imagine your social media plan actually having a purpose, increasing your top of mind awareness, AND turning those online relationships into real-life clients. This is a real estate agent’s dream-come-true, right? Well… it’s actually possible and more attainable than you might think. In this Facebook Live, I’ll give you the exact strategies our team has used to give our social media a purpose, start relationships with thousands of people in our community, and actually start conversations about their real estate needs.
Video Replay – https://youtu.be/9BNgyQnOn9M
Agent Rise Bootcamp – agentrisecoaching.com/bootcamp
by Neil Mathweg | Mar 13, 2017 | Podcast
I am so excited to have Katie Lance on the show today! Katie specializes in working with companies, including Real Estate pros, to get “social smart.” In this episode, Katie gives us the highlights of the savvy social media strategies, tips, and tricks that she teaches in her signature program, #GetSocialSmart Academy. If you want to take your Real Estate business to the next level, you will not want to miss this high-energy, informative conversation!
What is your Real Estate content strategy?
What is your strategy for distributing Real Estate content? Do you have one? In this episode, Katie Lance points out the need to get “social smart” with a clear plan for content, talks about several ways to find content that your audience will want, and tells us how to set up a plan that will run effectively. She also talks about using a variety of social media platforms to connect with your clients and potential clients. If you want to authentically invest in client relationships and grow your business at the same time, you need to listen to this episode!
“But I don’t want to be on Facebook!”
Are you concerned that getting into social media will depersonalize your relationships with your clients? Does the idea of going tech scare you? It’s time for you to get social smart. Real Estate is a relationship business. In today’s episode, social media consultant Katie Lance shows us how social media is one more way to authentically stay in touch with people. Listen in on our conversation to find out how to sift through the “noise” on Facebook and only see what is important to you and your clients. Find out how to use Facebook as a relational tool!
Snapchat and Instagram: Go-to platforms for Real Estate Content!
You may need a 19-year old (or someone younger) to teach you how to use Snapchat. But these popular social media apps can be a great place to connect with people and grow your Real Estate business! In today’s episode, Katie Lance talks about how to find out how much of your client base is on Snapchat or Instagram, and how you can use these platforms to communicate your content. Don’t miss out on this great conversation!
How to do Real Estate on Facebook
Ready to connect with people on Facebook but unsure of how to communicate your content there? What if you don’t have the perfect images or video equipment? Should you post on your personal page or set up a business page? So many questions about how to get social smart with Facebook, and Katie Lance is the person who can answer them! Listening to my interview with Katie today will get you started. What are you waiting for?
Outline of this great episode.
- [3:07] Intro to this episode with Katie Lance, founder of Katie Lance Consulting Co.
- [5:11] Coming up with a clear plan for a consistent Real Estate content strategy
- [13:27] “But I don’t want to do Facebook” – Overcoming social media fears and concerns
- [20:34] Snapchat and Instagram are Katie’s go-to platforms for Real Estate content!
- [23:47] Strategies for new social media users
- [26:28] Facebook and Facebook Live. Does it have to be perfect?
- [32:15] Facebook – Personal or business page? How professional does it need to be?
- [36:24] Katie’s new book is coming out in April. Build relationships and generate leads in business. You can do both.
Resources & Links mentioned in this episode
Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ
Realtyexecutivescs.com
Katie Lance Website
#GetSocialSmart Academy Website
Book: Get Social Smart
Text “KatieLance” to 42222 to get pdf with 30 Facebook Live ideas
To get the 11 question listing presentation, text “listing” to 42222
Neil’s Coaching program
Join the Onion Juice – Ideas for Real Estate Agents Facebook Group
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by Neil Mathweg | Sep 19, 2016 | Podcast
Social media can be used in thousands of ways for thousands of business niches. But today I’ve got THE guy on who can help us understand the best ways to use social media for Realtors. Michael Meier is a broker/owner in New York City. NEW YORK CITY, JUICERS! He’s doing business in the Big Apple and making it happen in ways most of us can’t even imagine. He’s doing it by using social media to attract people to his real estate business. On this episode, I chat with Michael about all things social media and we spend a lot of time talking about how he uses Facebook Live and Snapchat to build a community that brings in business. It’s time for you to take your game higher, with Michael Meier (on fire).
Social media for realtors is not about pushing your listings.
You have inventory you need to move. I get that. But if you’re using social media to shout about the cool houses you have for sale and not building a community, you’re like the guy in the ring toss booth at the carnival who yells at every passerby. You’re irritating and obnoxious and most people are going to walk right by pretending they didn’t hear you. That’s not what you want. Today’s show is going to tweak your thinking about what it means to use social media to fuel your real estate business, and my friend Michael Meier (who I met through social media, by the way) is here to do the tweaking (No, not twerking. You don’t want to see Michael twerking).
Michael’s Snap-U-Cation episodes are a great example of what can be done.
My friend Michael Meier is killing it in his New York City real estate business. A big part of how he does it is by leveraging the power of online video to build a community that sees him as an expert in New York real estate. He does these segments on Snapchat he calls “Snap-U-Cation.” It’s education about real estate concepts that he presents in 5 snaps or less. That’s pretty short – but it’s also pretty powerful because people are able to get the concepts quickly and in an entertaining way. I’m telling you if you’ll take the time to learn from this guy you won’t be sorry you listened.
How to pivot from chasing clients to attracting them.
Michael Meier (my guest on this episode) admits that when you first get started as a realtor you need to do some chasing. You’ll need to build a network, insert yourself into the relationships and communities that already exist, and get some attention for yourself. But once you’ve got a base built it’s time to ramp up social media to become more effective at attracting clients. The people you’ve chased who are now in your network should (and often will) become some of the primary people who begin pushing you out to other people – through shares, likes, and comments on the content you’re sharing. You can hear how Michael suggests new agents make that pivot and turn up their social media game, on this episode of The Onion Juice Podcast.
Snapchat has helped Michael recruit, refer, and reel in new business.
When you don’t think of social media as a vehicle for blasting out every new listing and sales record and start thinking of it as a place to build community, amazing things begin to happen. Michael has been leveraging Snapchat to build a community centered around the topic of real estate in New York City and through it, he’s benefitted in some great ways. He’s found new agents for his office. He’s gotten referrals from Realtors in different parts of the country. He’s actually sold homes over Snapchat – and lots more. Get outside the box of your own thinking about social media by hearing how Michael does it, on this episode.
Outline of this great episode
- [0:32] My introduction to this episode – and my thanks to you!
- [3:50] Who is Michael Meier? (my guest today).
- [7:05] How I met Michael and why I like what he’s doing on Facebook LIVE.
- [8:19] The 3 one minute videos Michael has new agents create immediately.
- [9:56] The temptation to wait until everything is perfect to make yourself known.
- [11:46] How Michael chases clients initially but transitions to client attraction.
- [16:44] What Snapchat has done for MIchael’s business and brand (and why you should be using it).
- [21:28] Why more real estate agents need to get onto Snapchat now.
- [26:14] What is Michael’s Snap-U-Cation?
- [29:30] Effective ways Michael has seen agents use social media.
- [34:25] Why the biggest barrier you have to doing video is yourself.
- [36:45] Michael’s encouragement to agents who are not yet on the social media bandwagon.
Resources & Links mentioned in this episode
Our sponsor: www.KnightBarry.com
Follow Michael on Facebook and Snapchat
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by Neil Mathweg | Jun 13, 2016 | Podcast
Are you afraid of social media? Thinking it’s something your teens can handle, but it would completely snow you? In this episode, I want to focus especially on helping you overcome that fear. Learn how easy it truly is! And then learn how amazing your business can grow when you learn how to become a media company that just happens to sell real estate. Then once you like what you hear here, go back and listen to back episodes of Onion Juice for more solid ideas on how to use media to take your business to the next level.
My first show makes my ears hurt! But hey, I made it–and many more (and much better) thereafter!
Several months ago, my guest Rory Washington was clueless about how to incorporate media into his real estate business, but now he’s absolutely crushing it on Snapchat, and more! How did he do it? Mostly just by diving in and giving it a go. When he first started out as a realtor, he did what the “gurus” said: a lot of phone calling and door-knocking. But that got him nowhere except feeling like he was annoying people. Then he discovered Onion Juice and got on board! Just a few months later, he’s killing it in the once foreign world of social media. Listen here for more about how he stopped chasing business and learned to attract it instead.
Learn how to be entertaining, not irritating! And NOT a stiff.
My guest in this episode of Onion Juice tells about a pretty embarrassing thing that happened to him a while ago when he was making videos in a park. He was publicly accused of being a creeper, taking pictures of mothers and children! Did he rush to delete that post? No, he highlighted it on his own Facebook page. And guess what, people LOVED it! It was hilarious and it generated a lot of interactions on his page. Here he talks about that and other important lessons he learned about being an entertainer, not a stiff that takes himself too seriously.
Skip first gear! Open up and start in second gear with your clients.
Most people like to work with people they feel are like-minded to themselves. It’s not necessarily professionalism that attracts them to a certain realtor. It’s being a regular guy. That’s why posting zany things on Facebook, or raw things on Snapchat, can win you more clients than putting the number of houses you sold last year on a billboard. Open up. Be real. Be vulnerable. In this episode, my guest Rory Pitts talks about how much his business grew when he stopped doing what traditional realtors told him to do and started letting his inner media artist flourish.
But who are you REALLY? (One question your clients should never need to ask)
If you’re using social media on a daily basis, your clients will know you. If you’re posting entertaining things, their friends will get to know you too! Social media can drive your networking to an exponential level. In this episode, we talk about how to post a little something, a little glimpse into your day, everyday, and why that is so important. Even if, for instance, you set aside Sundays as family day; post that. Let your people know, “Hanging with my kiddos in the park on this gorgeous afternoon!” That’s not narcissism; it’s just fleshing out your online persona and letting people see the real you. That and more great tips on how to attract business rather than chase it in this episode of Onion Juice.
Outline of this great episode
- [0:27] Welcome to the show dedicated to teaching you to be a media company that just happens to sell real estate!
- [2:50] Introducing today’s guest, Rory Pitts, who was also once as reluctant as you may be to put media to work for his business.
- [4:35] Jerry Potter with This Week in Social Media, keeping us up to date so we don’t have to!
- [7:22] Rory and I talk directly to agents who aren’t quite sure they can tackle this media thing yet–just like Rory used to be.
- [13:50] Rory’s camera use gets him accused of being a creeper in a park, and how he uses that to his advantage!
- [19:30] If you set aside a family day, let people know that too; they’ll respect it.
- [23:53] Why it’s important to let people see inside your day on a daily basis.
Resources & Links mentioned in this episode
Our sponsor: www.KnightBarry.com
Follow Rory on:
Facebook: @rorypitts
Snapchat: @rorypitts
Instagram: @rory_pitts
iTunes: The Rory Pitts Show
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by Neil Mathweg | Mar 7, 2016 | Podcast
Social media has come along, and Realtors are not so good at using it. Yeah, you can blast more people with your pushy sales messages, but are you getting customers from it? Probably not. Why? Because you’re not storyselling. You’re pushing your stuff on people who don’t want to hear it. Social media is NOT the place to blast people with market reports or inventory. It’s where people go to relax or be entertained. So how do you use social media in a way that actually engages with people on those levels? By storyselling. Find out how on this episode of Onion Juice.
Why I believe that storyselling is the only way for Realtors to market on social media.
The fact is that you DO have inventory to promote. You do have expertise and knowledge about things people need. But you can’t go onto social media and do those things. You have to work your way into their attention grid through entertaining them, moving them, inspiring them: and you do all of those things by telling stories. On this episode of Onion Juice I’m going to walk through what it means to storysell and explain the ways you can change your social media posting that will be more effective for the acquisition of clients and the increase of your business bottom line.
What is the CAUSEABILITY factor of the things you’re posting on social media?
What the HECK does THAT mean? It means there’s a reason behind why you’re posting what you’re posting. Sure, ultimately it may be to win people over so they will become your clients, but you actually need to have a deeper, more altruistic motive than that. You’ve got to be eager to HELP people first and foremost, even if it means you don’t get a sale or new client out of the deal. What does that look like and how does it really work? I’m going to tell you all about it on this episode.
The POWER of creating great value.
I’ve come to realize that when I post things on social media that are bland, uninteresting, or outright asking someone to do something, I’m not giving them adequate REASONS to pay attention to what I’m posting. If I’m going to win them over, I’ve got to give them something. I’ve got to be generous. I’ve got to create valuable things that they can actually use, so much so that they can’t believe that I’m giving it away for free. When I do that, I’m making a difference in their lives and building the foundation for a relationship – and relationships are what lead to sales. Find out more on this episode of Onion Juice.
You need to respect the social media platform you’re sharing on.
The WAY you post to social media depends entirely on WHAT SOCIAL MEDIA PLATFORM you’re posting on. Youtube is more of a search engine than it is an interactive, relational platform, so posting market reports or inventory reports there might make sense. But Facebook isn’t a search engine, it’s a relational and entertainment platform. People aren’t there to get market reports, they are there to have fun and catch up with friends. If you post your market reports on Facebook, you’ll get crickets. Find out how to change the game on your social media posting, on this episode.
Outline of this great episode
- [0:24] Welcome to this episode about “storytelling.”
- [0:40] Why the name “Onion Juice?”
- [2:18] My introduction to a marketing approach to storytelling.
- [6:39] The things your content MUST have to have storyselling power.
- [7:08] What is CAUSEABILITY?
- [10:45] The power of providing great VALUE.
- [12:50] Why you need to respect the PLATFORM you’re sharing on.
- [15:12] Is there a reason for INTERACTION with your post?
- [24:21] Would you use the link below to rate, review, and subscribe to the show?
Resources & Links mentioned in this episode
www.KnightBarry.com – This episode’s sponsor: Knight Barry Title
Get the show notes to each episode by texting “OJnotes” to “44222.”
The Gary V. Show
Movie: Rudy
Dave Ramsey
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