by Neil Mathweg | Oct 16, 2023 | Agent Rise Podcast, Podcast
by Neil Mathweg | Feb 10, 2020 | Agent Rise Podcast, Podcast
I’ve tried creating YouTube videos before and have always hit a dead end. I was never able to settle into a groove. Recently, I was inspired by Peter McKinnon and a concept he introduced in one of his videos. I put my daily routine for video production to good use and got to work creating content for my Agent Rise YouTube Channel. Hear all about my inspiration, upcoming video ideas—and more—in this episode of Agent Rise!
My YouTube “Aha!” moment
I LOVE to tinker with videos. I have all the tools I need to create high-quality video (a great camera and access to Final Cut Pro video editing software). I enjoy creating videos and I’ve wanted to start a channel for a while—but nothing ever stuck…until I was watching one of Peter McKinnon’s videos and had my Aha! Moment.
He was doing a tutorial inside of a vlog.
Now, I’ve done videos before. Some of my ‘I Love Madison’ videos fare quite well on YouTube. In the past, I’ve attempted to shoot videos of me coaching, but didn’t feel like they’d resonate. And it certainly wasn’t something people would be searching for. People want tutorials, but they want them to be fun and entertaining. This is where a vlog tutorial comes into play.
So what is a vlog style tutorial?
You don’t want to just be a talking head in a video. Even with the best editing and added touches it still comes across boring. But if you work a tutorial into a vlog, it’s far more engaging. So what could that look like? In the 1st video on my YouTube channel I bring you with me to an ‘I Love Madison’ meetup and I teach you how to run one yourself.
You could also shoot a video of what it takes to host an open house. You could start in your office, put out signs, and get B-roll during the open house. As you’re vlogging, you incorporate your “how-to” in a seamless and entertaining way. The goal is to teach something while you’re doing it.
What I’m excited about: vlogging while traveling the country
I’ve talked about my dream to travel the country in an RV. Our goal is to do that this summer, but we don’t have the rig yet. My wife pointed out that we could still travel the US and vlog—but just do it in our car. So in March, we are traveling to the Real Estate Distilled conference in Louisville after which we are heading to Disney.
I’d love to meet up with anyone who is along this route (I’ll post it in the Facebook group). The goal is to vlog along our journey while delivering content that is relevant to realtors around the US. I also want to go to different parts of the country where agents are killing it. I’d love to interview them, find out what they’re doing and how they’re doing it, and share it with my viewers.
Whatever you decide to do, I want to encourage you to just go create. If you’re passionate about video and enjoy the process, give it a shot. Listen to the episode to hear how one of my ‘I Love Madison’ videos hit home.
I’m going all-in on YouTube
I’ve already posted 3 videos on my YouTube channel and intend to post a video per week. All the while trying to keep in mind what consumers are searching for. It’s all about learning what people want to see and then providing the content. You want people to find you on YouTube and become a face they recognize and think of when they think about real estate.
Here are some video ideas that you’ll be seeing in my YouTube channel:
- How to Take Great Real Estate Photos
- Making Your First hHire
- Facebook Live for Realtors
- Podcast Equipment I Use
- Facebook Live vs. YouTube
- Designing Thumbnails for Your Videos
- 7 Pieces of Equipment I Can’t Live Without
- How to Write a Different Property Description
- 3 Posts Where I’ve Gotten Over 30k in Organic Views
That’s just the start of what’s in store. But I’d love to know—what would you like to see on my YouTube channel?
Outline of this great episode
- [0:30] All about creating Youtube videos
- [1:45] Join my AgentOnTheRise.com masterclass!
- [2:03] My YouTube “Aha!” moment
- [5:28] Go subscribe to see the 3 videos I’ve posted!
- [8:14] Build a vlog around a lesson
- [9:20] What I’m excited about
- [12:15] Just go create!
- [13:44] Why I’m going all-in on YouTube
- [15:38] What are consumers searching for?
- [17:11] Let me know if you want to meet up!
Recommended Resources
Resources and Links mentioned in this episode
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by Neil Mathweg | Dec 12, 2016 | Podcast
Live video is everywhere. Snapchat. Instagram. Facebook. Youtube. You can find a live streaming video option in almost every social media app. Why is this important for you? Because video is the way that most connections and even business marketing will be done in the future. Even the powers that be at Facebook say so. You can hear what Facebook and the other platforms are planning AND MORE IMPORTANTLY what you should be doing to make the most of the trend so you are not left behind by listening to this episode of The Onion Juice podcast!
Why conversations are more powerful today than ever before. Live video is key.
Even in the increasingly digital age we live in, the conversations people have together are what build trust and deep relationship. And believe it or not, digital media is making it even more possible and more powerful. Live video is a way that you can broadcast not just your message but also your personality to those who follow you and create interactions that until recently, were only text-based. And it’s as people get to know your personality that you become not just a headshot on a bus bench or billboard, but a real person like them that they can get to know, like, and eventually trust. Find out how to position yourself to make the most of live video, on this episode.
We’ve moved from a world of static information to a world of live engagement.
Evan Spiegel of Snapchat was recently quoted as saying that we’ve moved from a world of static information to a world of live engagement. Look around you. People everywhere are posting videos through Instagram, Snapchat, Vine, Facebook, and many other platforms. You can now make a very personal, almost-real-life connection with people all around the world. On this episode, I’ve asked my friend Chelsea to help me think through the power of live video because she’s proven herself to be such a pro at it. I’d love for you to hear what she’s got to share.
The number one way to build trustworthiness is to let people see your face.
When you think of a person you love, a person you trust, what comes to mind? I bet it’s an image of their face, right? That’s because the face represents the person. It’s the “face of trust” and the “face of relationship” that connects you to them. Live video gives you the ability to let your ideal prospects and those you work with put a face to your name (and brand) so they can begin to build trust for you. That is one of the primary ways that business people are building trust these days, so I hope you’ll listen to this episode to find out some of the WHY behind using live video to get your message out.
More people own smartphones than own toothbrushes. What does that tell you?
I heard an amazing fact the other day. Worldwide, more people own smartphones than own toothbrushes. What does that tell you? More people today have the ability to receive your personalized, live video message than ever before – and they can do it almost anywhere they are. You’ve got the opportunity to reach out in unprecedented ways, ways that can build trust and engagement like never before. Listen to this “part one” episode I’m doing with my friend Chelsea about how you can use streaming video to make yourself stand out in your market.
Outline of this great episode
- [0:25] My introduction to this episode about mastering your marketing in a video-centric world.
- [5:29] Who is Chelsea?
- [10:34] The blueprints Chelsea uses to create live videos with people.
- [15:09] Practical things real estate agents can do to build trustworthiness.
- [24:05] A preview of the next episode (part 2)
- [24:38] What makes Chelsea want to be a camera-first leader?
- [28:33] The future Facebook plans for more and more video.
Resources & Links mentioned in this episode
Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ
Text “OJ Notes” to “44222”
Chelsea Peitz Snapcode –
Chelsea Peitz on Facebook
Episode 61 with Dustin
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by Neil Mathweg | Apr 18, 2016 | Podcast
If you haven’t noticed for yourself, YouTube is the place to be! Everyone uses YouTube, even my toddler! That’s why in this episode, I’m picking real estate agent Bucky Beeman’s brain to find out his insights on the YouTube phenomenon and how to utilize it. Bucky says YouTube is fast on its way to taking over the cable industry. That’s HUGE! That’s why he’s decided recently to double down his efforts to make a powerful presence on YouTube. And there’s plenty of room for improvement for the way the real estate industry has been using this tool so far.
Make your videos entertaining and educational. (Yes, even real estate videos can be entertaining!)
If your videos are not entertaining, you’ll notice it when you look at your ratings. You don’t necessarily have to be a funny guy to be entertaining (though that’s definitely helpful). This episode of Onion Juice touches on how to keep your screen lively and dynamic, keeping things moving. Even though you may be simply repurposing the content you created for other platforms like snapchat or Twitter, you need to rethink it when it goes into a video, not just regurgitate it. People will come back to your videos or even subscribe to them if you’re offering them entertainment along with education.
Use YouTube to connect with people! It’s not just a search site anymore.
YouTube definitely started out as more of a search site, but it’s now showing signs of transforming into more of a social networking site. People find you on there and if they like what they see, they come back to your video series. They may even subscribe to it. That’s why it’s important to make and upload videos to it on a regular basis. Whether your niche is in residential or commercial real estate, or underwater basket weaving for that matter, learn how to make your video presence one that people will come back to time and again. You’ll connect with more people on YouTube than on Snapchat or Twitter.
Grab your audience’s attention first thing, and introducing yourself is NOT the way to do that.
Everyone likes to start their YouTube videos off by introducing themselves. “Hi, I’m so and so and this is such and such.” But the script is boring! No one cares who you are, at least not before they know you. In this episode, I tell about the best piece of constructive criticism I’ve received from a listener. She corrected me of starting out this way and taught me a much more effective way of grabbing my audience’s attention. Take a listen to learn what I learned from her. I’ll also tell you about a video of mine that got 1500 views in one day! It was successful because it was NOT self-promotional.
You can make awesome videos even if your technical prowess is pretty hillbilly like mine.
Near the end of this episode, Bucky Beeman and I talk about what sort of software and equipment we use. Turns out I’m pretty low-tech. I often rubberband my iPhone to my rearview mirror, stuff like that. Hey, it works great! Another resource you’ll want to use is the colleagues you have. Pool some like-minded folks together and start a “gear share.” That way everyone doesn’t have to have everything to make great videos. Here Bucky also talks about how he’s using interviewing locals in his area to help promote his town, which helps promote his real estate business.
Outline of this great episode
- [0:24] Welcome to our discussion of how using videos and YouTube for marketing and networking!
- [4:34] How YouTube is taking over the cable industry and what that means for us
- [10:25] Entertainment and educational aspects of YouTube
- [17:15] What has worked well for me in past videos.
- [20:32] Some constructive criticism from a listener that helped my show a LOT!
- [22:33] Discussions of equipment and editing software we use for video making.
- [27:45] Promote your city, not yourself, and use drones!
- [32:32] The benefits of interviewing people around your town about what they’re doing.
- [37:15] Conclusion and information about how to find Bucky Beeman.
Resources & Links mentioned in this episode
Our sponsor: www.KnightBarry.com
Text “BuckyB” to “44222” to get the show notes and links to Bucky’s show sent to you.
TheOnionJuice on Snapchat.
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