I Love Madison And The Power Of Team Building – Episode #182

I Love Madison And The Power Of Team Building - Episode #182

Because the tenth Agent Rise step is all about team building, I thought this episode would be the perfect opportunity to update you on all things I Love Madison. I’ve recently made some big changes to that brand around team building and it’s been a huge win for my real estate business. I want to give you all of those details plus show you how you can build a great team of your own. If you are struggling to build a brand that people can get behind then this episode is for you. So what are you waiting for? Press play so we can dive in!

Let your brand fuel your attraction pillar

One of the biggest pitfalls of an attraction pillar is that it takes too long to bear fruit and can ultimately become a distraction. This is especially true for the new or stuck agent. However, one of the reasons attraction pillars can fall flat in the results department is that there is a disconnect between the brand of your business and the attraction itself. People recognize me from the I Love Madison Show all the time but not once has that resulted in a sale. Some even thought I had quit real estate to do that full-time. Talk about a disconnect! That’s one of the reasons I rebranded my real estate business as the I Love Madison Home Team. By capitalizing on the success of the I Love Madison Show I’m allowing my brand to fuel my attraction pillar and vice versa. Now when people talk about the show their also talking about my business which is what is ultimately going to make this attraction successful.

There is no “I” in team

Building a brand is easy because it can be anything you want it to be. However, building a brand well and making sure it lasts is something different entirely. A big part of that is making sure your brand is something that you can build a team around. I recently rebranded my business as the I Love Madison Home Team because I wanted to have a brand that my team could get behind without losing their own identity. By moving away from the Neil Mathweg brand, I am able to elevate my team instead of just myself. Having a brand that allows you to uplift others is a critical part of team building and will help you take your business to the next level.

Let your rebrand serve as a heart check

If you’re considering a rebrand maybe it’s time for a heart check as well. What I mean by that is with rebranding your business comes a focus on mission and vision. What you do and why you do it is the heart of your business and if your brand needs a change perhaps it’s time to examine what makes you tick as well. You might have a solid mission and vision or you may need to go back to the drawing board. Either way, there is no better time to fine-tune the critical components of what makes your business uniquely yours than during a rebrand.

It’s time to build

One of the biggest pushbacks I get to team building is that it isn’t the right time to build a team. So many agents have this idea that they can’t build a team unless their cup is running over or they have too much work to handle by themselves. The former is a myth and the latter is the kind of desperation that few would actually want to be a part of. People don’t want a rainmaker they want a leader. Agents want to be led and mentorship is a much better selling point than workload or excess. The systems you create and the team atmosphere you cultivate is your greatest asset when building a team. As long as you have those in place there is no better time to build than now!

Outline of this great episode

  • [4:25] Is fear of success keeping you from building a team?
  • [5:47] Why a successful attraction pillar doesn’t mean success
  • [12:03] Building a brand people can get behind
  • [14:34] Everything I’m doing to reach people with I Love Madison
  • [20:37] The best time to start team building

Recommended Resources

Resources and Links mentioned in this episode

  • Check out the I Love Madison Showonline!
  • Text “AGENTRISE” to 44222 for more info on the Bootcamp starting March 25th
  • Watch Masterclass “5 Steps To Building An Uncommon Real Estate Career”. It’s free! https://neilmathweg.lpages.co/agent-rise-masterclass/
  • To get my listing presentation tips, text “LISTING” to 44222
  • Join the Agent Rise Facebook Group (free) at Facebook.com/groups/agentrise
  • To learn more about coaching, go to www.neilmathwegcoaching.com
  • If you want to see my website as a REALTOR in Madison Wi go to www.neilmathweg.com

Connect with Neil!

Schedule a free 30 minute breakthrough call with Neil, schedule your call at neilmathwegcoaching.youcanbook.me

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind – leave a rating and review for the Agent Rise podcast on Apple Podcasts (formerly iTunes)

Dream Big And Empower Others As You Go – Episode 46

Ep 46 Album coverI believe that everyone needs to learn how to dream big.


That’s because life is what you make it, for the most part. Of course there are circumstances and situations you can’t control but YOU have got to decide how you’re going to respond to those things. And more importantly, YOU have to be the one who determines that your big dreams are NOT going to be held back by anything that comes along. On this episode I’m talking about some of the reasons that dreaming big is important – and one of the best reasons is that it brings others along with you. It may be your family, the people you serve, or the people you hire. But no matter who it is you have the opportunity to lift others by chasing those big dreams of yours. Take a listen to this one, I think you’ll like it.

Success unshared is failure.


A guy named John Paul DeJoria said that and I believe it with all my heart. We aren’t truly successful unless the blessing that comes to us through our success is also lifting another person to a better place. So what are you doing to make sure that every ounce of the success you have is actually benefitting other people as well as yourself? On this episode I’ve got a pretty clear idea for how you can do that and it has to do with adding people to your team. That may not make sense right away but if you’ll listen to this episode it won’t take you long to get it. Those big dreams of yours are enough to not only bring you to a higher place but to help others on their journey too.

If you’re holding onto every dollar you are unable to grow.


When I talk about adding people to your team you might immediately recoil, thinking that you can’t afford to do it. I know there are times when it’s hard to stretch the old budget to cover another expense. But you shouldn’t think of a team member as an expense even if that salary is an expense on paper. That’s because as you multiply your efforts through an assistant or a partner, you’ll find that success comes more quickly and the profit margin goes up. A person who’s worth being hired will replace their salary in income in no time. If you hold onto every dollar you’re never going to grow. OK, scratch that – you might grow INWARD and more SELFISH. But you’ll never impact other people in a positive way. Take a step out of your comfort zone to fuel that big dream of yours and see where it takes you – and the people you’re able to bring along for the ride.


Doesn’t it motivate you to empower others?


I’ve got a gal on my team who has hired an assistant to help her with her administrative stuff. The assistant does a great job and actually pays for her own salary through the work she does. But back to the gal on my team – she has a very deep motivation to take care of that assistant. The idea of not having enough income or profit to fund that assistant’s salary just kills her. It’s motivating to empower others, to provide a job for them, to put food on their table. Once you get someone on your payroll or on your team you’ll begin to care about their well being and want to succeed for their sake as much as yours. That’s when your big dreams become even bigger because they include someone else.


If you’re not growing, you’re not going anywhere.


Some people are pretty content by nature. They don’t have a lot of drive or ambition or desire to be much more than they are at this moment. If that is you, I get that, but look outside yourself for a moment. By not growing, you’re not going anywhere – and chances are the people around you aren’t going anywhere because you’re not. I’m talking about your family, your friends, your team members. I’ve learned that stepping outside my own comfort zone has forced me to grow in ways I never imagined. Now I’m ready to dream big – bigger than ever, and I’m excited to take others with me. What about you? Are you ready to dream big?

Outline of this great episode


  • [0:24] Neil’s introduction to this episode of the podcast and explanation of the show.
  • [3:01] Why success needs to be shared.
  • [10:12] But what if you’re lacking motivation to grow? Be a blessing to others instead.
  • [12:34] Amazing people who understand the need to empower others, to share success.
  • [15:34] Why it’s important to align your conscious and subconscious mind.
  • [18:14] How you can connect with me.

Resources & Links mentioned in this episode


Our sponsor: www.KnightBarry.com


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